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Selling less product on your website is usually a good idea in the beginning
When you start selling online, you probably think having 1,000's of items for someone to browse through is the best for your profits because it will increase the chances of someone liking something you have for sale. I'm here to tell you that it probably isn't the best idea to start off with as many products as you can list, mainly because you could be wasting space and that means your visitors might miss what they're actually looking for or need.
A website that has 10 items will usually sell a good amount compared to one that has thousands. This is because the smaller website is more specific and can get very targeted with their marketing. The larger website with more products has to select specific products to run ads for, or they just do it for their homepages, but in the end the more specific you can get the better it will be for your profits.
Figure out the best of the best, then add them to your website
If you're reselling something or selling your own products, make sure you have the best performing products on the front page so everyone will see them right away. I like to start with 30 to 50 products and reduce that down to 10 after a couple of months. I figure out what's selling, what's getting viewed the most, and what people are asking me about the most then I'll start removing the items or services that are collecting dust.
By doing this I'm funneling people to the hot products or services that I know sell well.
Write up detailed product descriptions
People always skimp on product descriptions and it's a shame. How many times have you been on Amazon and saw a product description that was a paragraph long? Now, how many times have you landed on a product and saw they added images to the description as well as statistics? Those are usually the products that sell better, and you should take note of what they're doing in order to boost sales.
If you don't want to write up a great description of your products or services, why are you selling them in the first place? Get out there and start writing, or hire someone to do the writing for you, in order to get the best out of your product or service.
Set up ads on Facebook for each product
I really enjoy setting up Facebook ads for my smaller product websites because I can set up 1 ad for each product. I don't have to cherry pick from 100's or 1,000's of products since I already know what sells well After I set up my ads, I'll then get very specific on the targeting so I know the people seeing my ads are ones that will be more likely to purchase.
You should always have an email capture form on your website, whether it's static on your page or in the form of a drop-down, just have it and send out newsletters once a week to keep those people coming back
Monitor everything and rotate products if necessary
If you're not monitoring everything, you're likely going to fail, so be sure to have an eagle eye on what's happening with your website and nothing should go wrong (hopefully). If you notice one of your hot sellers is starting to slow down, bring in something similar and keep them both on your website. After a month or two, compare them and see which is doing better, then either keep them both or eliminate one of them.
Don't get attached to your products or services, they're not your children, so be ready to remove them if they aren't selling well.
You can certainly have a website selling 1,000 different products, but you can always make more if you set up 10 websites selling 10 products each. Yes, it's a lot of work and takes a great deal of time, but just imagine if you had just 3 of your 5 websites selling dozens of products or services each day
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