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Your own expectations could be the reason you're failing
Expectations can actually hurt your business because nothing ever goes as planned. You may think that a client is going to sign up with you, but then they give you the cold shoulder and never respond to any of your phone calls or emails. You could think you're going to get 100 sales a day, and you might actually do it for a little while, but then everything fades away and you're stuck back at square one for some reason because you expected to make those 100+ sales every day for the rest of your life.
Expectations and results are completely different. You can have goals, but don't expect to hit every single one in a short time frame, because that usually doesn't happen. The only time that WILL happen, is if you set unrealistically small goals that you can achieve every single day but have them set up in a way that you are trying to achieve them over the course of 12 months.
Entrepreneurs all over the world are killing their own businesses because they have unreal expectations. You may think you're going to make $1,000,000 a month but then you make just $1,000 and now you're down in the dumps. You didn't do proper market research and understand that you weren't going to make that 1mil over the course of a month unless you properly build everything over time lol.
In this discussion I'll be going over a few reasons that your expectations could be killing your business, and they are:
Desperate people only get that way because of preconceived expectations
Business is usually a difficult thing to grasp, especially if you're running everything by yourself. Expecting to set up a business and instantly make enough money to pay all your bills and buy a new house is what kills a lot of startups, because it simply doesn't work like that unless you've acquired some serious financial backing from an angel investor or banking institute.
Preconceived expectations don't bring you to success, they actually hinder you because you're not hitting all your unwritten goals that are swimming around in your head. Preconceived expectations lead you you being desperate for a sale, a sign up, or just someone contacting you.
Instead of expecting everything to come to you or just fall in place, go out and get it. You need to find all your clients, on your own, and show them why you're the best option out of the hundreds of other companies just like yours.
Some things will have to occur naturally, don't force it
You can't force people to sign up with you for anything, they have to do it naturally, but you can show them why you're the best and influence their decision sort of. Chasing potential clients will just show you as needy and annoying in their eyes, and how often do you think you can convert one of those people after they don't want to talk with you?
Chasing someone has never been something I liked doing because if they really wanted to sign up with me, they wouldn't take 2 or 3 weeks to do it. The only time I will sort of "chase" someone is if they ask me to send them reminder emails because they want to sign up on a certain date in order to line up their payments with payroll or when they pay their other bills, which makes perfect sense to me. I will then send out an email a week beforehand to remind them, then a few days prior, the day of, and if they haven't signed up by then I will send out one last email a few days after and then I'm done. If they can't take the time to pay an invoice, which is just opening up an email and adding your information, I don't bother with them anymore. My time is better spent talking with other people who would sign up as soon as the phone hangs up rather than talk with someone for weeks, or months, in order to get them to sign up.
Let everything happen naturally while pushing it in the right direction. If you chase a lead, you will scare them off, but if you focus on building up the best service or system possible, leads will come in naturally.
You can show your value instead of being desperate and expecting everything
No one wants to just hand over their hard earned money, and you shouldn't be expecting them to either. If they do want to spend money on something like yours, you need to show them that you have some sort of value over what your competitors are offering. Technology has always innovated the internet, but one thing stays the same, if you're not providing some sort of value to your customers, they won't sign up with you and the will work with someone else who is.
Expectations can actually cloud your judgement so much that you can actually be successful and not think you are. This would result in you being depressed that you're only making $5,000 a month when you expected to make $50,000. You need to know that you're valuable, and you need to show it to your visitors at the same time. I'm not telling you to tell them how much you're making each month lol, I'm telling you to be a man or woman of the people and help them with whatever you can in order to stand out. One thing that a lot of successful companies are doing to show their value is they go above an beyond in terms of customer support. They are doing it so well that people are recommending them based on just one conversation or one ticket completion. You can also offer value in terms of having the best product with the lowest price tag. People will begin to notice you and also see that you're not out to gouge their wallets.
Your expectations could be what is killing your business, so you need to rework what you're doing and know what it can do instead of expecting it to be more successful than it can be. People who think they're going to make $50,0000 a month, and only make $5,000 a month, are actually the ones who are either going to be out of business sooner than most or push themselves to that 50k a month mark so they do become successful according to their own expectations. I guess it really depends on the person and what they expect when it comes to being successful, but understand that you need to be realistic when it comes to running a business and don't expect anything to happen... Make It Happen
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