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10 social media laws you need to abide by
Getting started with social media may seem easy, but there are some things that you need to abide by in order to stay in the good graces of everyone. You will never build a foundation for your website or business if you break one or all of these social media laws that I'll be going over in this discussion lol. Of course these aren't enforced by any of the social media platforms, this is more of a guideline on what you should and shouldn't be doing when it comes to social media.
Now then, let's get started with the 10 social media laws you need to abide by
Law 1: Listening
When it comes to social media and posting content, you need to listen more than you type. This will give you a better understanding of your target market and what their voices are saying in general. If you're listening, you can craft content that will get more engagement because you know what they're looking for
Law 2: Focus
Think of exactly what you want to be seen doing and try not to post about too many broad topics. It's better to be seen a specialist in one field than someone who is just good at many things. Stick to your guns and post only what your business is about in order to get the flow of followers coming in.
Law 3: Quality
Building a quality following is always better than quantity. Sure, you can pay someone $10 to add 1,000 istagram followers to your account, but that doesn't do anything besides inflate your numbers. It's better to have 1,000 followers built over time who are active than 1,000 fake accounts following you. The reasoning is pretty obvious on this one, you will get more engagement with real people.
Law 4: Patience
You won't see success in social media overnight. It's definitely possible to get trending and have a load of people come in overnight, but it's easier to get struck by lightning a second time lol. It's better to build your following over time and not focus on exactly how quick you're building, be patient and you'll be rewarded in the long run
Law 5: Compounding
When it comes to social media, everything is compounding. This means that every post you make, even something from last year, will help build your business to greater heights. You never know what post will rise to the top and bring in a bunch of traffic. You could post something 6 months ago it randomly gets shared by someone and now you're seeing more sales coming in. Imagine if you've been posting high quality content every day, how many times do you think an old post will come back into the light and bring in some traffic?
Let's say you post twice a day and your competitor is only posting once a week. At the end of the year your competitor will have 52 posts which have a chance of bringing in traffic while you have 730 Your social media posts are compounding and that little example proves it Just make sure the content you're posting is good and doesn't look spammy
Law 6: Influence
This is a newer trend when it comes to social media. You'll need to contact influencers in your niche and try to build a business relationship with them. You can work with them in order to get your posts on their own profiles, which will bring in traffic to your own pages or your website.
Eventually you will become an authority yourself and people will begin to follow you simply because of that. Being an authority in your own niche will open up so many doors and have other influencers contacting you
Law 7: Value
If all you're doing is promoting your services or products, people will begin to unfollow you or revisit your website. You want to stay on top of your industries trends and publish content that your followers want to read and share with others.
Law 8: Acknowledgment
If someone was talking to you face to face you wouldn't ignore them, right? So don't ignore anyone on social media when they ask a question or reach out to you. There is someone on the other end of those comments and questions, so reach back out and acknowledge them
Law 9: Accessibility
You need to be available for someone to contact you through your social media profiles. Publishing content on your profiles and then never coming back to engage with anyone who is contacting you, you will only notice that those people will begin to unfollow you and find your competitors.
Law 10: Reciprocity
If you're not sharing other people content, don't expect them to share yours. When someone sees "John Doe shared your post" they will almost always come to your page and see what you're about. They will likely follow you in return because if you like what they posted, it means you have mutual thoughts
Now I'm not telling you to just go out and share whatever you can, I'm telling you to share what you like on other profiles but don't get too crazy about it because you still need to remember that it's your profile
Following these 10 laws will help you when it comes to running the best social media campaigns possible. You will be engaging people, posting quality content, acknowledging followers and so many more things. Your profiles will begin to snowball with followers and eventually you will be the authority within the niche
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