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Why your content doesn't attract visitors



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Why your content doesn't attract visitors

60 percent of all links published on Twitter never receive ONE click. Similar stats may be true for other social networks although Twitter has the biggest problem.
Why your content doesn
So what is the reason behind this? Why doesn't more than half of the content posted on Twitter get one single visit?

Well, there are actually multiple reasons for this on which we will elaborate later, but first of all, we should get one thing out of the way:

There are people out there, especially people that work in the digital industry and anything related to marketing that share stuff on social media without actually reading the articles themselves or even clicking on the link!

So if you get shares and likes but the actual engagement doesn't really add up, this is the reason!

So what type of content turns people off in such a way that they simply ignore it altogether or decide to share it without actually reading it?

Here the main reasons why your content doesn't attract the traffic you were hoping for:

1. Boring. It's simply boring. You need to learn to accept the fact that your content might be boring and that people don't necessarily find interesting whatever you decide on writing.

You need to figure out your reader's persona and put yourself in their shoes. Do they have the time to read some useless article they acquire no knowledge from? Are they even interested in the topics you are writing about? Analyze before you start writing.

2. You write about you a lot, or you tend to make everything about you. Nobody cares, seriously, unless you already achieved some guru status, in which case you don't need these tips, I suggest you stop making everything about you. Include personal opinions and statements, but don't always talk about yourself, everyone hates that.

3. You write for search engines and not for people. Ok, SEO is important, we all know that. But when you start creating content specially written robots you are in the wrong, big time!

There is no excuse for doing this anymore in 2017. Writing for search engines and crawl robots is long dead and buried. Search Engines are very smart nowadays, start writing for people and you will get better ranks!

4. You write slappy content. Inaccurate and incomplete articles aren't appreciated by anybody, not even search engines and crawl robots! So stop creating content if it is low-quality and useless.

5. You don't know what text formatting is. Ok, some maybe know how to write good accurate content. But if you don't know how to correctly format the text so that it becomes more readable you will lose readers in the very next second. Wall of text type content has no place on the internet. Deal with it.

6. You are all over the place! This usually happens when you are talking about too many different subjects in the same piece of content. I'm all for including and talking about a subject in full, being complete regarding important information. But when you start going off track into multiple subjects, you are going to lose the reader.

In the end: Creating good content in 2017 is no easy task.

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TommyCarey

1: Boring, Simply Boring (lol)
I know exactly what you mean. I've come across plenty of articles, blog posts, and discussions that make me want to leave as soon as I get to the page. I mean, do people plan out what they are typing and after they are done, do they actually read through it to make sure it makes sense at all? Some of the blog posts I come across seem to be so bland that I really wonder what type of personality the author has lol.

2: You Write About You, A Lot
I actually fall into this section I think lol. I usually add an example into some of my discussions whether it be for myself or a client I've been working with. I don't take up the entire discussion and write about myself, I'm not that vein lol, but I think I still might fall into this once in a while Why your content doesn

3: You Write For The Search Engines
Whenever I stumble upon an article directory, I always see this (there I go talking about myself again lol). It seems like everyone is just learning SEO and wanting to get to the very top for every keyword, but they over optimize everything they do. Some of these articles and posts are actually pretty funny, they're so precise when it comes to optimization that I'm sure Google and the other search engines can pick them out of a massive crowd Why your content doesn

4: Slappy Content Generators
This really annoys me, especially when a service provider is trying to sell "High-Quality Content" and they hand out this type of crap to their clients. I understand if they're trying to write up content that is going to be made into a second or third tier backlink, but content like this will never touch my websites lol Why your content doesn

5: You Don't Know What Text Formatting is!
This drives me insane, sort of literally when I come across a long article and it's just a wall of text. It doesn't take long to make a post look pretty by adding just some bold titles, just like my comment! Breaking up the wall of text makes it much easier to read, it's like giving your brain a short break before you head on down the article lol. I've even come across plenty of services here on SEOclerks because I see the service provider complain "Why aren't I making any sales?!?!?!" and the main reason is that it's just a wall of text the person has to read lmao Why your content doesn

6. You Are All Over The Place!
It's extremely difficult to read articles like this and I'm sure the bounce rate on them is through the roof. It's like the writer picked topics out of a hat and decided that it was better to write a paragraph on each topic instead of making each topic their own article lol. Some people are just too lazy to write up a unique article on a single topic and others simply can't do it because they're not used to writing but are trying.



