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Improving your sales technique with one little trick.
Everyone is trying to make more money online, but most people online don't do one little thing in or to boost their sales. It's not difficult at all, you're already doing it, you just need to do more of it in order to be more successful. What I'm referring to is talking to your clients, and not just talking to more clients, but talking to the current clients more than you already are.
If you were to get an email from a client asking "What is SEO?" you would probably type up a paragraph explaining what it is. What I like to do is type up a paragraph about SEO, PPC, Basic Marketing tactics, and likely a few other things they might be interested in. This way I'm answering questions before the person knows they're going to ask them lol. I always get responses like "Wow, I didn't even know about that technique to boost my sales! I'm glad I asked you!" and that's a client for life lol
Below are a few tweaks you can use for this simple little sales boosting method, and they are:
Give them more answers even if they didn't ask
When someone asks a basic question, give them a detailed answer and also answer anything that may come up from the answer you just gave. Usually, people will have a comeback question about your response, but if you add plenty of information you will reduce your times and boost your sales.
Many people don't know what they're supposed to ask, so if you give them a great response filled with additional answers to potential questions, you will open up their minds and they will also see you as an authority within the field and stick around longer.
Give them something for free
Another thing to do for free, besides giving them all the answers they need, is to give them something for free. It's not surprising that people love free stuff, companies actually build marketing plans around free giveaways and do really well in the long run.
If you can't afford to give away a free product, give away something for free that you can afford to lose. If the person you're talking to owns a business, look over their website and offer your time to help them optimize it or help set up a PPC campaign. Anything you can do for free, they will appreciate, and they will remember you when they do have funds to spend
Tell them you'll get the best discounts possible
Many people look for the best discounts, and even if you can't beat the biggest discounts in the world, you can pair up your competitive pricing with top-notch support and intelligence of the product or service you're selling them. Sure, you might have a price tag of $10 more than the cheaper version of your product or service, but you're worth that extra money because you're the best of the best and are always available for questions
Lose money if you have to
If you can afford it, plan on losing some money in your marketing plans in order to help people out. If you're selling a $100 programming service, and someone just needs a little tweak to their script, go in and help them out. They will remember you later on when they want a bigger project done, but you need to avoid giving away your work for free to the same people because they will expect you to do it every single time they need something.
If you can afford to put a little item in a product packaging, do it because people love little surprises in their new purchases. I use to purchase stuff from CSS.com all of the time and I would always get a bunch of stickers in my packages. It was like Christmas because I never knew what I was going to get
Go the extra mile when it comes to customer support and just pleasing your visitors. Give them more information than they're asking for, help them out if you can, give away something for free and they will likely come back when they can afford your premium products and services just because you were such a great person
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