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How to get your emails opened more often



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How to get your emails opened more often

When you do some research about how you can start an email campaign, you usually run into a lot of conversations about how people failed to be successful. You need to remember that people will usually voice their opinions or stories if they have something negative to say, email marketing is no different, so take every negative article with a grain of salt. Even if you read through 10 different articles, you'll likely only get a few tidbits of information that will actually help you, and that's why I'm writing up this discussion.

When you think about it, email marketing is still alive and flourishing, because small companies, as well as big billion dollar ones, are doing it every day. When it comes to getting your message out there, email marketing actually has the best ROI compared to other methods, mainly because it's cheap to get thousands of emails out compared to placing banners, text ads, or sending out SMS adverts to a massive amount of people within your targeted demographic.

In terms of marketing, emails cost a fraction of the price it would be to run a commercial on TV or set up a billboard along a busy street in order to get your business in front of thousands of people. If you fail at email marketing, the worst that happens is you lose a few hundred or thousand dollars, if you were to fail a commercial or radio ad you would lose 10x that and likely hurt your business in a short amount of time. Some people have said they profit up to $20 for ever $1.00 they put into email marketing, that's an insane 20x ROI for that company in a short amount of time!

We've all come across plenty of emails that we had no interest in reading, but we were tricked into clicking, so what you'll need to do is take a hint from those specific emails and tweak it to your benefit without taking advantage of anyone that is in your list. You'll need to take your time crafting the right email, but that's pretty obvious, if you don't you will just be another statistic and a person that complains in an open forum that email marketing doesn't work.


Avoiding the trash bin is your main goal
If someone opens up their inbox and sees something they don't recognize, from my experience, they will likely delete it before they think twice about reading it. If you

A good email is not one that just stands out, it's on that has a good marketing plan behind it so people will always like what they're receiving. Below are 4 big tips on how you can do just that!


Personalize Your Emails
If you're sending out emails with the recipient name as "Valued Customer" or anything similar, the person won't actually feel valued because they aren't personal. Mass produced emails, that aren't personalized, are almost always deleted because they are instantly seen as spam. On the other hand, a personalized email has been claimed to be over half of a companies bread and butter when it comes to profit for the business.


Your emails should be useful
So your emails are not getting recognized because you started personalizing them, now what do you do? Just because you're increasing your open rates, it doesn't mean you will instantly make thousands of dollars every single day. If you can keep your content useful, and relevant, and your profits will only go up with every email you send out.

Instead of just sending out advertisements with every single newsletter you send out, why not try to send out an email that just lets people know you have a few more blog posts they might be interested in. This way you're not seen as a spammer and you're just notifying them about some content that could potentially benefit them.


Keep up the conversation
Newsletters are great to send out because people understand they will be getting them, but you can also send out some special offers to people who have signed up to get your emails. These special offers can be anything, but you should always think about giving away something for free or at a discounted rate, and your list will love every word they're reading. Think of this as a surprise email to everyone that subscribes to your newsletter, they will get a nice little treat in their inbox, and they will likely open it and maybe even share it with others How to get your emails opened more often

Another thing you can do to keep the conversation going is to pull people onto other platforms like Facebook, Twitter, and even Instagram to continue the conversations there. This will only help you out on these platforms and build your own reputation.


Always update your address book
People change all of the time, and so do their email addresses, so you'll need to be on top of this if you want to be as successful as possible when it comes to email marketing. On the other hand, you have to factor in human error and understand that people will mess up their emails when they're inputting them to your newsletter, so you'll need to remove any bounced emails from your list to keep it as fresh as possible.

You should always scrub down your email list to remove bad emails or even the false ones that were input just to see if you were phishing, in order to have the best possible list that is up to date. If you don't know how to do this yourself, you can always hire a 3rd party service to scrub your lists and it's usually affordable if you have a small to medium list that you actually collected on your own and didn't purchase.



In Conclusion
There's not easy button or quick route to building an email list and making it profitable, it takes time to acquire all of the emails and actually get the right combination of personalization and content before you start to see a huge open rate as well as profits. Use your lists to bring people to other platforms and keep the conversation going in order to always have an outlet to pull revenue from.



Remember to follow me!
https://www.seoclerks.com/user/TommyCarey


Thanks!

Tommy Carey

Comments

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DarthHazard

Make them look nice. I know that this isn't always the easiest thing but using a program/website like MailChimp will allow you to design and make the emails that you send to your users a lot more appealing. And this will mean that the people that receive these emails are much more likely to read them.



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Steve5

I agree. While we're told not to judge solely based on appearance, we have to consider that it's actually the first thing we see. And so we react based on the design of emails whether we're aware of it. Taking some time to polish how it looks can make or break our number of opened emails.



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DenisP

"While we're told not to judge solely based on appearance, we have to consider that it's actually the first thing we see."

We might be told to not judge solely based on appearance, but let's not kid ourselves here, it is absolutely a fundamental part of human nature to judge things based on appearance alone. We as people know what is aesthetically pleasing to us, and when something catches your eye there is a 1000% better chance that you're actually going to give it your attention.

