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Start with low target goals instead of end game goals to be more successful
When you're starting a business for the first time you usually have an end game goal in mind such as "Make $1,000,000 a year". This is an amazing goal, but it's unrealistic if you think about it. Not many companies make enough money to live off of within their first year, let alone a million dollars lol. You'll need to set more realistic goals and see them as stepping stones towards your success.
By setting realistic goals, or low target goals, you can monitor how everything is going much easier. A goal such as "Get your first client" or "Get 100 real comments on a blog post or social media post" are good starter goals because you can achieve them quicker than bigger goals of making millions each year. People all over the world will set low target goals in order to feel more successful in the beginning. Achieving a bunch of these smaller goals, while also targeting your bigger goals, will make you feel more successful since you're achieving something early on.
In this discussion I'll go over some things you should target, why you should target them and what not to target in the beginning.
Goals you should target in the beginning should be seen as your low target goals or "starter goals" because they will be able to be achieved in a short amount of time with little effort. Here are a few good examples of what I'm talking about:
- Domain Purchase: Just purchasing your domain can be a starter goal since it's one step closer to getting your website up and running.
- Finished Website Design: This is usually a goal for most people because they can capture a load of sales through website traffic. Having this as one of your low target goals is usually necessary since all of your competition will be online already.
- Obtain your first client or sale: Setting this goal will show you that your marketing efforts are actually working and you're on the right path. Without setting sales goals, you don't really have an end game goal set. People measure success based on how much money a website or company is making, so set up your sales goals but be realistic with them. Scale them up: 1, 5, 10, 25, 50 to 100. These can be daily sales goals or if you sell higher ticket items they can be monthly or yearly goals.
Some goals should be avoided in the beginning because they might just be unrealistic. It would be nice to make billions of dollars from a simple business plan, but it's not likely to happen even if you sell your company in the end and get top dollar for it. Here are some examples of what types of goals to avoid in the beginning.
- Make $XX,XXX,XXX Per Year: This is a great goal to have, if you are already up and running and are making a million a year. This goal is pretty unrealistic to start ups and most companies because of the high profits you would need. You would be better of targeting $50,000 a year in the beginning and scaling up from there after you achieve it.
- Have 100 sales a day: Again, this is an awesome goal, but unless you're capturing a lot of your traffic right off the start I wouldn't expect to get this many sales right away. You will need to build up a social media presence and increase your authority within the niche so that you have multiple traffic streams that are preaching about you as the best place for information or products. I would start with a low goal of 1 sale a day and after 2 weeks of achieving this I would increase it to 5 a day and then maybe 10 a day. Work your way up to 100 sales a day and you'll be much happier in the end because you're already hitting your other goals on your road to success I'm actually launching a new eCommerce website and my goals are 1 sale per day, 5 per day, 10 per day, 20 per day, 35 per day, 50 per day, 75 per day and then 100 per day. It will be a while before I can get to 100 per day, if I do at all, but it will feel amazing when I do get there since I already have a sense of achievement from the other goals that were already achieved
It's really up to you and how you want to set your goals. You can do it simple like how I explained, and you will have many more achievements, but not everyone listens to a stranger posting online and will go ahead and do what they want lol. Just be sure to set up your goals and do your best to hit them so you can have that sense of achievement. Without a sense of achievement you will notice that you're drifting away from the company or website. You'll feel that you're drifting away because it will seem like nothing is working well, even though you're doing an amazing job
Set up small goals and also big ones, but don't get unrealistic with them so that you can get some wins under your belt while attacking your bigger goals
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