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Upselling and Cross selling to boost your online sales
When it comes to boosting your sales, you will always want to dabble in upselling and cross selling, but knowing the difference between the two and how to use them is key to your success. Getting people to purchase something they weren't expecting to when they hit their checkout page will always help you out in the long run. It doesn't matter if you're selling them some ink to go with the printer they are about to buy or if you're showing them a scanner that would go great with the laptop they're about to purchase from you.
Knowing the different between upselling and cross selling is a key component to your success in this business and it will usually boost your sales in a short amount of time. Now, you won't make millions off of this unless you're already making tens of millions online lol. You might get a 10% income boost through these methods, but that's 10% profits going to your account that you wouldn't have gotten otherwise
Below are some quick descriptions of upselling and cross selling and how you should use them!
When you decide to upsell something, you're usually offering something small that compliments the product or service that is being purchased. Think of when someone sells you an SEO service and has an add on for some additional high authority links for $XX, that's a sort of upsell!
Upselling is a great thing to use when you have a few larger products as well as various smaller products that can go with those bigger ones like 2 lego pieces fitting just right. Cross selling is when you have 2 different lego sets, within the same genre, that will complete a set or just go well with each other
When you cross sell, you're usually offering bigger items that will go well with the product being purchased. This means if you're selling refrigerators you might cross sell with dishwashers, microwaves, kitchen tables, and anything else someone might need for their kitchen.
How to use both upselling and cross selling
Each of these little tricks or methods has their benefits and downsides, and it mainly depends on what your website is already selling. If you have a website selling bigger items, like washers and dryers or refrigerators, you'll likely want to cross sell because people purchasing these larger items may also be in the market for something else related but not something that compliments their original purchase. If your website sells something like printers or scanners, you can upsell at checkout with ink cartridges or special paper for the scanner that could possibly be a printer as well. You'll want to offer something that goes with the item being purchased and the buyer might just add it to their cart before they check out, turning your one product order into a 2 or 3 product order and boosting your profits
The power of suggestion
If someone is looking for something specific they won't veer off too much in their search. Men usually don't veer off at all, they'll type in exactly what they want, then make the purchase. Women tend to browse a bit before making a purchase lol
No matter if it's a man or woman on your website, they will always hit their cart or checkout page if they want to make a purchase, and that's where the power of suggestion comes into play! Men and women are both practical, so if you offer them upsells they will likely add them to their cart. You have to be strategic with your cross sells because that will usually mean multiple bigger items in their shopping cart and over time it could scare them off completely if they just keep hitting "Add to cart" lol.
What you'll want to do is have one cross sell and multiple upsells on the shopping cart page and have them with an "Add to cart" button right there. This will optimize your shopping cart page and people will likely go with the upsell, but sometimes you'll see your cross sell working out and turning a bigger profit
Upselling and cross selling is powerful if done right. You can't make it feel like you're shoving items down the buyer's throat because they will leave your website right away. Instead, have these items pop up in the sidebar or above/below the items they added to their cart. This is where the power of suggestion comes into play and people will start thinking practically and understand then need paper or ink for their printers or a scanner to go with some other office equipment they are purchasing
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