So as we all know, earlier this year the popular video sharing website YouTube had gone through what is now being dubbed as the "Ad-pocalypse." For those out of the loop, the "Ad-pocalypse" was an event where multiple big name companies such as Coca-Cola, Verizon, McDonald's, Volkswagen and dozens of others pulled their advertisements off of YouTube, resulting in Google losing millions of dollars and content creators experiencing a massive drop in revenue. This all occurred as a result of massive controversy involving the platform, consisting of allegations that content creators were profiting off of these advertisers by featuring their ads on potentially anti-semitic, radical, or other extreme, unsavory content.
After Google's promises of changing and regulating the platform to prevent such content from being profitable on YouTube, advertisers have been hesitantly returning and content creators have reported increases in revenue. However, anyone who has frequented the website since its inception can notice that there is still a stark contrast in advertisement. Channels that once had full-blown video advertisements now feature one or two mere in-video texts ads, and rarely do you see any big name video advertisements as you would during YouTube's heyday.
Do you think that YouTube is going to jump back from this controversy and the resulting effects? Or is it possible that this will leave a permanent mark on the site and could signify the downfall of content creation on YouTube?