SEOClerks

Focus on your ROI and not your SEO or CTR if you want to be successful



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Focus on your ROI and not your SEO or CTR if you want to be successful

When it comes to marketing, you're essentially getting the word out there about your business or website in order to make money.  If you're not trying to make money with your business or website, then this discussion may not be for you, but if you're like the majority of people you're trying to make money online and that means you need to focus on your ROI.

ROI stands for "Return on Investment" and essentially is a number that shows you how much money you've made so far after investing a bit of your own funds.  If you have a 100% ROI, then you made back just as much as you put in, meaning you've broke even and didn't really profit anything.  This isn't always a bad thing because you've done plenty of work in order to make your money back, which a lot of people don't actually see right away after they invest.  If you're getting a 20% ROI each month, that means you'll break even after just 5 months and everything after that is pure profit!  Sure, you'll see success stories where someone puts in $100 and makes $5,000+ in a short amount of time, getting them a 4,900% ROI, but you can't chase success stories like that because those people have failed plenty of times when they chased other statistics like CTR and other things like SEO and rankings.

Yes, you can make money without investing money into SEO or PPC, but you likely won't see much coming in because the people who are profiting without doing these things have already done all the legwork.  This means you'll need to run advertising campaigns and tweak everything before it starts to work out, and you might actually be looking at the wrong stats within your Adwords or BingAds dashboard.

What you'll want to focus on actually isn't on your dashboard, it's in your own tracking and statistics, it's your ROI and only you will be able to calculate it exactly!  Sure, you will see a click-through rate, relevancy, where you're ranked for a keyword, and various other things but none of those are telling you which methods are actually making you money.  There have been countless times when I've set up a PPC campaign that I thought was going to make me a lot of money, and it ended up flopping and I lost my investment.  On the other hand, I've set up quick campaigns and had a low CTR as well as didn't see much in terms of natural rankings, but those ended up being the campaigns that made me the most money.  They made more money because they actually ranked for low traffic keywords that were being searched by big fish, and my hook was there to catch them when they hit enter and landed on the search results Focus on your ROI and not your SEO or CTR if you want to be successful

Don't get me wrong, click through rates and search engine optimization are both great things, but they're nothing if you're not making any money.  You may actually miss some golden nuggets because they don't fit your CTR criteria, and you delete the ad or keywords you're targeting, essentially removing an amazing profit stream from your business.  You need to track everything, use specific URLs for ads/keywords, and be 1,000% sure where your profits are coming from.  You can brag about your 500 clicks on a single ad within an hour, but I'll brag about my 10 clicks and $500 profit Focus on your ROI and not your SEO or CTR if you want to be successful  Bigger numbers don't always mean better results, so be sure to pull apart your campaigns and know exactly what is making you money in the end.


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Thanks!

Tommy Carey

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centurion

The matter of ROI didn't worked with me yet now.I have just spent only 1$ as a ROI some days ago. Return of Investment does not works with freelancing and outsouricng because here the matter is time=Money I think. Here brain+time=Money and we have to use our time as an investment.

I have a plan to do investment about any of my upcoming project. I am current working with these keywords- Joy Bangla, Social Media Marketing, Smart phone cart.

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Centurion




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TommyCarey

Spending just $1 and knowing the actual ROI for your product or service is impossible. You'll need to be sure your campaigns, sales funnels, and optimization are tweaked to perfection and then spend around $100 to $300 to get an accurate assessment of what you actual ROI is.

If I were selling $100,000 cars and only spent $1 on advertising, I would either have an amazing ROI or a garbage one, this is because it's unreal to think that just $1 spent on advertising is going to sell a $100,000 car. I could get really lucky and get someone to my website within the first click if it happens to be $1.00 or less, and they then make a purchase from me but that's not likely. This is why you need to spend more in order to get an accurate assessment of your ROI.




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Corzhens

Pardon me but I got a laugh with that one dollar that you spent on something to get an ROI. The ROI means Return On Investment which is appropriate only for a business no matter the size of the business. The profit that you earn is the ROI of the business which means you are losing if there is negative ROI that you have invested so much in the business but there was no profit in return.




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SiamSEO

These things are kinda interconnected though, and you can't really have one without the other, so while ROI is obviously the most important thing, it's not the one you can start with, so you need to make sure that your SEO and thus CTR is doing well in order to be able to expect any sort of positive ROI to happen.




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TommyCarey

Oh I understand they're interconnected, but people get too focused on their SEO and CTR that they lose track of what is actually working and only want to see that high click through percentage. People get too attached to high numbers and that means they miss a lot of golden nuggets in their marketing campaigns. I'd rather have a few golden nugget keywords sending me 10 people a day and converting 9 of them than a keyword that is sending me 1,000 and converting 1 Focus on your ROI and not your SEO or CTR if you want to be successful

People see the higher numbers and get jaded, which is never a good thing in marketing. Stick with what is working for your ROI and don't focus too much on a single thing.




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SiamSEO

Absolutely, but I just don't see much point in comparing two (or three) metrics like this, because if you just throw something up and expect your ROI to grow, it obviously won't just happen without you making sure that the rest of your business functions as it should.




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TommyCarey

I have a feeling you're still missing the point of this discussion.

In short, focus on what works and don't get distracted by high numbers that might not be converting. Does that make more sense?




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vinaya

Some time back I spent $35 on a facebook ad campaign. Well, $35 is not a big budget for an advertising campaign, however, it taught me the importance of focusing on ROI. I focused on getting visitors to the products I had advertised, in fact, I was geared at getting high click-through rate. I did get a lot of clicks, yet these clicks did not complete into buying of the product. People were clicking my ads but they were not buying the products.




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Kakashi2020

Best article I've read here and I fully agree with it. If you have a business and your selling a product or a service you need to get ROI as fast as possible and the way to do it is to concentrate in selling by marketing and advertising you're products and services, SEO will help in the long haul but if you want money concentrate in selling it first.




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Corzhens

When it comes to ROI, that is the usual headache of the business such that the business owners sometimes become obsessed with the figures. My suggestion for a business venture, whether it is offline business or online business like a website, focus on your ROI on certain periods only because you surely will not enjoy your days when your mind is on the ROI all the time. We have a saying here that you have to enjoy what you are doing otherwise you are just wasting your time. And when your mind is focused on the money, it is a given that you will never appreciate what you are doing.




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treecko142

Most people forget the basics and focus solely on SEO and advertising that they fail to see how to properly allocate funding based on ROI.




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