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Most small businesses regret not jumping into online marketing sooner



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Most small businesses regret not jumping into online marketing sooner

When you start a business you don't always think of what type of PPC campaign you're going to run or where you are going to place banners in order to bring in traffic that will turn into sales.  You're more focused on getting everything set up in order to run smoothly and you want to be sure all your ducks are in a row while you launch.  You're so busy that you may forget how you want to target everyone who doesn't already know who you are and what you're selling, and that's actually pretty normal when it comes to launching a business.

Some small business owners, maybe this is you, decide they don't want to jump into marketing right away because they think their funds are better placed somewhere else within the business.  That's pretty normal, but listen to the masses of successful business owners out there when they say they wished they got into marketing sooner rather than later.  You can boost your traffic, sales, partnerships, etc. when you start early on, which you should be doing.


Online marketing early on can brand and boost sales
Branding is everything right now, and marketing can help just that, so you should always start off as soon as possible in order to get a jump on your competitors.  If your competition sees you coming, they can counter your efforts easily and try to devalue your services or products, which will only lose you sales and make them more profitable.  Now, if you start off early with your marketing campaigns, your competitors won't know where you came from and you will already have plenty of sales and reviews to abolish anything negative coming from your competitors.

Your business can be branded early on, which will boost your sales, and you will have less work to do later on when you start a big branding campaign Most small businesses regret not jumping into online marketing sooner  Yes, you'll be doing marketing but you will indirectly be branding your website and business along the way which will make it much easier down the road when you decide to do some branding of your own Most small businesses regret not jumping into online marketing sooner

Marketing budgets gradually increase after starting up
Many companies won't get into marketing because it isn't exactly the cheapest thing to do because it usually consists of a detailed PPC campaign and banner ad campaign in order to get the word out there as quick as possible.  In the beginning, you will want to start off slow, maybe $10 a day, then ramp it up as you get more successful.  You'll never want to put your entire advertising and marketing budget into a campaign because you never know what will work exactly. 

Only use the money you're willing to lose, this way you won't hurt your business in the long run and you can actually be successful if you end up losing what you invested.  Your income will gradually increase, so will your marketing budget, and this means you can keep scaling upwards to make even more money later on. 

Marketing early on can snag big affiliates
When you're just starting out, you might not have a big enough budget to advertise or market everything on your own, and this is where affiliates come in!  If you have a new product or service that could potentially be the hottest on the market, affiliates will flood over to you and start to push your products and/or services pretty hard if they like what they see.

Small affiliates can bring in a sale or two here and there but big affiliates can bring in dozens of sales each day, making you extremely profitable without having to do much of the marketing on your own Most small businesses regret not jumping into online marketing sooner  Yes, you'll have to do strategic marketing in order to bring in affiliates, which won't likely purchase the product or service themselves, but they will be sure to bring in people who will love what you have for sale Most small businesses regret not jumping into online marketing sooner

Brand ambassadors love new companies
Many people and companies don't target brand ambassadors because they're difficult to acquire, but if you have something cutting edge and people love it, you can bring in some brand ambassadors quite easily.  If you're wondering what a brand ambassador is, they're basically affiliates who talk about your products and push them as if they were the owner, but they let people know they aren't a part of the company and they're just an ambassador.  You will pay them for their services, and depending on their reach, this could actually cost a pretty penny. 

You can start off with smaller brand ambassadors and pay them a few hundred bucks a month in order to boost your own sales.  You could also work out a deal with a larger brand ambassador and tell them you will give them XX% of your overall sales since they will be the main source of business growth.  Some people will jump on this type of deal because they can make a boatload of cash and others will digitally scoff at you and turn a cold shoulder to you, never to be heard from again Most small businesses regret not jumping into online marketing sooner


In conclusion
Marketing early on is a great thing to do, even if you're on a limited budget because you can be so much further down the road to success in a year compared to if you were to start your marketing in 6 or 12 months from now.  You'll boost sales, get some big affiliates, bring on some brand ambassadors, and eventually grow your marketing budget large enough that you can do everything at once without worrying much about a campaign that might be a bust Most small businesses regret not jumping into online marketing sooner


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https://www.seoclerks.com/user/TommyCarey


Thanks!

Tommy Carey

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cmoneyspinner

Brand ambassadors? I think that's what I am. Sort of. (O.o) The companies approached me (sent me an eMail) and asked if they could use my social media account to market their products. That's pretty much being an affiliate. Right?

