Why SEO specialists should partner up with local companies

Why SEO specialists should partner up with local companies

We all know that working with local companies is a great way to build up your clientele, but what about simply partnering with them in order to get more recognition within the community?  Everyone talks about how you should target local businesses because they're more likely to sign up with you for SEO services since you're local and they can meet up with you when they want, but not many people are talking about how it's beneficial to partner up with these companies and be a sort of consultant to boost sales.  Sure, you'll lose the sale with the person you're partnering up with, but you'll gain much more recognition within the community and that could lead to 10x as many sales along the course of your career

Partnering with other companies goes back a long time and is a great way to boost both yours and your new partners businesses simultaneously.  You help them out and they help you out as long as you're not competitors within the same industry.  This carries over to today and still goes strong with companies at any level, from startups to billion dollar corporations, partnering is a great way to bring in even more money for both companies and that's why it's done

In this discussion I'll be going over why an SEO company should be partnering up with local businesses, and below are the reasons why.


You will be seen more by strangers
Normally this is an odd thing if you're just walking down the street lol.  From a business point of view, being seen by strangers is actually a great thing.  Not all of them will convert into a sale, but you could be getting a few new sign ups each month just by strategically partnering with a local business that is already doing well.

Think about it, if you're not as well known within your community as your new partner is and they post a "partner page" with a link to your website, you'll likely be seen as the go to business for SEO within your town or area.  This will boost your traffic, engagement, shares, and most importantly your sales.


You will get more referrals from your partners
Businesses that are willing to partner up with you are also likely to send you great referrals.  If someone trusts the business you're partnered with and the business says "Jimmy over at SEOawesomeSauceShennanigansTimeForRankings.com is the best I've seen in a long time and can definitely help you out" then the person they're talking to will think that Jimmy can pretty much do anything in terms of increasing the rankings and boosting the sales of a businesses website.

People your partners refer to you are going to already trust you because you have the coveted stamp of approval from the partner who your new referral already trusts.  So, they trust your partner and now trust you since you have the best referral, which turns into an amazing client who thinks you're the best in the world at what you do


Your partners might sign up with you after time goes on
It's understandable if you don't do a free full blown SEO campaign for your partners in order to boost their rankings into the stratosphere.  They know that time is money and they wouldn't be able to help you out with everything, if anything, for 100% free.  What they do know is that you're the main reason they are climbing up within the rankings for their keywords and getting some additional sales because of it.  They will then think "Hey, if he's doing this for free, I wonder what he could do if I actually hired him?"  And now you just turned your partner into a new client

Of course, you'll want to give them a slight discount on your services since you're always going to be building up your business relationship with them, but you should still profit something out of the transaction


You will build trust within your community
Trust goes a long way, and if you're building trust within a community, you will see people being your advocates when you're away or busy.  You can join social media communities that are linked to your area such as a group of people who live in the area or your local chamber of commerce.  You can help out anyone who comments or asks questions and be sure to not spam them with your own links.  You need to help out the community without asking for money, and they will return the favor by sharing your website with anyone they see asking about SEO

Trust within your community, big or small, goes a very long way in terms of sales.  If you're trusted by everyone within the community, there's no reason for other communities or cities to not trust you   Building up your trust will take a long time since you have to basically be a politician and digitally shake hands with as many people as possible, but it's a great thing to do if you want to have a steady stream of income that is primarily built through referrals



In Conclusion
Partnering with your local businesses goes a long way, more than just boosting your sales, you'll be able to help people out with their problems as well as help your community.  You could even be approached by the city you live in and they could ask you to give a seminar to anyone who is interested in getting online and making a second income, all while the city pays you to do this "Free" seminar   The possibilities are limitless if you just partner with all the good businesses in town, and even some in other towns near you


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Thanks!

Razzy