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tiffiecute

This is really funny but true. :=)



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overcast

Razzy that is really a good comment. And I think this comment itself deserves to be another post. You have made some really good points. I only wish to add to it about clickbaits. I thik they are over used. And they don't add much value anymore. So I would say your points and point of clickbait would pretty much sums up this discussion.



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Corzhens

I understand about boring because I have been seeing posts in social media that are nonsense and that keeps me wondering why people have the propensity to share items that have no value except that it is just a trite quotation or a useless meme. I have also seen some websites with such posts that I also wonder why they spend time in writing such articles and blogs that have no information to share.



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Everett

Most of my facebook feed is buzzfeed and other click-bait crap. And i say crap because that is what it is, crap. No one really cares about what happened if someone wore only pink for 7 days, or if someone only ate vegetables for 7 days, i mean ... really? Now the funny part is, a lot of people click the links, i mean, why? A lot of the times the titles are like "We wore pink for 7 days, and you will never believe what happened next!", or "Vegans eat only meat for a week, you won't believe the results!". The titles such as those that i mentioned bore and annoy me to no end. I hate click-bait titles and i personally never click on them, and here are the reasons:

1. The click-bait titles are only there to get you to click. Once you are off your social media, you are on their website, and this website is earning from you via advertisements. I do not want to give these people and/or companies my view that may turn into adsense profits.

2. The content is basically saying, we ran out of ideas, but click here to see what happens next, you won't believe it. Actually, i really don't care to believe anything.. lol

3. Advertisements galore. Holy moly, do i really have to click through different pages of an article to really see the full article? I know what you're trying to do.. trying to make me accidentally click on an advertisement by placing the ads sooo close to the next page button.. shame on you.

Yeah, some annoyances, and this is usually my experience on social media when clicking links so i really don't click anything...



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vinaya

I market my content on various social media platforms, however, I use twitter and facebook more. People will find about the content, whether it is good or bad, only when they click the link, however, many people do not choose to click
the link. In my experience, your content does not attract visitors because...
you are sharing the same thing again and again
you are not writing a good teaser, you just share the link
you are not using proper hashtags
you are not using visual media
your title is not interesting



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peachpurple

thanks for your tips. My recipe site does not bring much traffic. I don't write anything about myself, just the recipe alone, is that boring?



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wiseagent

Particularly speaking, I think when you run away from the subject by talking more about yourself than about the subject you have to prioritize... Things get really annoying.

I mean... You can say one thing or another about yourself, but don't keep touching the same key all the time, haha.



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tiffiecute

Writing senseless, unorganized, and just trying to get selfish attention is an unfortunate write-up that will go to the garbage bin. People are not stupid to kill their time to waste. To be a good writer, you need to be a giver. Readers would prey their eyes on an article they can get something out of, something that will benefit them.



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augusta

This is straight to the point, Personally, I don't have the patience for boring long articles, I don't know why bloggers will be putting up so long articles.Let an article be apt and straight to the point.It will keep a reader captive and of course because it short a reader will decide to finish it.Editing and formatting an article is also very important it makes one's post looks neat and well presentable.Thanks for sharing this.



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potentialwriter

As far as building SEO is concerned, content is king, but not the way some people are going about it. Google has an algorithm for detecting plagiarized articles on websites and blogs submitted on a daily basis. Most articles are spun using the article rewriting tools. What most people don't know is that contents spun using those tools contain some elements which Google calls spamming elements.