The only thing is I didn't find them; they found me. I'm OK with that. I think the companies were new companies. At any rate, they were new to me! I realize now from your discussion that I probably should have negotiated a set payment instead of a payment based on a percent of sales resulting from buyers who used my "referral code". I mean ... if the potential customers don't click on my link, visit their site and use my code, then basically ... my social media is pretty much free advertising for them.

Great post! You've got me thinking.




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overcast

I think that's a good thing that you are getting such leads. You should be active on instagram in that case. I am sure this can turn out to be much better opportunity for you. Like getting leads and then promoting the product on instagram. But they need lot of followers so that part requires hard work.




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cmoneyspinner

Hard work? Since I started trying to make money working online "Hard Work" become my middle name. Most small businesses regret not jumping into online marketing sooner Most small businesses regret not jumping into online marketing sooner




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overcast

Haha. That's true. The hard here in this context means, getting people to like the content. On instagram that's kind of hard. I am not sure if this is possible for all niche and all influencer. So it may differ for each one of the person. So the hard work is more or less not knowing the strategy and testing part.




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cmoneyspinner

I'm finding Instagram a lot easier to use than any of the other social media that I've tried. Upload a pic, add a description. Can't get any easier.

I seem to have a lot more interaction with other users. It's probably because IG is a lot more mobile-friendly than my other SMM accounts. What I have not done is automate my posting. I have automated posting on my Twitter, my Facebook, my Pinterest, my LinkedIn, my Tumblr, etc. But not my Instagram. I heard that IG frowns on that and might flag your account as spam. I don't know if that's true but I'm not taking any chances. I just got started last year. I don't want to be banished! LOL.

P.S. Always nice talking to you. You give great advice.




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overcast

I think for brand building instagram is really good. But it may not be compared with pinterest though. So often the personal interaction is more valuable on insta then any other networks. So that being said, I think what you have said so far is definitely a good experience to learn from on insta.




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cmoneyspinner

My comparison of Instagram versus Pinterest would not be fair at all. I have been with Pinterest almost since it began. That's several years compare to one year with Instagram. However, I note that Instagram is not a social media network to be ignored. Many people map their IG posts to Pinterest and make their social shares do double duty! The cool thing about reposting your IG shares to Pinterest is that Pinterest has pinboards so you can better organize your content by interest or topic. With Instagram, it's just all in one. Still! Instagram has a huge audience of users. You don't want to ignore them.




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overcast

Indeed it is not the social media to be ignored. Only issue with the instagram is that they are not making it easier for people to sell on it. And instead it is more of visual ad kind of platform. So instead of the TV and other platforms where the visual ads are expensive. Instagram can be lot cheaper. And the influencers can make use of them for the audience and it works out for people. I'd say on the same note pinterest is more of mental model for the engagement among users. So each platform has it's own benefit.




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cmoneyspinner

Yes. When I first signed up for Instagram, I read on the Help Section that Instagram had plans to make it easier to post ads. But I don't know how much progress has been made on this initiative. I've only been active for a year though.




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overcast

I have seen that browsing the site from the ads is a bit difficult. So on that note they have not much improved I guess. I hope they do because if not then people wont be using the instagram much for the conversion of the product and the service.




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Corzhens

Gee, that is one lucky strike for you like hitting a mine of gold. I would love to have that experience of being approached to help in the marketing of the product. And to think that it is your social media account which means there is no attached expenditure on your part unlike when you have to create your own website for the purpose. I cannot say good luck because you are already lucky so I hope that your luck will rub off on me.




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treecko142

Yeah, marketing is very important especially to starting businesses because it helps announce to the public and most importantly to your target market your new business and what you can offer and how different you are from the others in your industry. Without ads, you're just some unknown business that won't be noticed compared to the leading business in the industry that you are in.




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jaybee19

Exactly. Without marketing a business will most likely fail because of the fierce competition happening right now with more and more businesses appearing providing the same services, products, and sometimes even prices. Without a proper branding, strategic marketing, and advertisements it's so hard to climb up to the top. For me, as early as after you've started it's best to already reach out to the general public in order to make your brand/business be known in the market.




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treecko142

Yeah, even the little things like designing the logo or brand name for the business, and coming up with an iconic tagline are all marketing ideas that help you make a mark in your industry.




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jaybee19

Yeah, exactly. However, all these things are very hard to make especially if you're not a very creative person. I myself also find these things really hard to do even if I do have an experience about these things. I guess, hiring some professionals in this type of job will be of help especially if you want to to make your marketing strategies much more effective. In that way, you'll be at ease because you don't have to worry about being very creative anymore.