I mean, if you have the choice of a Ferrari or the Ford Pinto next to it, obviously you're going to take the Ferrari because it looks better. That being said, you also have to make sure that the engine works because a Ferrari with no engine is about as good as the Pinto, meaning make sure your content is as good as your aesthetics.



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vinaya

When people receive emails, the first thing they will see is the address. If they see an address that they do not know, they might delete the email or send to spam folder without opening. In order to avoid this situation, you should send emails only to the people who have voluntarily subscribed or to the people who are genuinely interested in your products and services. Second is subject line. Your subject should sound useful and interesting.



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Corzhens

I agree that an email that looks nice is also nice to read and maybe interesting. But that happens only after the email is opened and it can never happen if the email is not opened. I have been receiving so many emails, some from my subscriptions and some are spam. But whatever the source, my habit is to check the subject that I open which ones look interesting and the rest goes to the spam folder to be deleted after 2 weeks.



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treecko142

Make your emails personalized for each user, but also make your format consistent and appear professional. Open with a good subject line and make sure that the user is being appreciated for their continued support. While it helps to be friendly, it's still important to make the layout and content of your email to be professional and appropriate for your message.



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aeon

And please avoid some spam words also, I really hate that, or anything that brings up a sale, most of the time it's always at the subject line. Much better to use the name on the subject instead of business name also. Creating a excellent subject line will help a lot, You’ll need to use the right type of words to get their attention but that also explain what’s inside, and create an excellent content also. it's very disappointed if you click an email and the contents is not really helpful.



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peachpurple

I do not send email randomly to anyone because people might Black list my email as a spam mail. So prefer to reply them through comment box



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aeon

Right, people really hate that sometimes, specially if it's looks like spam massage. It's gonna be annoying for someone to receive the unfamiliar emails and keep notify them to open it or click it. I hate it also, maybe that's the reason why some unknown emails always make the topic as interesting like, you won a million, you won in a lottery etc. Just to open it and click the their site.



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treecko142

Yeah, don't force your emails on other people who haven't even contacted you or visited your site and subscribed, because you'll just negative reactions instead of advertisement.



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Kakashi2020

I've done a lot of email marketing in the past and it works best if you're doing it for a well-known brand. Lesser or Unknown brands would never have a chance because if people doesn't recognize your brand or your company, they would just delete it or convert into spam.

I've noticed one common mistake in email marketing nowadays is putting links upfront and in the middle, this is such a turnoff and doing this would brand it as a scam email. Good emails put their links at the end of the email and another thing which is very ineffective are long emails, like those selling get rich quick systems, you know only stupid people would read that kind of crap. Those could have worked in the past but not at the present.



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vinaya

You make an interesting point.
I do not have a lot of experience with email marketing. I gave up email marketing campaign because of low conversion. I have a list of 200 subscribers. I sent emails to these people, however, very few people opened my email and among those who opened my email, just about 5 percent clicked the links. Since I was going no where with my email marketing, I gave up.
Conversion depends on the list, interest of your subscribers and the content you provide on your emails.



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Kakashi2020

It all depends on their interest, that's why you need to ask them first, so that you would know what to give them. If they answer the survey it means their interested in something that you have and knowing that you could formulate a plan to reel them in and convert.



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Kakashi2020

In email marketing emails should be short and concise. It should ask questions in exchange for some benefits. Always do a 2 step email marketing campaign that encourages the receiver to reply.



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Martinsx1

It's important to note out that making the email too short would make it lack fullness, although it's not to be encouraged to have such mails to be too long as it would bore readers. But having it averagely written would be more appropriate.



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Kakashi2020

You're correct in that emails shouldn't be to short. It should be just right to entice receivers to reply. A big mistake that senders do is they put the link twice or thrice in a single page. I think that neither you nor I would open that kind of email. It's best to entice them with some benefit like a contest or raffle once they take a quick survey. The link should be properly positioned near the bottom, in my experience, I had better results when I make them email me the survey answers, after which I would email them back what they want to learn about along with a link to my site. That way they wouldn't think that it's a spam or an email scam.



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esteban123

I always make it a habit to delete unusual message to my email so that it will not be full and other message would have the chance to be received everyday. It must be clean from any unnecessary message from any other scam sites that offer money for exchange of something. It must be checked as often as possible to see the latest message for the day.



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Martinsx1

I love the last point about always updating your address book because nothing says that same over a long period of time. People tend to change their mails and it's paramount to update the address book to still get your information passed across to people who would actually make use it. There are wonderful tips that are discussed on this article, keep up the good work.



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DenisP

"Mass produced emails, that aren't personalized, are almost always deleted because they are instantly seen as spam."

This is actually spot on, and not something I've really considered in the past. Come to think of it, I typically have this exact reaction when I see such an email.

Now, I personally don't really care for newsletters in general, however it does make a difference when it comes to how much time I spend looking at one. If I see that it is just generally addressed, it's almost guaranteed to go straight in the trash bin. But if I see that it has been personalized, I'm guaranteed to at least give it a couple of seconds of attention, which sometimes might be enough to hook me and continue reading.

