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Google is always grading you, then ranking you
Google is ranking you based on some very specific factors, how are you standing out from the crowd? Did you know that there are at least a billion websites in the world today? That means if every website has an average of 10 pages, there are at least 10,000,000,000 web-pages that are competing for the top of Googles rankings. Now, this estimate is far off because I've never had a website under 75 pages, but 10billion is a nice number to work with so that's what I'll be sticking with
There is a massive amount of information out there that you have to compete with. Sure, not all of it is going after the same keywords as you, but there is enough competition for every keyword that there needs to be a sort of grading system implemented by Google so their users get the highest quality content in front of them for each and every search done.
Unlike what some people are saying, search engines are extremely smart and will know about your blog or website shortly after you go live. This is due to their search algorithms and spiders, or bots, that will go out and explore the internet for new websites and pages to add to the search index. Once you're added, it's pretty tough to get removed, unless you do something really bad and get your entire domain penalized and then de-indexed.
When it comes to Google grading your website, there are a few things you can do to stay in their good graces and get a better score than your competition.
- Your Content Length: It's been tested plenty of times, and the results always show that blogs and websites wil pages of content over 1,000 words will almost always rank better than a competitor with 100 to 300 words of content. This is because you can obviously get more information within the 1,000 words than you can 100 to 300. Google wants their users to have the best experience possible, so having more content is always better than a little snippet of info.
- Content Spelling and Grammar: Your spelling and grammar should be top notch if you want Google to see you as an authority. If you're using a ton of slang, spelling words wrong or butchering your grammar, you can expect your rankings to be tanked until you fix the problem.
- Your Traffic: The amount of traffic you get isn't a direct reason as to why you get a better grade. Your traffic will always help by increasing your shares and comments, which do help you out.
- Your Shares: Your visitors will share your website or blog, resulting in Google noticing you're becoming a power to be rewarded. More shares means people are liking your website, and Google will love this.
- Your Blog Comments: Comments on your website or blog will help increase the word count on your pages, increasing the chances of ranking in the top spot for your desired keywords. Google will see people engaging with your website and boost your rankings because others are having conversations with each other on your pages
Google will also take into account the optimization of your pages. This is actually kind of funny because if they think you're optimizing for them, they will knock your rankings, but if they think you're optimizing for your readers they will boost your rankings exponentially lol.
What you will need tooptimize
- Your Titles: When you're optimizing your titles, you will want to get your keyword right at the bginning for the best affect. It's not a huge deal if your keyword is in the middle of the title, just try to avoid having it right at the end.
- Your Descriptions: Optimizing your descriptions is a little easier than your titles because you can fit more characters into it. You will be able to put 1 or 2 keywords into your descriptions where as your titles should only have 1.
- Your Header Tags: Your header tags let Google know what part of the page is about what. It's like having sticky notes on your pages for Google to reference as they are reading down the page.
- Your Alt Tags: Alt tags need to be optimized to help Google reconginze images better. The more optimization you do for your users (google) the better your rankings tend to be lol.
- Your Content: When writing your content, try not to go over 4% keyword density. I try to stay around 2% or 3% just in case Google decides to change their mind on how many keywords per 100 words there can be for top rankings, but this is up to you.
What you'll essentially be doing is giving away free content that people actually want to read. It has to be factual and unique at the same time, you can copy and paste false information to your website and expect top rankings for all of your keywords. Google is much smarter than you think, and if you're caught doing this, you will notice a nice little slap. You need to have your content written in a way that it will increase engagement from your users. If you just post any sort of garbage writing, you can expect Google to hate your website and not move you to the top of the results pages anytime soon.
Treat your website or blog like it was your house. You want it to be nice and clean for your friends and family who are coming over to watch a sporting event, or whatever else is on TV lol. If your friends and family come in and say "Your house smells great!" or "I love your living room" that's the same as visitors coming in and commenting on your posts or sharing your content
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