4 tricks to stay out of the dreaded "Promotions" tab in Gmail.
When you're sending out a lot of emails, you may notice that your lists with gmails in it aren't getting the same amount of responses compared to a list that has just business emails. This is because you're likely landing in the dreaded promotions tab that no one ever goes through and thinks seriously about. The promotions page is similar to a curse, if you land there then you're likely doomed and won't see a great return on investment from your email list.
Now, if you know what you're doing and can hit the inbox every time, you're golden and will have a great return with each email sent, but there are a few things that you have to do in order to hit the inbox and those things are:
Less is more when it comes to images
You can't fill your email up with images and think you're going to be seen as legitimate. Google will likely see you as a promotional email and make sure you don't hit the inbox, dooming you to the promotions tab. To fix this, only use one image or don't use any at all in order to increase your chances of landing in the desired inbox.
Don't fill your email with links
One of the cardinal sins of email marketing is to load your email with links. This is because you will almost immediately get banished to the promotions tab and not see many clicks coming through. If you reduce the number of links to one or maybe two, you will see your emails actually hitting the inbox. You can't push it with this, you need to stay safe and that means you should never put more than 2 links in an email.
Get personal with your emails
When it comes to having a successful email campaign, you need to get personal in each email going out, and that means you should be using the person name whenever you're sending something out. If your first line of an email is "Hey there valued customer!" the email won't be personalized and the person receiving it will likely close it before they get to line 2. Make it personal and show Google that people are actually reading your emails and they will likely keep you out of the promotions tab.
Your subject line actually matters
Your open rates will drastically affect your chances of landing in the desired inbox. If people are opening your emails, because you're using attention-grabbing subject lines, you will almost always land in the inbox and avoid the promotions tab. Google keeps track of open rates and will give emails more benefit if they're opened often, so use attractive subject lines and watch your open rates increase.
Email marketing isn't rocket science, but it can be screwed up fairly quickly, so be sure you memorize the 4 tips above and never break them. You can't get greedy when it comes to putting in multiple links or using a dozen images, it won't actually help you out, so stick to the basics and use quality headlines that attract people and don't overdo it with images and links. Be sure to personalize everything as well because people want to see they're actually being emailed and not seen as a "Valued Client" lol.