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Make waves in your niche in order to take over
Making waves within your niche and industry is what you need to be doing if you want to be successful. Getting traffic from the search engines and getting referrals from previous and current clients are great and all, but those aren't the only ways to get the traffic and money flowing in a positive way. If you can stand out from the crowd by speaking up, if you can start a controversy and be on the good side of it, if you have success stories you can share, or if you want to fake it until you make it... you have some things you can do to make waves and get noticed.
Getting noticed online is a great thing when it comes to branding, building traffic sources, increasing your authority, increasing your backlinks and overall increasing your sales and sign-ups. No one is successful, usually, by sitting in the shadows and writing code all day long. Hell, Mark Zuckerberg had a massive controversy which helped push Facebook into the stratosphere of success. Yeah, he had to pay off those twins and his founding partners, but that's a drop in the bucket when it comes to how much he is making each year.
In this discussion, I'll be covering some of the main ways you can make waves online, and increase everything across the board from your traffic to your backlinks, and those ways are:
Speak up and stand out from the crowd
People don't find the companies who are silent. Speak up and be found in the sea of competition that you're swimming in. It's nice to be at the top of the search engines and get some sales, but a lot of people will look you up online before they decide to make a purchase or sign up with you.
If you're talking on website, forums, and blogs while promoting and branding your business, you will notice those pages are going to start ranking within the search engine results pages and sending you traffic daily.
The companies who aren't speaking up, and would rather wait for the clients to come to them, are the ones that will likely be looking for a new profession later on down the road. This is because the consumer will only look for a little bit in order to find the person, freelancer, or company to do the work for them. If you're one of the people, or companies, that are speaking up in the community, you'll likely be the one people find more often
Start some controversy
There are so many people avoiding controversy out there, that it makes everything seem like it's all sunshine and rainbows within your community lol. Stand up and call out what you see as a negative, and it will likely start a controversy with someone. People will come in to watch your controversy, they will share your controversy, and you will likely profit from it if you're the one within the controversy who is right and acting professionally
Yes, you can start a controversy and still be professional. You need to make it seem like you're protecting others in order to always come out on top. You can't just call people stupid and be childish when arguing, you need to back up your arguments with facts in order for people to see you in the right light even though you're arguing with someone or a company
Share your successes in order to be found
Success stories usually work well at creating some waves within your industry. If none of your competition is getting ranked in the INC. 500 or 1,000 and you are, POST IT! Post all of your rewards and achievements on your website, as well as all the forums and blogs that you frequently post on. The moderators on the 3rd party websites will likely accept your post as long as you thank them within the content saying something like "We've been a member here for a while, and we feel that this community is one of the reasons we have succeeded in so many ways! Thank you very much!" Doing this will give credit to the blog, website, or forum and they will more than likely accept your post because it looks great on their pages lol.
If you're making waves like this, it's good for your branding as well as search engine optimization because you'll usually be gaining backlinks at the same time as you're making your waves online
Fake it until you make it
If you aren't doing anything great because you just started off, just fake it! You won't be able to boast claims that you're making $5,000,000 a year if you don't have any authority online or you have a digital paper trail of only 30 days lol. What you can do is boast about how successful your ROI is and you're tripling your traffic and sales, which will make people start to listen.
This is one of the sad ways to make waves, but it does work. People have been doing it for years because it's difficult to discredit claims online, so you might as well jump on the fake train if you want to run your business like this.
I personally avoid doing anything like this because I don't want to think I'm taking advantage of anyone who thinks I'm making 500k a month and getting them to sign up with me because I can do the same thing for them.
If you're making waves, make sure you stand out on top after everything settles. If you start up a controversy with someone, make sure you're a professional when doing it and back everything up with facts, not accusations and opinions. If you're faking it until you make it, be sure you don't fly too close to the sun, and burn up before you start seeing anything successful.
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