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How to build organic backlinks (sort of) without spamming
When you get into website design and marketing, you will always come down the road where you need organic backlinks to help boost your rankings in order to bring in new clients. It's enticing to just spam away and get links from any website in your eyesight, but that's not the best thing you can be doing. You can't just get a backlink from anywhere, you need to be strategic when it comes to this because remember, this is your business and you need to be a professional.
Spamming your links wherever you can usually end up hurting your website and not helping it out. I've seen plenty of newbie webmasters spamming their links across hundreds of blogs, that weren't related, and then complaining that their rankings actually dropped. The rankings tend to drop because Google and the other search engines know what you're doing, they're not as dumb as you would like to think, but you shouldn't worry too much because you can always devalue the links with the disavow tool.
When it comes to building organic backlinks, you are probably thinking "Someone else is going to come to my website and like it so much that they place a link on their own website to show me some love" which is what an organic backlink is, normally... You'll need to think outside of the box a little bit if you want to overtake your competition quicker. Sure, you will probably get some people sharing your website with their friends, family, and followers but that's not going to be as quick as you'd like, so you have to take things into your own hands and do it
What you need to focus on when it comes to "natural backlinks"
This type of backlinking has been under the microscope of Google because people were topping the search results simply by building guest posts. The thing those people were doing was getting guest posts on high authority websites and it didn't matter what the niche was. They would just get backlinks from any high authority website and get enormous benefits from them. Over time, Google switched up their search engine algorithm so that people who weren't getting high authority AND niche related backlinks to their websites wouldn't be getting the boosts they deserved.
What you'll need to do is contact every blog and website you can, that are in your niche, and ask them if you can post a 1,500+ word guest post. They will know what you're talking about, you won't have to explain what a guest post is lol. You will likely have to give them writing samples, or just list a few samples you've done in the past (even ones on your website) in order to convince them you're a good writer and will only add quality to their website.
Normally you'll get turned down or simply ignored, but there are the few websites that will respond back to you and love the idea of you coming in and writing for them. They see it as you're adding plenty of great content and not getting paid for it all for a simple link back to your website Some of you are saying "This isn't organic or natural at all!" but it is in a way because this is how the search engines will see it
Forum Sticky Threads
This is a method of getting continuous traffic to your website or service because it will always be at the top of the category or section of a forum. You can do something like this on SEOclerks, and you will get plenty of potential clients coming to your service, but that's not going to help you with your SEO at all lol. What you'll need to do is go to big and small forums related to your website and see if they offer sticky threads to anyone wanting to pay for them.
If the forums you're looking through don't offer sticky threads, you will need to contact them and see if you can pay them for one A lot of forums are set up to stick threads with a click of a button, but they don't use it for some reason. Some forum owners don't want sticky threads, but those owners probably haven't had some cash thrown at them for one lol.
The beauty of asking for a sticky thread when they aren't available is that you might get it for a really good price. You might pay $50 a month on one forum with a decent amount of traffic and then contact another forum that has the same amount of traffic but doesn't offer stickies, and you can pay $15 because they don't know how to price it The beauty of sticky threads is that you will get traffic directly from the forums, you'll get seen by the spiders more often when means your content will get indexed quicker and you will be seen as more of an authority by the viewers as well as Google because people will have conversations on your threads
Interviews are what the little companies aren't getting, so if you have some out there, you'll be seen as a big company and that means you're an authority The great thing about these interviews is that they will be posted for everyone to see, and you'll be gaining a backlink from them.
What I love about getting interviewed is that it's almost always 100% positive and that means it will only help build my authority. When people trust you, because of your interviews, they will be more willing to share your pages with their friends and family members. This means you will just get more chances of gaining natural backlinks from random strangers, overtaking your competition within the search engines
Purchasing Ad Space
If you're going this route, you will need to purchase strategically. If you go on a big ad marketplace or use Facebook and AdWords, you won't be getting a huge benefit from the ad. What you'll want to do is contact forum, website and blog owners to see if they offer any sort of advertising.
If you can get on a "Partners" page, that's even better!Having a dofollow ad spot on your page, that can't be traced back to a purchase, you will only see benefits when it comes to increasing your rankings. Google will see that you're a partner of this authority website and they will boost you accordingly.
Organic backlinks can be built by random people or by yourself. Even though you're building your own links, they can still be seen as organic if there's no sort of paper trail. You can have interviews popping up all over the internet, guest posting on niche related websites/blogs, purchasing sticky threads and purchasing ad space. As long as you are getting some nice dofollow backlinks, and you are doing everything right, you will benefit from them
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