Those few seconds can make all the difference.



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overcast

I think if you want to get more emails opened then you have to work on the small details. You have to understand that emails and the content need to be something that people want to read or see. If that is not taken care of then things would be lot different. And people have to find ways to write clickbait titles too. That is what matters the most in terms of the click-through rate.



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Barida

Working on the small details of the email before sending them will be of great benefit to you since the readers won't s want to delete as soon as they open it. Ensuring we use some words that will keep them interested is very important as well to keep everything in line for a better result.



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overcast

There is one thing about the emails such as the keywords in the headline. And people need to be really understanding of how they are making use of the email. In order for this to properly convert. So having clickbait titles yet not spam is a good option to start with.



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JoeMilford

There are so many good points here, from the creator of this forum and everyone who has participated here. I am really interested in the idea of making my emails more attractive using something like Mailchimp or other approaches. I know that I email a LOT of junkmail before looking at it, because a lot of it IS actually SPAM, but smetimes I realize later that I would have liked to have read a few of the emails I have deleted or marked as phishing/SPAM. That being said, I would not like the same thing to happen to my emails when I am trying to reach out to a market or to possible business clients. I have to be really interested in a product or service in order to regularly read its newsletters. I think this is a tough thing for all of us online freelancers to pull off--getting our contact attempts read and explored by potential clients.



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Kakashi2020

All emails with a generic content coming from a never heard company would always be deleted with no exceptions. Generic emails and newsletters would only work if done by recognized brands like Sony or Samsung etc. One thing email marketers forget in creating a good email campaign is to answer these two questions:

1.Why would I open and read your letter?

2.What would be my benefit in reading it?

Answer these two questions in your first paragraph and people would read the whole page. Also do an old two step reply method, it's still working.



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kgord

Yes, alot of commonsense type tips here that will make your email stand out. You want to mae sure that the person has a pretty good idea of who your are, and what you are all about. Personalizing them can make you seem like you have a connection with the person.



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DarthHazard

The thing is does it even matter that much anymore (in terms of personalizing emails)? I think most people realise now that most of the emails are sent via automated systems and websites like MailChimp where the sender actually doesn't personally send out emails to each person, the system just replaces each with the name of the receiver.



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kgord

Yes, this is true, but I am more inclned to at least look at an email that has my name on it as opposed to one that is completely anonymous. On the other hand, I might just see it as a sales tactic, someone pretending that they know me in order to sell me something.



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Martinsx1

Personalization of emails breeds familiarity and familiarity breeds trust. This is such a wonderful way to encourage a healthy relationship between someone and his clients. I was looking down on personalization of mails before I saw it's benefits and now I can't operate without personalizing mails.



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centurion

I always think that I shall update my address book but I always forget. I shall be more careful.To loss mail address is my habot.I had lost already 20 mail addresses.Nice techniqurs on here about to maintain.


Thanks
Centurion



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Martinsx1

You are absolutely right about how important it is to always update your clients address. This would ensure that you have active accounts to sent information to who in turn would make use of such information passed to them. But when you fail to update your account, you will likely lose possible clients.



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jaymish2

Emails have become an important part of marketing. With people always on the move, email has become about the only alternative to grab people's attention.They can read them at their own time. I agree with the above tips. The most important tip I think is to personalize emails, so that people don't feel like they are part of a mass. Every time I read an email and it has my name, this grabs my attention.



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idealmike

Yeah you gotta constantly think outside of the box and think bigger and bolder more and more each time and as subtle as you can in as few words as possible as you can be these days as people's attention spans are getting shorter and shorter so much so that by the time that I've ended this sentence you've already lost interest in carrying on reading it LOL How to get your emails opened more often



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Pixie06

I have never tried to use email marketing before. However, I have received many emails from other companies. If the email looks professional then I usually go to the site and take a look. Otherwise, it goes to my spam folder. Nowadays, there are so many fake companies and we have to be alert. Email marketing can work provided you send the right message in a professional way.



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Martinsx1

I think that before getting such emails from several companies, there was a possibility that you might have subscribed to their newsletter which is why any information about them are forwarded straight to your email.

When you think that it's just spam mails that such companies have always send you, it's just best to go and unsubscribe from their newsletter and the mails would stop.



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Kakashi2020

I think a legitimate contest or a raffle if one registers to the site is an old trick that still works because if people knows that it's legit then they would open your email and click the link to go to your site and register.



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Corzhens

When it comes to strange emails, you are right that I remove it from my inbox at once. However, I don’t delete spam emails, I just let it stay in the spam folder and if I have time for it, I will check to see what it is. Some spam emails have sense that I sometimes click on the link and then I keep them in a special folder. Again, I never delete emails except those in the spam folder which are deleted automatically after 2 weeks. My take on the email campaign is to make the subject very, very interesting.



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Steve5

It helps that we add our own personal touch. Be it original ideas or interesting thoughts. I like seeing emails that feel like they were made with love. It makes me more likely to read them in the future.



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