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4 ways to incorporate email marketing into blogging
When you're blogging, you're posting information that was previously researched or something you already have a vast knowledge on. Usually these posts will be enticing to your audience since they have similar interests to what your blog is all about. Now, email marketing is a way to get the word out to your subscribers which helps with branding and engagement. Both blogging and email marketing should be combined as a sort of 1 - 2 punch marketing plan, because they compliment each other very well. Many big bloggers have learned the secrets of combining blogging and email marketing, and they've even opened up about it many times, have you caught on yet?
Blogging will help increase your rankings and help you bring in people from the search engines, while email marketing helps get your current readers engaged a bit more. Getting people on your website through blogging, getting them to sign up to your newsletter and then selling them in your email marketing campaign is what you should be doing to push your sales sky high.
Even though email marketing and blogging are two different methods to get your information out, they work the same way since they are used to get people on your website or blog to make a sale. Both methods of content distribution are great for branding and promotion, so they should almost always work in tandem with each other. Both of these things, blogging and emailing, compliment each other very well since you can promote your newsletter through your blog posts and you can promote your blog posts through your email marketing campaign. One thing to remember before you start, everyone is on their phone in today's world, so make sure everything you do is mobile friendly
Now that you're caught up a little on how blogging and email marketing compliment each other, lets dive in a little deeper
1) Your blog posts are like pieces of candy
One of the best ways to get your newsletter subscribers to click through to your website is to add links from your blog posts to your emails. This will be like you're adding little pieces of candy to your newsletters and people can cherry pick what they want to read. You can set up some third party services like MailChimp and Aweber to help you automate everything, but if you can't afford those just yet, you can easily do everything manually
Sending out weekly, bi-weekly or even a monthly newsletter with all of your top blog posts is a great way to get people to engage with your blog. You can cherry pick your blog posts by which ones are getting the most traffic, shares and comments. When you have a few picked out, simply add them to your email and send them out. You won't have to do much research on if these blog posts are going to perform well because your current visitors already did the split testing for you
2) Share your guest blogging post with your readers
A lot of people don't do this because they feel that they are just giving away their own traffic. In reality, this is completely false because the person reading your email won't unsubscribe from you after they read another blog post on a different website. The blog post you're sending them to was written by you, which gives you a little boost of authority in the readers eye. They will think "Hey, I subscribe to this guys blog and he's sharing information on this website too! How Cool!" and they will return to your blog right after they're done reading the guest post you made, usually.
3) Free content updates
If you have a page on your website or blog that offers free information, services or software you can always use it to bring in massive amounts of traffic. You will usually get a decent amount of traffic from the search engines because people love free stuff, but your subscribers list will love getting updates when you add more free stuff to your website for them to use for their own benefits.
People tend to share this type of information with their friends, family members, colleagues and even random people around the internet since it's free and useful This will only increase your subscribers list and in turn snowball in a positive way
4) Use Social Media for almost everything
Social media platforms are only getting bigger each day, which means they are getting more advanced by adding advertising analytics and tweaking them for your benefit. Since there are massive amounts of people on social media platforms, it's a no brainer that you should be on them as well in order to pull in more readers and subscribers.
Posting on Facebook alone won't usually get you a ton of subscribers that you can eventually put into your email marketing campaigns. You will have to boost your posts or set up an ad campaign in order to get people to either your blogs Facebook page or by sending them directly to your blog posts.
There are many more ways to help tweak your blogging and email marketing campaign, I just touched base on the main ones that the bigger companies are using in order to keep their readers coming back in. Getting your readers to come back to your blog through an email isn't a difficult thing to do, you just need to know what to show them in order to get the engagement you desire. By adding your more popular blog titles along with a snippet of text from the body of each will usually entice them enough to click through and read what is on your website
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