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4 tips to perform your online marketing on a budget
We all started off somewhere, and most of us were on a shoestring budget, so doing online marketing on a budget is likely what you had to do. You had to manage all of your money going in and out so you didn't overextend yourself and slow down other parts of your business and everything ran smooth. If you spend too much on marketing, you'll likely have to wait to develop more products and services or you might have to actually slow down on the advertising altogether. This actually happens a lot, someone will spend $500 in their first week and think they're going to make a bunch of sales, but they don't profit what they thought they would and now they have to wait for more profits to come in before they can advertise again. It's actually better to spread the wealth across multiple weeks while monitoring everything and making sure your investment isn't wasted.
In this discussion, I'll be sharing 5 tips to perform your online marketing on a budget better than spending it all at once on a single PPC campaign
Get active on forums
People don't utilize forums as much as they should, and it's actually sad to see because they could make a good amount of money from just sharing information and answering questions that people asked which are related to your niche or industry. If you search for forums in the same niche as your business, you will likely find a bunch, and that means you can now go register on them and help people out When you register, try to use your websites name as your username so it's branded a little more. You won't want to put .com, .net, .us, etc. because it won't look right in your username. People will understand what you're trying to do and they will be able to find your website through your signature on each comment or post you make
Not only will you boost your sales a little bit from the actual posts, you will be boosting your backlinks from niche related websites, increasing your rankings on all the major search engines So, not only will you make a few sales from helping out on forums, you will boost your rankings within Google and the other search engines and hopefully get a flood of traffic in that turns into new clients
Guest post to big blogs in your industry
This is similar to targeting forums within your niche, but now you're targeting blogs with high domain authority (DA). Usually, the blogs that are easy to find when you do a basic search for your main keywords are a good start to get some guest posts on. You can always go through Moz and research the blogs you want to post to, but a niche backlink on a website that is getting traffic is always a good thing to have, so you probably don't need to research it at all
You will get traffic directly from the post, some websites and blogs actually credit their success to guest posts on big blogs, so this could be a great way to get the money rolling in without spending a single penny on advertising Another benefit from guest posts is that you can boost your rankings, just like forum posting, and get even higher in the SERPs to gain even more traffic and sales
Researching to avoid wasted clicks on PPC campaigns
When you start up a PPC campaign, when you're on a budget, you will want to make sure that all of your clicks are high quality and not wasted on pointless keywords. You do this because if you're targeting broad match keywords, you could actually show up on a website that isn't exactly related to your own, and that means people might just click through due to curiosity and don't really know what you're selling or have any intention of purchasing. The PPC platforms don't care if the person wants to buy or not, they will charge you for the click regardless, and you now just wasted money on your PPC campaign because you didn't do your research.
Doing your research doesn't mean you figure out what websites you want to be on, it means you need to figure out how the platform works and what exact match keywords you want to target. I've never been a huge fan of broad match keywords because you can land on any website it seems like, so I usually stick to exact match and accept less traffic that converts at a much higher rate
Retargeting specific visitors to your website
When you have your PPC campaign up and running, you'll want to be sure you have a Facebook ad campaign set up that is for retargeting. Basically, you'll set a pixel on your check out page so it records everyone that lands on it. If the person happens to leave the page, they will now be targeted by your facebook ad because the pixel essentially recorded them on your site and will now show them an ad for your website I'm sure you've heard people say something along the lines of "I was on this one website yesterday and now it's showing up in my newsfeed!" and that's retargeting at play lol
You'll be able to target the people that showed interest in your products, especially if you have your pixel on the checkout page where people have already made the decision to purchase, but they may have abandoned their carts. Now you have a chance to pull them back in with a retargeted discount or something else enticing, and they will come check out
Above are just a few ways you can boost your marketing campaigns without breaking the bank. There are likely dozens more, but these are a few of the biggest ones that have been tested by literaly hundreds of thousands of marketers and I know they work because I'm one of them lol So, if you're on a budget, be sure to get active on forums and blogs as well as do plenty of PPC research so you know what to target and also set up a retargeting campaign to bring interested visitors back in If you can master all of that, you'll be successful in no time at all
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