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4 reasons you should never be mad for losing to your competitors in the SERPs
We all want top rankings within the search engines results pages (SERPs) but we also know that takes plenty of time and effort to do that. We can't just start off and place on top of Google, Yahoo!, and Bing because we have the best content and the prettiest design, I wish we could do this, but it just doesn't work like that. You'll have to put in your blood, sweat, and tears before you see anything positive coming out of your rankings. If you're too worried about your competitors, you'll never surpass then, and you'll likely never be happy even if you're making a massive amount of money each month.
Losing to your competitors within the search results isn't always a bad thing, you can still be extremely successful coming in second or third, so focus on your company more than your rankings and you should be on top sooner rather than later lol. Sure, top rankings are always amazing when you hit the pinnacle for one of your main keywords, but it doesn't happen without a lot of time invested as well as age. Think of it this way, with age you gain wisdom, and with websites it's similar. The older your website, the more "wise" it is in the eyes of Google, and that means you'll attain top rankings easier than a younger website
In this discussion, if you haven't guessed it from the title, I'll be going over the top 4 reasons you shouldn't worry about losing to your competitors in the search results, and they are:
You will still get plenty of traffic coming in second place
Second place in the search results isn't as bad as it use to be. A few years ago you would get around 42% of the traffic if you were in the #1 spot and almost half of that if you were in the #1 spot. Now that it's a few years later and the algorithms have altered how everything shows up, and how people choose what they want to read, you will notice that the 42% for first place is a little lower and the percentage for second place is better than before. This means if your competitor in 1st place is doing everything possible to be there, and you're doing just a little bit to sit in second, they aren't getting a massive amount of traffic compared to you. Sure, they'll get more traffic than you but they're also focusing a lot on SEO and their business model could be suffering because of it.
Don't worry about coming in second place, you will overcome your competitors in time, so focus more on your branding and build up your business while keeping all of your clients happy
If you're focusing on your competitors, you're losing focus on your own websites
When you start doing SEO for your own business, you might get so focused that you lose track of what is important, and that is your overall business plan. If you keep watching what your competitors are doing, you're losing focus of what you should actually be doing, and that's building your business up the best you can to increase your profits as well as keep all the gears of your business well oiled and working just right.
In time you will crack into that top spot and become the main website within the SERPs, but if you focus solely on your competitors, that journey will take much longer and that means more money and resources spent to do something you could have done easier if you focused on yourself and not them.
You can be successful without top rankings
There have been plenty of websites out there that became extremely successful with 2nd and 3rd placements within the search engines. They simply set up a system that captured the emails of their visitors, then they automated their newsletters for months down the road, which brought those people back without them having to find you in the search engines
If your website is set up to capture and entice them to come back, you will be successful and not always need top placements within the SERPs I've done this plenty of times, and it even works well if you bid for second or third placements within your PPC campaigns
Rankings will come over time, focus on building a brand instead
So many people read an eBook and want to be #1 within the search engines because that's all the book talked about in order to be successful. What I want to tell you is to focus on building your brand because you will see a snowball effect for your actions, in a good way of course. Your rankings will gradually climb, but your traffic will blow up if you brand everything along the way. This happens because branding compiles and will also boost your SEO at the same time, it's like hitting 2 birds with 1 stone, except with websites you make money and don't get to eat 2 birds for dinner lol
You might not rank as quick as a website that isn't trying to brand their business, but you will eventually make much more money than the company that is ranked #1 for your ideal search terms. And you never know, you might actually take over that top spot sooner than you think just from branding when you can
Coming in second place within the SERPs isn't actually a bad thing. Look at it as a positive thing because you know what you're doing is working, and it will only take a bit more work to get that top spot. You should be focusing on branding and your rankings will gradually go up over time, all while you're making money from people loving your brand Coming in second will bring in less traffic and sales, but you will not be so focused on your rankings and you can get your entire business working like a well oiled machine, unlike the websites that focus solely on search engine rankings and don't care how the rest of their website is working or even converting.
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