60 percent of all links published on Twitter never receive ONE click. Similar stats may be true for other social networks although Twitter has the biggest problem.
So what is the reason behind this? Why doesn't more than half of the content posted on Twitter get one single visit?
Well, there are actually multiple reasons for this on which we will elaborate later, but first of all, we should get one thing out of the way:
There are people out there, especially people that work in the digital industry and anything related to marketing that share stuff on social media without actually reading the articles themselves or even clicking on the link!
So if you get shares and likes but the actual engagement doesn't really add up, this is the reason!
So what type of content turns people off in such a way that they simply ignore it altogether or decide to share it without actually reading it?
Here the main reasons why your content doesn't attract the traffic you were hoping for:
1. Boring. It's simply boring. You need to learn to accept the fact that your content might be boring and that people don't necessarily find interesting whatever you decide on writing.
You need to figure out your reader's persona and put yourself in their shoes. Do they have the time to read some useless article they acquire no knowledge from? Are they even interested in the topics you are writing about? Analyze before you start writing.
2. You write about you a lot, or you tend to make everything about you. Nobody cares, seriously, unless you already achieved some guru status, in which case you don't need these tips, I suggest you stop making everything about you. Include personal opinions and statements, but don't always talk about yourself, everyone hates that.
3. You write for search engines and not for people. Ok, SEO is important, we all know that. But when you start creating content specially written robots you are in the wrong, big time!
There is no excuse for doing this anymore in 2017. Writing for search engines and crawl robots is long dead and buried. Search Engines are very smart nowadays, start writing for people and you will get better ranks!
4. You write slappy content. Inaccurate and incomplete articles aren't appreciated by anybody, not even search engines and crawl robots! So stop creating content if it is low-quality and useless.
5. You don't know what text formatting is. Ok, some maybe know how to write good accurate content. But if you don't know how to correctly format the text so that it becomes more readable you will lose readers in the very next second. Wall of text type content has no place on the internet. Deal with it.
6. You are all over the place! This usually happens when you are talking about too many different subjects in the same piece of content. I'm all for including and talking about a subject in full, being complete regarding important information. But when you start going off track into multiple subjects, you are going to lose the reader.
In the end: Creating good content in 2017 is no easy task.