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4 reasons you should never be mad for losing to your competitors in the SERPs



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4 reasons you should never be mad for losing to your competitors in the SERPs

We all want top rankings within the search engines results pages (SERPs) but we also know that takes plenty of time and effort to do that.  We can't just start off and place on top of Google, Yahoo!, and Bing because we have the best content and the prettiest design, I wish we could do this, but it just doesn't work like that.  You'll have to put in your blood, sweat, and tears before you see anything positive coming out of your rankings.  If you're too worried about your competitors, you'll never surpass then, and you'll likely never be happy even if you're making a massive amount of money each month.

Losing to your competitors within the search results isn't always a bad thing, you can still be extremely successful coming in second or third, so focus on your company more than your rankings and you should be on top sooner rather than later lol.  Sure, top rankings are always amazing when you hit the pinnacle for one of your main keywords, but it doesn't happen without a lot of time invested as well as age.  Think of it this way, with age you gain wisdom, and with websites it's similar.  The older your website, the more "wise" it is in the eyes of Google, and that means you'll attain top rankings easier than a younger website 4 reasons you should never be mad for losing to your competitors in the SERPs

In this discussion, if you haven't guessed it from the title, I'll be going over the top 4 reasons you shouldn't worry about losing to your competitors in the search results, and they are:


You will still get plenty of traffic coming in second place
Second place in the search results isn't as bad as it use to be.  A few years ago you would get around 42% of the traffic if you were in the #1 spot and almost half of that if you were in the #1 spot.  Now that it's a few years later and the algorithms have altered how everything shows up, and how people choose what they want to read, you will notice that the 42% for first place is a little lower and the percentage for second place is better than before.  This means if your competitor in 1st place is doing everything possible to be there, and you're doing just a little bit to sit in second, they aren't getting a massive amount of traffic compared to you.  Sure, they'll get more traffic than you but they're also focusing a lot on SEO and their business model could be suffering because of it.

Don't worry about coming in second place, you will overcome your competitors in time, so focus more on your branding and build up your business while keeping all of your clients happy 4 reasons you should never be mad for losing to your competitors in the SERPs


If you're focusing on your competitors, you're losing focus on your own websites
When you start doing SEO for your own business, you might get so focused that you lose track of what is important, and that is your overall business plan.  If you keep watching what your competitors are doing, you're losing focus of what you should actually be doing, and that's building your business up the best you can to increase your profits as well as keep all the gears of your business well oiled and working just right.

In time you will crack into that top spot and become the main website within the SERPs, but if you focus solely on your competitors, that journey will take much longer and that means more money and resources spent to do something you could have done easier if you focused on yourself and not them.


You can be successful without top rankings
There have been plenty of websites out there that became extremely successful with 2nd and 3rd placements within the search engines.  They simply set up a system that captured the emails of their visitors, then they automated their newsletters for months down the road, which brought those people back without them having to find you in the search engines 4 reasons you should never be mad for losing to your competitors in the SERPs

If your website is set up to capture and entice them to come back, you will be successful and not always need top placements within the SERPs 4 reasons you should never be mad for losing to your competitors in the SERPs  I've done this plenty of times, and it even works well if you bid for second or third placements within your PPC campaigns 4 reasons you should never be mad for losing to your competitors in the SERPs


Rankings will come over time, focus on building a brand instead
So many people read an eBook and want to be #1 within the search engines because that's all the book talked about in order to be successful.  What I want to tell you is to focus on building your brand because you will see a snowball effect for your actions, in a good way of course.  Your rankings will gradually climb, but your traffic will blow up if you brand everything along the way.  This happens because branding compiles and will also boost your SEO at the same time, it's like hitting 2 birds with 1 stone, except with websites you make money and don't get to eat 2 birds for dinner lol 4 reasons you should never be mad for losing to your competitors in the SERPs

You might not rank as quick as a website that isn't trying to brand their business, but you will eventually make much more money than the company that is ranked #1 for your ideal search terms.  And you never know, you might actually take over that top spot sooner than you think just from branding when you can 4 reasons you should never be mad for losing to your competitors in the SERPs


In conclusion
Coming in second place within the SERPs isn't actually a bad thing.  Look at it as a positive thing because you know what you're doing is working, and it will only take a bit more work to get that top spot.  You should be focusing on branding and your rankings will gradually go up over time, all while you're making money from people loving your brand 4 reasons you should never be mad for losing to your competitors in the SERPs  Coming in second will bring in less traffic and sales, but you will not be so focused on your rankings and you can get your entire business working like a well oiled machine, unlike the websites that focus solely on search engine rankings and don't care how the rest of their website is working or even converting.