Another issue which may prevent your website from attracting potential visitors is the length and quality of your website content. For search engine optimization purpose, your articles must not be less than 700 words in length and there must be no grammatical mistakes or errors whatsoever.



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JoeMilford

I was pretty taken aback by that 60% statistic, and I am sure I fall into that part of the pie graph, unfortunately. I have a regular audience, but I am always trying to grow it, and I think I may have plateaued. My content is not boring, probably because I DO NOT write about myself, but it might be definitely specialized or TOO genre-based. Either way, all of these points are good ones, and they set up good models to follow in general with our online content. The key is to be consistent, I think, with posting, and I can be guilty of NOT doing that as much as I should.



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Pixie06

Your content must be interesting so that it engages the reader. Sometimes the title attracts me to actually go on a blog but then I am disappointed after reading the content. If someone cannot write good articles for their blogs it is better for them to hire a writer. You must write about topics which you are sure will please readers. My friend had a blog where she was sharing about her life and travel experiences and she couldn't drive much traffic to her blog. So I am convinced that there is a high probability of personal blogs failing.



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DarthHazard

I agree completely. There is no point having content that is not at all interesting to your blog readers. No one wants to read an article that has nothing to do with the blog or is completely boring. Can you blame them? If you want to attract visitors to your blog then you need to have good content that is interesting and is good enough for your visitors to return to your blog to read more of your articles and posts.



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Everett

In such cases, a contract employee could become a full-time employee. I wish for these certain instances, because you could possibly prove yourself more to the company, and allow for them to know that you really do mean business. I know some people that worked with contracts, but were later signed onto the company because their skill set, and persistence for the company was extremely valuable to them. However, I do not really get lucky most of the time, so the contract will end and I would be out of a job. Sucks, but I guess it is experience for you, so you can add that to your resume.



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kgord

I think also that if you do not have a lot of twitter followers you are not likely to get clicks, even if you do have good content. It may seem obvious, but I think taking the time to develop new followers and those that are likely to look at your blog and engage with you as well.



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wiseagent

I think a relatively large number of followers can help things flow, but if there is no quality content... The numbers are no use at all.

Particularly speaking, I prefer just a few followers and good content because the advertising comes organically / mouth to mouth. Why your content doesn



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Everett

This is very true. This is also why a lot of people do those twitter followers applications. To try and get clicks to their website, or to try and sell something. However, a downfall of this would be illegitimate followers as people create new accounts to follow people then eventually unfollow and start over. This can be a real pain, because it is almost like a time waste of sorts. You spend so long building up your following only to have them drop off one by one as the days go on. So I tend to believe if people like what you are tweeting about they will follow you, regardless if you are part of the followers exchanges.



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kgord

Yes, they may click on your links out of curiousity or because you seem like you have something to say, but to keep their interest I think you have to make sure you have legitimate appealing content, and are not just "making noise" so to speak.



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DarthHazard

Definitely. To be fair, I think this is one of the most obvious points but a lot of people just forget about it. With social media, people will not magically see your posts. You need to build a following and only then will people start to see your content that you post. Once they do, they may decide to share it which will help you spread your content as well.



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kgord

Yes, with a small amount of followers, unless they are "true believers" or people who really care about what you have to say, you may end up with no one seeing your post. I think it pays to try to develop your followers to have more content viewers.



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wiseagent

There is no doubt that the tips are great but I think it all starts by choosing the subject you decide to write and especially by the way you are going to write about it. I think that from there, things begin to unfold in a clearer way making you realize the possible flaws and possible hits in your writing.



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TimothyAlex

I would say #3 - writing for search engines and not for people - is probably the biggest error. Even if you can achieve a high rank and click to the site, low-value content has a high bounce rate. How does that help a website?



