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Master your backlink strategy in 3 simply steps
Backlinking isn't something that was just invented, it's been around every since the first website went up and people wanted to talk about a 3rd party site. They then learned they needed to place a link, which is what the backlink is for the 3rd party site, in order for people to find the site in reference much easier. Quickly we figured out that by placing these backlinks, our rankings would jump up in the search engines because that's the main factor in how rankings work. Fast forward a few years and people are becoming pros at ranking websites and will place a bakclink wherever they can, in order to boost their rankings, but it didn't always help. This means that certain backlinks are valued more than others, and that's where the race for high PR links started to come into play. Now that PR isn't really a metric anymore, people want high quality backlinks that come come from authority websites, and not just any random forum that allows you to post a link wherever you can.
SEO isn't the easiest thing in the world to do, so I urge you to research everything you can prior to taking on this challenge yourself. If you go out on your own, you'll likely screw something up, which means you won't know how to fix anything if it does go south. Think of it as a job, you need to know what you're doing before you can actually be put in front of the customers. If you worked at McDonald's, you will almost always start working in the back before you can take anyones orders in the front. This is because you need to know everything that is going on before you can put yourself out there lol. The same goes with SEO and backlinking, except when you screw up an order at McDonald's you just give them something in return, with SEO and backlinking you have to backtrack for hours or days fixing what you screwed up haha
In this discussion I'll be going over how you can master your backlink strategy in 3 simple steps, and they are:
Understand the difference between quantity and quality
Many people who are just starting off building their own backlinks will think "Hey, if rank well after building just 10 backlinks on my own, I can rank #1 for everything if I purchase backlink software and build as many links as possible!". This is in fact the main reason newer webmasters don't rank well, and also the reason you see the forums blowing up with threads like "SEO doesn't work!" lol.
When you have a quanity of backlinks, and you're not focusing on the quality of where you're placing them, you acn actually hurt your website. Instead, focus on building your reputation on 3rd party websites that have a good authority in the eyes of Google and the other search engines, then try to place some links on them. If you build up your reputation on these websites, they will be less likely to ban you after placing a link, but if you make your account and place a link the same day you'll likely be banned pretty quick
Focus on high quality links instead of a massive amount of low quality links to boost your rankings. Your rankings will boost up, and stay more stable, with higher quality backlinks compared to low quality backlinks in the masses.
Build your brand while placing backlinks at the same time
When you're targeting these high authority websites to place backlinks on, you're sort of starting your branding campaign. What you'll now need to do is take it a step further by placing your website name within the title of your posts or linking to your brand name or website name as the anchor itself, instead of always linking with your main keyword as the anchor.
If you can get a good branding campaign rolling along, you will notice your reputation within the industry you're targeting begin to rise and you'll get direct traffic from people typing in your business name + .com to see if they land on your page
Branding alone will get you some sales, but combining it with link building will boost it even more since you'll get people clicking directly through to your pages as well as the search engines boosting your rankings in their own search results due to the backlinks you're placing
Always target niche related links and not general links
Some people learn how to place backlinks, and also learn that they need high quality backlinks, so they will target just any website that has a good authority. The won't care much about the niche, as long as it's not promoting anything hateful, and they will try to get a backlink from the inner pages. Yes, this does work to boost your rankings well, but not as much as if you were to do a bit of research and get a similar link from a niche related website
Niche related backlinks will always bring in more power because Google wants to see related websites linking together. This is one of the main reasons I try to avoid PBNs (private blog networks) because even though they have high authority sites in the network, they won't do as much as if I were to get a niche related link on a website that was a little lower on the authority scale lol
Focus on adding great content to these niche related websites, which is linked to your website with high quality content, and you will see a decent boost in the rankings
There are many different variables that come along with the 3 things I talked about above, but if you can simply follow these 3 things you will be on your road to success. You'll avoid low quality backlinks in the masses and you will gain high quality links with great content attached to them Your rankings should go up within a month and keep climbing after that
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