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5 things any business owner can learn from an experienced blogger
When blogging started, it was mostly just people sharing what they did on a day to day basis and treated their blog as a sort of diary. Others treated their blogs as places they could share information about their jobs and industry, which is what blogging primarily is today. Blogging has turned into a big business compared to what it started out as, a journal for the everyday person, and I personally think it was a good change.
Blogging is more of a profession now and people get paid really well to do it for corporations or even themselves. There are actually bloggers out there who are making millions each year because they just type up content for their followers, crazy right? Most of the successful startups also have an extremely active blog, which isn't a coincidence, because blogging brings in plenty of potential clients who are eager to see what you have written about your industry or products.
This discussion will cover 5 things any business owner can learn from an experience blogger, so lets get to it
Understand your long term and short term success
When you begin to blog, you may have the goal of making millions of dollars each year through your content, but that simply won't happen right away without building a list. This means, if you guessed it, you'll have to focus on list building from the beginning in order to have more success down the road.
Every successful blogger will tell you that you need to be building a list and using it to keep people coming back to see what your blog has to offer. No one will read every single post on your blog in one sitting, so be sure to show them new content when you eventually do send out some newsletters, so they can come in and read your posts
Your short term goals should be list building and your long term should be profits. You need your lists first and money will follow eventually. There haven't been many successful bloggers who haven't had lists to email out new and exciting information to, so get started on your lists now and stop waiting.
Your personality is your brand
A massive amount of bloggers actually get this wrong, they try to be 100% professional and never show their own personality. They write in a way that makes them look robotic, which is something you should always avoid.
Your blog should be an extension of yourself as well as your company, so make it look and feel like you are the one talking to your readers. People want to feel like they can relate to the writer, and if you are writing in a way that makes if seem like you're talking to them, they will come back time and time again and even sign up to your newsletter.
Big brands are starting to do this and adding some fun into their posts, which is getting noticed by their following, and it's increasing their social media engagement through shares and comments. So duplicate this and start putting your own personality into your posts
Respond to engagement every single time
No matter if the person commenting on your new blog post is pissed of or extremely happy, you need to respond to them every single time. Think about it, if you have an angry person commenting on your blog posts, and you're not responding to them, you will essentially have a cancer that could spread across your blog. What you'll need to do is publicly comment on the angry persons post, and try to solve the issue without angering them even more. You'll need to understand that not everyone can be reasoned with, but you'll still need to be nice and professional with these people regardless of what they are saying. If they get too vulgar, you can always ban their IP and be done with them all together, but that should be your last line of defense.
When you have a happy person commenting on your new blog post, you will also have to comment back. They are happy with your content and want to see you respond to their comments, so be sure to reach out and publicly thank them for their contribution
When ready, sell yourself but be authentic along the way
If you've done all of the above work already, you're well on your way to success being a blogger (hopefully). Now you'll need to sell yourself and be authentic about it along the way. This means you need to be authentic when trying to sell a service or product so people trust you. You're not trying to scam them, you're not trying to harass them, you're not even trying to get them to pay you for anything, but you are still trying to sell at the same time. People don't want to feel like they're being forced to sign up to something, so don't force yourself on them.
Think of it this way, if you used a product and were referring it to a friend or family member, how would you recommend it? You would talk about all the things you loved about it and not many of the things you hated, because you're recommending this product and not reviewing it.
Many bigger blogs have mastered this part of selling, and it works extremely well when your following trusts you and also sees you as a real person. They will see your comments as more of a recommendation and not a review, which is much better for you since people get recommendations from close friends and family
This could also be a great way to select business partners. You will sell yourself to potential partners and they will see you instead of the business they are wanting to partner with. Remember this, most investors will invest in the person more than they will the business idea or method because it's the person who is pulling the strings. If you aren't authentic, people will see right through you, and they will walk away.
Increase your success through partnerships
Bloggers are always willing to help out other bloggers, just as long as they aren't competing with each other in the same niche and industry. Of course, there are always exceptions to this because some blogs won't be selling anything at all and will help out others whenever they can, which is amazing if you think about it
You can also work with infleuncers to build up your own success, but that costs a few buck for reach post, and depending no your niche it could get fairly expensive. Companies that are doing this best have a network of blogs and websites they work together with. All of these websites and blogs may work with each other, spurring success across the board, making everyone happy at the end of the day
Experienced bloggers have been honing their craft for many years, and if you don't take not on what they're doing, you're just going to fall behind your competitors. Over the years marketing has changed and it's more focused on building relationships with others than going it on your own. So get out there, post some great content, market it, and help others out as they help you as well along the way. Be yourself and people will gravitate towards you eventually
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