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DarthHazard

Like you said, low quality content will always be a huge turn-off. No one wants to read articles that either hasn't been completed or are just not good enough. You need to make sure that your content is interesting enough for people to read and that it has good grammar and spelling. Becuase if your post is not interesting or has too many grammatical/spelling mistakes then people will just close your website and not visit again.



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Everett

There are a ton of blogs that have low quality content. Most of these blogs are using a free sub domain such as blogspot, wordpress or even tumblr. However, I hate to mention tumblr because a lot of content there is high quality, however I have seen so much spam throughout the years it is not even funny.

I tend to not even pay attention to blogs that use a free domain, or a free sub domain because I automatically believe that the content is either stolen, low quality, or just existing to gain some sort of money from the traffic.



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keen2write

I see a lot of people using "Article Re-writers" which really makes their content look like a robot just started playing scrabble or more like a game of Boggle. I did use to struggle writing content but am learning new tips and different way's about doing things all the time. Sometimes I will use a service on here an article writer for my site but this doesn't mean I can't write lol.

I do plan ahead and push out my content but also I have more than one site and different niches. So I do tend to use someone on here but I stick to the same person as I know and trust them and there work is very unique.



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DenisP

All really good points, but some are better than others and they don't necessarily apply to everyone.

Take the second point, for example. Yes, most people don't want to hear about the average person and how their day has been. However, some people have established entire businesses simply talking about themselves and what they're doing. A fine example of this are many YouTube vloggers and IRL live streamers. They contribute literally nothing of value to anyone besides just recording what they're always doing, and yet they gather thousands, if not millions of viewers.

Instagram models as well. All you have to do is look good, and people will like and retweet a post about how you just went to the bathroom. You don't need guru status for people to care, but there are certain conditions.



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potentialwriter

Your content will never attract visitors if you don't know what it takes to write a search engine optimized content. The worst idea some people use nowadays is article spinning. Google and other search engines detect some spamming elements in your spun content and, thus, will never index your posts and pages. Your spun contents will be very boring to search engines and will never attract visitors.



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TimothyAlex

People are always looking for shortcuts. But, anyone who has been following the changes to search algorithms knows that low-value content and spun articles just don't cut it.



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jaymish2

I absolutely agree. Most content written online is not engaging enough. Personally, when I see an article, the first thing I look at is the length.If the article looks too long, I won't read it. I then read the first few lines, if it's not engaging enough, I just don't waste my time. Many people forget that internet writing is different from normal writing. You need to write your speaking to someone. This is a whole new skill set.

In my opinion, your article doesn't even have to be informative or well written. It just needs to be funny!



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Krisleen

The things you have mentioned are all true. First, about being boring, I can say that the worst combination for this is the combination of boring contents and boring aesthetics. Nothing can be more boring than a dull-looking site combined with a not so entertaining write up that people can't relate with. Even I don't bother to finish reading such thing. I also like to add points about the text formatting and being organized. It's all about being readable. I want to point out the idea of making the contents readable not only with text formatting but by also organizing the topic into a sequence of logical paragraphs. Some writers forget about the basics of organizing ideas into paragraphs. The article looks too long and it puts strain on the reader's eyes. Also, breaking it down into a logical sequence of paragraphs can give focus on the real topic which helps avoid talking about too many subjects in one content. It makes more sense while it catches the interest of the readers.



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Rumu

Am feeling really dumb right now after seeing Razzy's document like comment. I don't think am going to be spelling out more words on this thread as Razzy has said it all.

Thanks for the post and information enlightening us on your thoughts about why social media post gets neglected more than %50 of the time.



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Corzhens

I have to agree on point #3 that you may fail to attract visitors when you write for search engines. That’s why I don’t dwell on articles about SEO so much because I don’t want to be influenced. What I want is for me to be used to the idea that I should write for my readers so I should know and be updated on the likes and dislikes of my readers, what interests them, what makes them move, so to speak. But I understand that writing for search engines has its rewards too.



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