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5 must take steps before launching your website
If you're setting up a website, you probably know what to do if you've done it a few times already. If you have never set up a website before, there are plenty of things that you need focus on before launching, so you're not messing anything up or setting yourself behind when you just start. A website is fairly easy to launch, but it's even easier to mess up, and that's why you need to do it right from the beginning.
Some things I will be going over in this discussion may seem pretty obvious while others might not, but they all are required if you want to become successful without wasting some of your visitors time. Think about it, if you don't implement certain things right from the start, you might not be capturing emails that could have brought in loyal clients that pay a lot of money or help you bring in referral traffic. Start strong from the beginning and you'll cut out all the worries that come from starting late
Let's get to the 5 steps, shall we
Make sure your navigation is working properly
This may not sound like a biggie, but it is because you want your visitors to be able to navigate around your website extremely easy. One of the biggest reasons people leave websites is because they can't figure out the navigation, and then they get annoyed and go to your competitor's websites. Your top and bottom menus need to be linked to your main pages and categories while a section of the footer should show your most recent blog posts. Now, you'll have a blog link in the top and bottom menus, but the most recent blog posts will likely get you some traffic flowing through your website
If your navigation is convoluted, you will notice that people are leaving after 1 or 2 page views, and that's not what makes a successful website. If you aren't sure if your navigation is perfect, have some friends and family come in and review everything, if even one of the comments on how they through it was difficult to browse your pages, you need to edit something to do with your navigation and traffic flow.
Add dozens of articles to your blog
A lot of website owners don't think about adding a lot of content to their website prior to launch because they don't think it will help out too often early on. In fact, adding more content when you start off is better than if you add it after a few weeks of work. This is because you will have massive amounts of content for Google and the other search engines to scan over an index for their visitors to click through to, and they will be clicking through to your website
Content is king, and a great website will have a lot of it, which the search engines will love and boost your rankings because of it. So, add plenty of great content that people will love, and make sure your content is live before you launch.
Interlink when you can, with the right anchors
When you think of SEO and flow, you don't always think of interlinking, but you should be because it's one of the best ways for the search engine spiders to get through your website in the shortest amount of time. Interlinking with the right anchors will always please Google and the other search engines because you're essentially telling them what the page is about that they're going to. If you use the wrong anchors when interlinking, you will confuse the search engine spiders, and they might not index your website properly.
If you're blatantly using the wrong anchors to just boost your rankings for specific keywords, you'll be breaking some rules set forth by the search engines, and you might actually get a penalty because of this. If you do some interlinking, use anchors that are related to the page you're linking to, and you will be safe from a penalty
Speed up your websites loading times
Load times are something that can actually hurt your rankings and the time people actually stay on your website. Think about it, how often would you stay on a website that took 1 minute to load each page you visit? I know that when I visit a website, I tend to visit 10+ pages in a short amount of time, which means if a page takes 1 minute to load I would be on the website for 10+ minutes.
People don't have patience, so speed up your load times by reducing your images sizes, caching what you can, having a bigger hosting plan and not a shared hosting one if possible, and try not to overload your page with videos that auto play. Doing that will definitely speed up your load times and please everyone from the search engines to the visitors wanting to see what's on your pages.
Always have an email capture form for your newsletter
Before you launch, you need to be sure you have something that captures emails for your newsletters. If you don't plan on sending out newsletters, you probably shouldn't have a website set up in the first place, because this is a pretty common thing when it comes to marketing. Think about it, for every $1 spent on email marketing, you will usually profit $40. This is an amazing ROI and it's actually the best return for any marketing we have access to today
If you have all of this setup, you can actually automate it to a point where you don't actually have to worry much about sending out the emails yourself. I would highly recommend using something like MailChimp to capture and send out your emails automatically, so you don't have to worry about the work. You can actually schedule your emails to send out for a few months in advance, making your email marketing extremely simple to do
These 5 points are something you should always look at when you decide to launch a website. If you don't have all of these checked off of your list, you will hit some problems soon after you go live, which is something no one wants to happen. Most of the points I hit on above are fairly easy to do on your own unless you outsource the work to a freelancer making it even easier lol.
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