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15 minute marketing strategy anyone can implement
Over the years I've worked with 1,000's of companies and I've come to realize something that is pretty mind blowing to me. When I start to work with these businesses and personal websites, I find out that many of them weren't doing any sort of marketing for themselves. They simply relied on word of mouth and foot traffic to their stores in order to make a sale, which isn't very reliable if you want to stay on top of your competition. I've even worked with plenty of websites in the freelancing, writing, marketing, blogging, and web design industries but a lot of them aren't doing anything for themselves.
Now, this could be a good thing for service providers because they can just jump and and take over the marketing for these companies, but there's something that stops them. The companies I talked with didn't want anyone to work on their marketing, until I approached them. The only reason I got them to crack was because I showed them what they had wrong and what their competitors had right, which opened their wallets. I'm not here to talk about that, I'm here to talk about how these companies could have been doing their own marketing with just 15 minutes a day invested into it.
I read up on some statistics and found out that roughly 1 in 5 business and website owners have no plan to do any sort of online marketing. They set up their businesses and do what they know in order to capture a sale, but that's all. They don't think about running any sort of PPC campaign, banner advertising campaign, social media campaigns, etc.
In this discussion I'll be going over a few things you can focus on to do your marketing in just 15 minutes a day.
Get to Brainstorming
Before you can do anything right, you need to figure out what you can actually do. You need to brainstorm for a while, probably a few hours, then come back the next day and go over your notes. Now I'm sure some of you are saying "You said I could do my marketing in just 15 minutes! Why am I brainstorming for a few hours!" and that's because you aren't marketing just yet... you're brainstorming to make the marketing easier lol.
You need to figure out what you're trying to do before you set out and do anything. Are you trying to capture leads, establish that you're the main authority in your industry, or get more sales through your website? Each of these takes a different plan of attack and you can't do that correctly if you aren't sure what you're going for.
You can begin with posting to your blog then sharing it on social media. You can then go to niche related blogs and forums to comment and try to drop a link back to your posts or homepage in order to build up your authority. This will look great when Google finds your links, and they will evaluate you as more of an authority than you already are. This is just a quick example of what you can do, but there are many other methods of getting sales, leads, more clients, subscribers, etc.
If you aren't brainstorming in order to have the best plan of attack, you won't have a focus and you will be all over the place in terms of marketing.
Focus on one marketing method and stick with it
When you're starting off, you don't need to implement 10 different methods in order to generate a lead, capture a sale, obtain traffic, etc. You need to focus on one method and build it up as much as possible in order to see the best outcome. This can be something such as building up your LinkedIn profile and staying on that platform to do your marketing. Another example of this would be to get on Quora and build up your profile over there in order to send plenty of traffic over to your website.
The more you work on a single method, the more it will benefit you in the long run. If you work on all of your social platforms and try to build then at the same time, you will be spreading yourself too thin and you will eventually think that none of your marketing is doing what it's suppose to. What you're not seeing is that the marketing is working, you're just not doing enough of it on specific platforms to see it work as well as it could.
After you build up your profiles or have a good marketing game plan for a specific method, you can move on to a different one. Think of this as a rinse and repeat method, you perfect one marketing method and move onto another. Now, you can't ignore the other methods you perfected, but you don't have to work on them as much to see great results from them.
Get in the habit of marketing
It's much easier to not market your website or business than it is to do it effectively. It's not a difficult thing to fit a little 15 minute window into your day for just marketing your website or business. It's best to do this at the same time everyday and make it a habit. A lot of people like to do this at the beginning of the day, right before or after lunch, or right before they leave the office for the day. This way it becomes a regular routine and they know exactly when they're going to be doing it.
Making your marketing as easy as possible is what you'll need to do in the beginning so you don't get burned out too quick. You will get overwhelmed if you're doing too much, so you need to focus on the little things first and build on top of that over time. You can start by posting to your social media accounts daily for 15 minutes and boost it up over time to post on niche related blogs.
All it takes is 15 minutes of posting, whether it's to social media accounts or blogs or even some forums you're frequently on.
Set goals and reward your actions
If you're just starting out, you'll need to set up a lot of small goals. You will need to have small goals in order to boost your moral when you hit them. These small goals can be something like this:
- Post 10 times today to social media
- Post 5 times to niche related blogs
- Write 2 articles for my website
These are small goals that you can reward yourself for. Now, I'm not telling you to go and give yourself a $1,000 bonus for writing 2 articles, but you should definitely give yourself a gold star on a progress report lol. If you hit 10, 20, or 30 small goals you can then reward yourself because you just hit a big goal
Another goal you can target is X amount of subscribers to your newsletter. The amount you set the goal at is up to you, but I would start at intervals of 10 and when you hit 100 you should increase that to 25. So let's say you go from 80 to 90 and then 90 to 100, that's great! Once you hit 100 your goal is now 125 then 150 and 175 then finally 200. You can boost your goals as much as you'd like, usually you can achieve them quicker after building up your marketing campaign because you're becoming more popular. So when you're going for an additional 25 subscribers, you should acquire them just as fast as when you were getting 10 in the beginning
Doing your own marketing isn't something you should be intimidated about. I'm not saying you'll be able to overthrow all of your competitors with 15 minutes a day, but you'll be able to get a decent amount of traffic after a few months of work and that will be extremely rewarding and make you want to do 30, 45 or even an hour of marketing each day instead of just 15 minutes
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