Remember to follow me!
https://www.seoclerks.com/user/Razzy


Thanks!

Razzy

Comments

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overcast

I think SEO ranking is hit and miss. Some of the time it may work and some of the time it may not work out. So depending on how things work around. We have to see how the things may overall work in our favor in terms of SEO. I have learned that we have to some of the times go with the flow. And that seems to be one more way to deal with the things as well. That's the thing about SERP we learn with experimentation.



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Martinsx1

I think I agree with you on this, there is no guarantees that you will always be on top and there is still nothing that can prevent you from getting back on top in ranking when you get knocked off your initial perch. It all depends on how you keep your head held up high doing what you are good at and see yourself rise up to the standards that you were before or even improve more.



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overcast

Yes and a lot of what SEO people tell you is guestimate. I have seen a lot of contradiction. Because you never know which page may rannk in the eyes of google. And people have to be seriously caring for the SERP only if it does make sense in terms of the conversion of the content. Often SEO is nothing but hit and miss.



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Corzhens

That’s also my take that SEO methods can sometimes be a hit or miss affair although not all the time. Some with experience in doing SEO work say that the effect of the SEO work on a website can be seen tomorrow or next month or even for a longer time which means there is no formula or fixed calendar that the search engines follow. It is like random when it comes to the resulting effect.



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overcast

Yes as a blog owner and freelancers who work on same projects for clients. i think writing the articles and then linking them. That is one good approach one can take. And they can bring some level of traffic too. Though not all people can properly bring traffic so one that gets traffic through answers, forums, blog they should attempt that.



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anwebservices

Nowadays fight and competing for top SERP positions is constant daily task which every serious business or website owner should do as priority on to-do-list, if you care about SERP at all. In so huge competition which rise day after day it obvious that we have to fight for best position all the time. So if our SERP drop down, it means that we have to push it harder. But it need to be done also right way or it could have opposite results if it's done wrong way



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kgord

Yes, I mean it could just be some small tweaking needs to be done to get our website at the top of the ranking again. It is a tough thing to do to stay at the top all the time, and if other people manage to get it done, congratulations are in order. Your time hopefully will come again too.



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Corzhens

I like that line – you can still get plenty of traffic in second place. That is a positive approach to soften the impact of a decreased ranking in SEO. However, it is better if that positive idea is converted into something more beneficial like evaluating why the ranking went down. But then again, there’s no easy answer for that and I agree that you have to take time for a look and see what comes next.



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vinaya

Your rank on search engines will always fluctuate. It is quite impossible to remain on the top spot always. Therefore, you should not be mad when your website drops down on SERP. What is important is traffic and traffic conversion. As long as your traffic does not drop and your traffic continues to convert, you should never worry about your competitors.



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Everett

Rankings will come over time, focus on building a brand instead
I will definitely second this, you could be losing out on brand oppertunities if you are so focused on reaching the #1 position. The reason as to why you are lower than your competitor may be because you are just so worried about ranking underneath them that you are totally missing out on oppertunities that could potentially allow you to rank higher.

For instance, say you do about 2-3 hours of SEO everyday for your website, and yet you are still ranking below your competitors. I will have to imagine that your competitor is not doing much SEO work and that their rankings are based on quality of products. Once customers determine your website is of quality, and more and more traffic goes to the website, then those customers or visitors could potentially do your SEO work for you. So I would generally focus on making your services or products better instead of wasting time focusing on something you may not have control over (we dont know the algorithm for seo so you may have done everything right but still ranking lower because of quality).



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Martinsx1

Always being worried about your competitors is one way to get yourself and business thrown out of focus because with the too much worrying, you are definitely going to fail to carry out the task you are meant to take care of successfully. It's a good thing to study your competition/competitors but by getting awfully worried about them and their activities is not a healthy business man habit.



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