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5 ways to keep customers listening in this noisy online world
In today's world, we get pretty distracted when we're online, which is normal because we have short attention spans and marketing campaigns are designed to pull us away from what we're currently doing online. With that being said, there are 5 things you need to remember, and that's what we'll be covering in this discussion. If you don't use micro influencers, don't understand anything about email marketing, aren't sure what type of device to target, what voice search is, or what a bot can do for you online then I urge you to keep reading lol.
Below I'll be going over those 5 points that brought you into this discussion, and they are:
The power of micro-influencers
Influencer marketing is on the rise and millions of people are trying a crack at it, even the big box companies who make millions upon millions each year, so you should probably take note and start taking a stab at it yourself.
Essentially, you'll be hiring someone to post to their social profiles and hopefully bring in new customers from around the world who would love your business. Now, you won't want to just pay anyone, you need to be strategic when it comes to hiring influencers, so do your research before going all in. You will be enticed to hire a big-time influence with millions of followers, but I can attest that smaller influencers have the biggest bang for your buck since their followers are more dedicated.
Email marketing has a great conversion rate
Bringing people back to your website is crucial when it comes to repeat customers. If you can get a handle on your email marketing and send out newsletters to anyone who signed up to your emails, you can keep people coming back each week and possibly buy again or just share what you've done since the last time they came to you for something.
Email marketing has amazing conversion rates, higher than any other type of marketing, and that's because the people's emails you've already captured were interested in what you had to say or sell previously. They will come back and likely buy from you again, and they might not have done that if you didn't send out an email.
Mobile device use is on the rise
About 10 years ago there weren't as many smartphones our there as there is today, mainly because of the technology making the phones too expensive, but also because there weren't too many carriers who had them. Today, almost everyone has a smartphone and can get online in a few seconds if they wanted to. They will get a push notification and instantly be online to see what it was all about, which means mobile use is still on the rise as smartphones become cheaper and more people get access to them.
Targeting mobile devices allows you to boost engagement with people from all over the world, as well as your previous clients easier than ever before.
Voice search is used a ton
With Alexa, Echo, and Google Home on the rise as the main way to do a voice search when someone is at home, optimizing your website for this type of search is a new thing most of us aren't aware of. Some studies say that by the year 2020 almost 50% of searches will be done by voice commands.
If you're not learning how to optimize for voice search now, you're just going to behind the curve and your competitors will surpass you by leaps and bounds.
Bots are there to help you out
let's face it, you're not always going to be online to answer an email or respond to someone asking a question through your chat system, so you need to incorporate bot usage to your auto responses in order to keep people engaged with your business or website.
If you can customize your greeting or auto responses through a bot system, you can keep people interested in your website or business and they will stick around longer. Usually, an auto-response will keep someone on your website a little longer than usual and that means you will likely have enough time to come back and respond to them before they leave.
Keeping people engaged with your website or business isn't the easiest thing to do, but luckily you've read through this discussion and now know a little more information on what needs to be done in order to boost your visitor retention rates and boost your income over time. Use micro influencers to bring in new clients, capture them with opt-in forms and send out newsletters each week, bring them back in with push notifications, optimize for voice searches, and incorporate bots so people stay on your website and make a purchase. If you can do that for every website you go live with, you'll be successful eventually
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