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treecko142

In general, it's better to hire a professional rather than try to do everything by yourself especially if you're not well-versed in that particular area. Especially when it comes to something that will affect your branding, it's better to spend just to make it more professional as long as you provide your input on what you want your business to appear to your target market.




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jaybee19

Exactly. It's definitely worth it than spending a small portion of your money by doing it yourself and then gain nothing afterwards because no one liked what you did. It's better to invest on professionals because it's really possible that you'll earn again what you've spent for their fees.




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kgord

I guess it goes to show that it is never too early to start telling the world who you are and marketing your product. Once you have a firm grasp on what it is you want to sell the world, the best time to market it is probably now.




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overcast

I think marketing should come in naturally. And one should do the marketing for the business pretty much naturally. As you can see that some of the time marketing requires you to do it in such way that. People should think of it as some sort of their problem being solved.




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kgord

Yes, I agree. I mean it is never easy establishing a business, and there are bound to have issues come up that you had not anticipated. I think that the more marketing and selling you can do the better as long as it is not overkill which might turn buyers or customers off.




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overcast

True. It takes time for establishing brand. And getting regular clients is even more harder. So it all depends on the branding and business. So far most of the people don't know how that works out and they focus on the display than profit. I think profit matters a lot in initial days. That's what decides the direction of future business.




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kgord

Yes, well I don't think the profit motive ever goes away, I mean if you are not going to profit...why have a business? I think being established in the community whether online or on the web is a good thing to concentrate on initially..as well as profits.




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overcast

Some of the business have low profit margin. And it is kind of harder to work around with the profit that you can get from some of them. So in such case you can see that marketing is not that easier. And so some business takes time for profit.




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kgord

That is absolutely true! However, in order to increase profits..marketing should be done. However, concentrating on having a good product is probably more important than marketing..because if you have an inferior product or business all the marketing in the world is not going to help make your product a winner and people will be turned off sooner or later.




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overcast

Yes product and service along with marketing is the key. If the customer gets addicted to the product then yes it can earn good. And if customer fails to get around with the pitch then I guess people have to find other options as it is. So business is kind of experiment on recurring basis.




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fishbate

I agree, marketing plays a big role in any business. Marketing is a great way to make your brand enticing and really gives a boost on your product character. A good marketing strategy will allow potential costumers to consider your product and eventually to be a regular buyer.




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Barida

The thing is that the type of market that is really going a long in shaping some businesses that we have at the moment is that of internet marketing which is really cheaper and an effective way to bring more customers into the business to buy.




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Kakashi2020

I do really think that marketing is the heart of any business and one should use and exhaust all possible resources in doing marketing, including online marketing, more so if you're a startup brand.

There are lots of ways to do online marketing one of which is to start an online site for your business, this can significantly boost your sales and profit. Also marketing online can help your brand to be recognize faster.




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DenisP

If I were to start a business, I think that I would make online marketing my very first priority, at least in terms of marketing and advertising. I think that most people by now have noticed that just about every major company out there has been pushing their Facebook, Twitter, and even Instagram accounts in commercials. If the big guys are doing it, it's a clear sign that online and social media marketing are an absolutely essential aspect of marketing these days.




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overcast

Not all local business benefits from the online marketing though. Like small street business have not much gained any different clients. Because their business is not online. They sell stuff local and not something that can be taken online. So it's always better if you ask me if they try something locally only. Not all business are meant for online.




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DenisP

I agree with you that it depends on the type of business, but I wouldn't necessarily agree with the fact that local businesses wouldn't be able to benefit from online marketing. I actually have a personal example of this.

My aunt owns and runs a local secondhand clothing business. We live in a small town and she only operates locally, and therefore you would think that she wouldn't gain much for online marketing, but such is not the case. When she was low on business, I recommended that she do a little bit of online marketing, and promote her store by opening a Facebook page. She began inviting people she's friends with, and those friends invited their friends, and next thing you know she had an exponentially larger client base.

Sometimes performing online marketing for a local business can actually prove even more effective than for those operating on a larger scale.




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overcast

That looks like a good approach. Not sure if that would work with all. But it seems like for some this is working out. I think in such case having online presence is a must for every small business out there.




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fishbate

That's true some products specially that deals with chemicals and other controlled materials needs some extra permit to make it legal for online trade. But of course, you can try advertising online as a way to entice costumers and try to sell it at a normal platform.




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aeon

That's right. Business right now needs the online marketing strategy, but they should response immediately to the concerns or inquiries, someone should always online for them. Websites is very helpful specially if the physical store is not really in the crowded place.




