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6 SEO practices that are actually hurting your overall campaign and website



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6 SEO practices that are actually hurting your overall campaign and website

When it comes to proper SEO practices, there are plenty of things you can do in order to increase your rankings.  But there are some things that you should try to avoid at all costs if you're not wanting to hurt your websites rankings within the search engines.  In this discussion I will be covering 6 of these SEO practices that are actually hurting your overall campaign and website.

Now these practices aren't anything black hat like link cloaking and hidden text.  These are things that you might not even think could harm your website, but will if you do them enough.  I'm sure you've heard it all and this post may be something that might not teach you anything, but it will help someone, I'm sure of it 6 SEO practices that are actually hurting your overall campaign and website

Plenty of you reading this know what a backlink is and how to place one, but many might not know how to do it the right way, and that's what can harm your website.  You can hire people to do the work for you, but if they know just as much as you do, your website is doomed.

It's imperative that you read up on proper link building methods and how they can help, or harm, your website within the rankings of Google, especially now with all the major updates they've done.

Here are 6 SEO practices that can actually harm your website, and how you can fix them:


1. Aiming backlinks at you homepage
Now don't get me wrong, I place links and aim them at my homepage all the time, but I do it strategically.  If you haven't done any backlinking in the past, I would avoid the homepage at all costs for the first couple months. 

One thing people do is they try to rank their homepages for their main keywords, which shouldn't be done.  You should use your homepage to rank your domain and business name, not your main keyword.  You can use your sub pages to rank for any keyword you want, so use them.

Build up your sub pages and use optimized content on them.  You will also need to optimized your pages for better SEO as well, but that's not too difficult.  After you do this, you can then aim backlinks at the pages and hope to rank for your keywords.


2. Too Many Anchors
When it comes to building backlinks, you will need to place anchors which are your keywords within your hyperlink so that the search engines know what the link is about.  What people usually do is build 100,000 links in a month and target just 1 keyword.  This is one of the dumbest things I've seen in a long time and it should never be done.  How often do think Google sees legitimate websites getting 100,000 backlinks with the same anchor each month?  A lot actually, but it's because people don't know what they're doing lol 6 SEO practices that are actually hurting your overall campaign and website

What you'll want to do is vary your anchor text by adding your URL as an anchor, various keywords aimed at specific pages as well as your domain name and the words "About Us" and "More Info" all linked back to your pages.  Varying your anchors will help much more than getting all the same anchors in your links 6 SEO practices that are actually hurting your overall campaign and website


3. Get NoFollow Links
People usually target DoFollow links because they help with increasing the rankings for specific search terms.  It's a great idea if that's all that mattered, but it doesn't.  You'll need to splash in some NoFollow links as well to make everything look more natural.

No website will get only DoFollow links aimed at it's pages, there are always NoFollow links in the mix.  So don't worry if there are NoFollow links aimed at your website, they actually help in the long run 6 SEO practices that are actually hurting your overall campaign and website


4. Not Enough Content
You will always need content on your website, there's no getting around it.  If you put up an amazing website but have no content, your competitors crumby looking design will always outrank you no matter what you do.

Content is king, and it has been that way for a very long time.  With Googles algorithm change prioritizing high quality content, you will need it more than ever in order to rank higher for your keywords.

You can write up the content yourself or hire someone like me to write it for you 6 SEO practices that are actually hurting your overall campaign and website


5. Blogger Outreach Done Wrong
We all know what guest posts are and most of us know that getting them on high authority websites is like a golden ticket to the top of the rankings for your keywords.  There are a lot of top blogs out there for any specific niche you're in which will gladly let you put your content on their pages for free, and some for a small fee.  But in reality, most guest posting inquiries never get answered.

They don't get answered for tow main reasons:

  1. Your pitch is an obvious template that you wrote up once and is worded in a way so that you can send it out to any blog and it will "work" as an inquiry.  You will need to write a unique pitch for each blog you're trying to contact because they will see this as dedication and you will get a higher response rate.
  2. Your writing just isn't that good.  People will assess you based on your pitch, and if the pitch isn't good, you won't get a response.  You could take some writing classes or just read some books on how to write properly and you will get a better response rate from your pitches.

Take some time on your pitches and you will notice that you get a bigger, and more positive, response from the people you're contacting.


6. No Structural Linking Plan
One of the main mistakes people do is to not have a structural link plan when that start link building.  Almost all SEO's and marketers have done this one in the past, myself included, but it's when we started out and have since learned from our mistakes.  People commonly think that if you put up a fancy website with some good content that people will gravitate towards it, which is false.  You need to have some backlinks and proper on page optimization in order to rank high for your keywords, but you need a plan even before that.

If you are doing this all yourself, you need to sit down and draw up a game plan on how you want your link profile to look.  You will need a good link diversity and also have all sorts of high authority and low authority links mixed together.  Mix in your NoFollows and DoFollows with varied anchor texts and get to work. 

If this isn't something that you would want to do yourself, simply outsource it to a company like my own and get it done right the first time lol 6 SEO practices that are actually hurting your overall campaign and website



In Conclusion:
There are many ways to screw up your own SEO, but the ones I went over are the less known ones because people usually don't talk about them much.  They're obvious to most people, we just don't think about them when we're working on our backlink campaigns, but we should. 



Remember to follow me 6 SEO practices that are actually hurting your overall campaign and website
https://www.seoclerks.com/user/Razzy


Thanks!

