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Become a master marketer in 5 easy steps
Marketing isn't the easy thing to do in the world, so becoming a master marketer should actually take longer, right? Well, if you read through this discussion you'll have a leg up on your competition and you'll be well on your way to being a master marketer! Marketing takes time to learn everything, and even when you begin to close in on the last lesson, the field expands and you have to start the learning process all over again. I'm not saying you have to start completely over, but you'll likely have to keep reading and implementing methods to boost your sales and the sales of your customers, if you have any.
Becoming a master marketer isn't easy, like I mentioned above, but you can close the learning gap by reading a lot of my discussions here on SEOclerks, and taming a great deal of information in a short amount of time In this discussion I'll be going over 5 easy steps that will put you well on your way to become a master marketer, and those steps are:
Know what makes you unique, even if there are plenty of competitors
It's inevitable, there will always be someone doing what you want to do, before you even think of doing it. There aren't many new industries out there, so don't think you're going to be the most unique thing in the world, but you can be unique within the industry itself. You need to figure out what makes you different than your competition, and you will be well on your way to becoming a master marketer.
Why is this such an important thing when it comes to marketing, you ask? Well, that's because if you know what makes you unique in a sea of competitors, you will be able to market that unique aspect of yourself or your business and get people to gravitate towards your business instead of a bland competitor. You could have a top notch support system, a unique design, pricing that your competition can't compete with, or so many other things. If you don't have something that makes you unique, you're just going to be beat by your competitors who are pushing their uniqueness and pulling in your clients.
Become the source of answers to anyone that has questions about your industry
This is a biggie! If you can answer any questions you find online, related to your niche and industry, you will eventually be seen as the main source of information. You're answering questions, helping people out, and you will likely get a decent amount of sales for it.
Think about it, you're helping someone with a problem and this is great for a couple reasons, such as:
Build your email lists and push out newsletters
- You're helping someone - The person asking the question really needs an answer, and you're giving it to them. They will likely come back to you if they need something else answered, which will likely increase your own sales later on down the road.
- You're building your brand - If you build, and link, your profiles just right you will be branding your company with every answer you provide. This is because your website or business name can be used within a signature (usually) and numerous people will see it, and hopefully remember you.
- You're answering more than one question - You could literally answer just one single question, but think about how many times people might have the same question. If you answer one question, you can actually help out dozens of people, who could all turn into clients if you build your profiles just right.
This is kind of an obvious thing, but you need to build up your email lists if you want to be successful when it comes to marketing for yourself or your clients. You need to optimize your website so it captures emails easier than if you just put a newsletter capture field at the bottom of your pages. You will need to add it to the sidebar, and maybe even have it setup as a pop up after XX seconds of someone being on your pages.
After you capture the emails, this is where the marketing comes into play. If you really want to be a master marketer, you can't pitch people within every email you send out. A lot of people mess this up because they constantly put links to sales pages within their emails, and that just kills your list over time. What you'll want to do is just link to your blog posts, and on your blog posts will be a strategically placed banner where the visitor can click through to make a purchase.
Being a master marketer with email marketing means you're getting sales without annoying your list. No one wants to see dozens of links within an email, so just link to your most recent blog posts, and people will click through to read what you've written and they will make a purchase if they really want to.
Build your authority on 3rd party platforms
This actually works really well if you target the right platforms. I like to go on Quora and Stackexchange to answer any questions that pop up, as well as ask my own questions that are niche related. My domain name is right next to my username, which gets me some traffic every time I ask or answer a question. of course, you'll want to give detailed answers and not just something like "Great post!" because you're going to be building up your authority on these platforms.
Quora and Stackexchange are great platforms to target because people need answers, and you have those in stock! This trick is a little different than becoming the source of answers within your industry, this is becoming the source of questions on a 3rd party platform, and it's one of the best ways to boost everything related to your business.
Think about it, if you are answering just 5 questions a day on Quora, you can get 1,000+ views on your answers. That means there is potentially 1,000 people that are interested in what you had to say, and they might even click through to your website and sign up to your newsletter or make a purchase right away. Leveraging the power of these Q&A platforms has built up plenty of successful companies, and you can do it to
Help when you see someone in need
If someone posts on a forum that they need help, but they can't afford to pay anything, you should jump on that and help them out. You won't make any money from them, but they will leave you one of the best reviews you've ever seen, and that means dozens or thousands of people could make a purchasing decision just off that one time you helped someone in need!
Helping someone build an entire website is a bit ridiculous, but helping someone transfer a WordPress website from one hosting to another is fairly easy with certain plugins, but the owner of the website might not know how this works. It's a quick thing to do, and costs you nothing to do it except you time, so jump on this and help them out.
I've done this a bunch in the past, and even turned down small tips when people were ecstatic about the results, and it has gotten me some of the best reviews I've ever had. I instantly saw a boost in sales due to the amazing reviews, and it's all because I helped someone out and didn't take any money in exchange
Becoming a master marketer isn't just knowing how to run the best PPC campaign possible, it's getting your name out there and connecting with your industry. If you can build up your authority within the industry, you will see that it's the same as marketing in the end. Answering questions and helping people out whenever possible is one of the best ways to get your name out there, because the people you're helping won't mind sharing your name when they come across someone asking a question they know you can answer
Get out there, practice these marketing tricks, and become a master marketer
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