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DenisP

That's actually a point that I didn't even consider at first. Another good reason to get into online marketing is to create a platform where your customers can communicate with you. It has been discussed on this forum before, and a lot of people agree that customer service is absolutely necessary for any business to be successful. If you make yourself easily available online, and communicate with your customers/clients, then it's far more likely that they are going to be satisfied with your business. A satisfied customer usually recommends your business to other people as well, which means even more customers.




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aeon

Yeah, that's right. I saw a lot of website offering service or products, and yeah, they have website, but it's ended up there, No one can talk to about the price and other inquiries. It's looks like they have website because it's necessary, but don't know how to use it. In my case, last night, I inquire about the parts of my motorcycle online, but no one answer me until now. It's probably another sales for them if someones response immediately.




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Kakashi2020

Online Marketing is a game changer when it comes to small to medium size businesses because unlike offline businesses and offline marketing which has a smaller scope, online marketing has no geographical boundaries and is only limited by your budgetary constraints.




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fishbate

I agree, provided with a good strategy and well planned advertising profit should progress eventually. Having said that, you also need to be consistent, because there's no such thing as instant success.




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mitan143

Social media is a powerful tool nowadays to help you achieve your goal. We all know that most people nowadays are using their social media accounts so it is also a great way to use as an effective marketing tool to boost the popularity of your business whether it is a product or services. You just need to be resourceful and wise to use social media today and also be careful because there are a lot of scams out there in any form, it even seems a real one but actually not so be wise.




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aeon

Yeah, you're right, no doubt about that. Social media is the best tools to get customers from your business. With a million of users, it's really impossible if you still can't get customer from that, and if it happens, maybe there's something wrong with your online marketing strategy.




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treecko142

Yup, social media is a great tool for marketing and is very common and easy to use that it's not an excuse to not be able to market your services online due to this easily accessible service.




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aeon

The small business really needs to try the online marketing to save more and get a lot of customers on their service. A lot of potential consumers are always online and just wanted to make their life easier by looking for product or service online. So, the online marketing is gonna be a big advantage for the small business if they will just continue to explore this.




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mitan143

That's true. I also agree that there are more potential consumers/clients who do browsing online for their needs (service or products). But it does not mean that online marketing is always an effective way to boost and expand your business, well online marketing is always an option and we just need to take advantage of all the available ways.




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aeon

Yeah, that's right. Even the business has great online marketing strategy, but very poor in customer service care, still won't work. Because having online marketing as strategy, you need to reply or response to the inquiries most of the time, much better if you have a live chat. You should also required to be online everyday.




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jpyy

Where I live in Northeast Tennessee, USA, it seems like a lot of businesses don't have websites - and some could definitely use them! For instance, a used car dealership could get a big boost from having their car listings online. Anyway, though, a big block might be the fact that the owners are not tech savvy and also they might not understand online marketing - even though they are good at the offline type. So is this a problem in your area?




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mitan143

I understand your point and I agree that might be a big block to some businessmen due to lack of knowledge in online marketing and how to properly use the technologies nowadays. But they can always give it a try because it might get their work easier, faster, and more marketable than the usual manual marketing offline.




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aeon

Yeah, in my country also, although they have websites, there's still no person to talk to if you want to inquire about they service. It's really useless. The websites just have the location and the contact number and that's enough for them, that's the internet marketing for them.




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Barida

I agree with you on this in the sense that online marketing is the best way that we get to improve on the business that we just began and the best thing about such is that one could get to meet investors via marketing on the internet which is something that would have impossible if the business has remained offline for some further years.




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mitan143

Good point, I agree with you. Yes, the best thing about online marketing is that there will always be a possibility that you will get more customers/clients but some potential investors as well. Investors plays a vital role in order to help a businessmen to expand and to secure their business from shutting down.




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fishbate

That's the good thing about getting your business online. The range of advertisement and market is so vast that your product will be noticed in fast pace. Unlike the offline work, you have to exert more effort on your advertising strategies. Doing business online has more advantages than disadvantages in my opinion.




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Corzhens

I agree that online marketing is the trend now and it can boost your sales. However, it depends on the kind of business that you have. I have talked to some owners of eateries in the nearby commercial center in our village. They said that their only approach for an online marketing is the social media particularly Facebook. Instead of spending money for your own website, the social media is a better way since the prospects are confined in one area, that is in our town.




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fishbate

Still marketing your product online is the fastest way to advertise your product, the potential costumers will definitely increase in an online platform. But like you said it still depends on the product, and how the product is being delivered , handled and shipped.




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