Razzy

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vinaya

I do SEO for my websites, sadly, I seem to be doing some of these things. For example, I aim backlinks on my home page. I have done guest posts and build backlinks on high authority website, I don't know whether this has worked for me or not.
Thankfully, I have also avoided doing some of the points mentioned above For instance, I never use too many anchor texts and I have a good number of contents on my webiste. One of my website has over 200 articles. I think this is a good number of contents.




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Corzhens

You are lucky to have a site that you can use for testing your skills in SEO work. I am planning to offer my service for free just to test if I would make a difference in the traffic. But I’m afraid that the site owner would say I have damaged the health of his site with the bad backlinks that I had created. Maybe it is best to have my own site for testing if my skills in SEO will be beneficial or not.




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vinaya

If you want to test your skills but do not want to invest in a website, try with free domain and free hosting. Get a free domain from freemon and hosting from 000webhost. Build contents and start practicing your skills. It you succeed, you can start working on your own site or offer your service to clients.




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JoeMilford

I must admit that I am guilty of some of these things. I do not use backlinks at all yet. I am guilty, however, of not providing enough content on a regular basis. I am confident in my writing, and that is what I get the most positive feedback about, but I need to be more consistent as to how much i post and as to how often I post my content. Also, I found it quite interesting what you had to say about blogger outreach and guest content providers. I agree that this strategy is not always the golden ticket. As always, great post here from you with practical and useful advice.




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vinaya

You might be exceptionally well with writing, however, if you do not implement SEO strategies and do digital marketing, you will never succeed online. You should be writing regularly and building contents on your website. generally speaking, visitors come to your website to check contents, contents generate revenue because you have ads and products within the content. Reaching out other bloggers, exchanging comments and posts, even links can help you gain a traction.




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Authord

This is one of the things site owners overlook, their mobile users. which is a very bad SEO practice.
It is amazing how many sites are still not mobile responsive. Back in April 2015 , Google Search expanded its use of mobile-friendliness as a ranking
signal. This change had a significant impact in Google Search results
for any websites that are not responsive or mobile user friendly site.
Here are some pointers to avoid when working on your mobile friendly site design.




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cmoneyspinner

1. Aiming backlinks at you homepage
DON'T try to rank my homepages for my main keywords; use the homepage to rank your domain and business name. You can use your sub pages to rank for any keyword you want.

Oh! (O.o) That's why my son said I needed to make better use of my pages.


2. Too Many Anchors
Excellent tip! I accidentally learned about “anchor text” when I joined an online writing community. It was one of their rules about linking. I figured they wouldn't have had the writing rule if it weren't important for the site's SEO.


3. Get NoFollow Links
I know people also talk about DoFollow links. But because I'm still an amateur, I try to avoid them by leaning in the other direction and using NoFollow links. In fact, it seems like at some of the publishing platforms I use, they automatically make the links NoFollow.


  • So? Is there sort of a rule that "When in doubt, use NoFollow?"


4. Not Enough Content
LOL. This guideline has been drummed into my head.

Content is king. Distribution is queen. OK! I get it! 6 SEO practices that are actually hurting your overall campaign and website


5. Blogger Outreach Done Wrong
I invite people to do guest posts on my blogs. But I never offer to do guest posts. I'm terrified! It's one thing if I ruin my own reputation. It's another thing if I publish at another site and adversely impact their reputation.

That being said:

  • If anybody wants to do a guest blog, contact me and I'll show you my blogs? If you think your content would look be appropriate at my blog, let's work together.


6. No Structural Linking Plan
“People commonly think that if you put up a fancy website with some good content that people will gravitate towards it, which is false.” True. But it's such a nice fantasy. 6 SEO practices that are actually hurting your overall campaign and website

  • There are free tools that can help me with this process. Right?




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vinaya

You seem to have analyzed your efforts thoroughly. There are a lot of SEO strategies to implement on a website and in my observation, one of the less cared strategies is content formatting. People write exceptionally well, yet do not format the content properly, which is a great turn off for readers. The content should always be divided in sections along with keyword rich sub titles. You should also use header tags like H1 and H2. This will not only create a beautiful formatting but also help search engines to trace the keywords on your contents.




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cmoneyspinner

You are right. Formatting is important. I remember when I first started using the WordPress blogging platform I used to get tips about improving the presentation of my blog post. At the time I didn't know what H1, H2, meant. (O.o) I was just learning about HTML code. But now that I've had a lot more blogging practice I know now how important formatting is.




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vinaya

I learned abaout formatting when I started publishing on hubpages. On hubpages you could have different kind of capsules and it was recommended that you break your article into sections and ad the sections in the text capsules give a sub title. This created a clean and easy to read formatting. having sections on your article also gives you a leverage to add secondary keywords on your article.




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cmoneyspinner

HUBPages turned out to be a jewel in disguise. I too appreciated the HP assessment tool.




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Corzhens

Again, there is the mention of content that when your website has no enough content, it will suffer with the SEO capability. I have come across so many SEO capability discussion that content is always there. Unique, relevant, substantial and probably longer content is desired because it can earn you SEO points. And if you regularly upload fresh contents to your website, that is also a regular increase in the SEO ranking.




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vinaya

Your website needs content. Search engines will list your website based on the content you have published on your website. many people highlight on publishing SEO content, however, most of the forget that the topic of the content must be unique. If there are already too many contents on that topic, it is very unlikely that your content will be indexed by search engines. You should avoid publishing on heavily saturated topic.




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