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7 challenges a startup will face when launching a website



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7 challenges a startup will face when launching a website

When it comes to launching a website, most of us here are well informed on what to do so we don't see it as much of a challenge.  A startup on the other hand may not be as tech savvy and see launching a website as a daunting task since they are not familiar with all the workings from buying a domain to get a design up and running and even how hosting works.  Startups face these challenges all the time because unlike us, they start with a product or service and eventually come online while we start online and eventually have a product 7 challenges a startup will face when launching a website 

A startup will always need a website in order to be seen as professional.  Nowadays a website is a sort of business card that allows you to be validated before someone gets in contact with you.  A person can come to you site and see what you're all about, if they like what they read on your pages they might just contact you.  If a startup doesn't have a website, or they're on a free website host like weebly or blogger, they may not be taken seriously and that's not something you would want.

Most of us know what WordPress and Squarespace are, but even to a newbie business owner, those systems can seem daunting and they might be hesitant to work on them.  The main reason for this is that they don't have the knowledge that is needed when setting up a perfect website 7 challenges a startup will face when launching a website


7 challenges a startup will face with their website



1. Staring with the minimum
When you're starting off online and setting a website up, you will want it to have all the bells and whistles on it so you can look much better than your competition.  I'm here to tell you that you can always expand on your website, so start with the basics in the beginning because that's all you need.  Think of your website as never being finished, because that's how it should be.  You will always be adding new pages, products, systems, etc. and each tweak will change your website a little bit giving it a new feel overall 7 challenges a startup will face when launching a website

Focus on your core pages first.  You will want to have your home, about us, blog/news, privacy policy, terms and conditions, category pages, product pages, etc. when you start out because those are your core.  After that you can start expanding by adding loads of content to your blog or more products to your categories.  Start slow and make sure everything is working before you start expanding 7 challenges a startup will face when launching a website


2. Your overall design choice
When it comes to people viewing your website, you will need to think of it as how they're looking at you.  They will judge you based on a first appearance and that's all.  If they don't like you, they will leave and never come back (usually).  You'll need to have your pages designed in a way that encourages your visitors to click through to multiple pages and read everything because they are pulled in so deep that it's hard for them to leave. 

You're options are going to be very limited with free website builders or free WordPress themes you find online.  You won't be seen as unique or cutting edge when using these, I guarantee it.  The only good websites that are designed through the free website builders are by the programmers who made the builder.

You can work with a WordPress theme and customize it to you liking because that will not only save you money but reduce your investment in the design.


3. Your Content
When it comes to the content on your pages, you will need to follow a bunch of rules so that you're always seen in a good light.
 
  1. You'll need to write your content for your users and not for the search engines.  If you're stuffing keywords everywhere in your pages, your users will not know what is going on and will likely leave, as well as Google. 
  2. You will need to optimize your titles and descriptions to show Google what each page is about. 
  3. You will need to monitor your keyword density on each page so that it stays below 3%.  Going above 3% only puts you at risk of obtaining a penalty from Google and your rankings will drop.  No one wants a penalty because they're difficult to bounce back from.


4. SEO
Search engine optimization is definitely needed for every startup.  It's a difficult thing to do so I would recommend outsourcing this task to a credible company so you don't screw anything up.  Usually SEO isn't as expensive as some say it is, I charge a minimum of $550 a month and that's on the lower end.  Sure you can hire a freelancer to do some backlinks for you, but that's not an overall SEO campaign.

Doing SEO the wrong way can be a killing blow to your startups website.  This is because you may not know what you're doing, and if that's the case, you definitely won't know how to lift a penalty.


5. Getting visitors to sign up
Adding what's called a "call to action" on your website sounds a bit odd.  Basically it means you're putting a "Buy Now" button or a newsletter or contact us form in front of them like a fishing lure and waiting for someone to bite. 

A lot of people will have call to actions on their homepages as well as all their content pages.  This only helps bring in people who may not go directly to your product pages.  If they sign up for your newsletter, but don't purchase anything, it's not a loss.  You can now market to them until they unsubscribe from your newsletter 7 challenges a startup will face when launching a website


6. Website Hosting
In the beginning, many startups aren't thinking about how their hosting plan will affect the overall functionality of their websites.  A lot of people will go with GoDaddy or HostGator, which are great for small sites, but they lack a lot of things that smaller companies offer.  If you work with a website hosting company like t35hosting, you can get a dedicated IP address, a crazy high up-time and almost no limitations when it comes to your designs.  The only time I ran into a problem was when I was uploading a theme and it wasn't working because the scripts were stopping my upload because it was taking too long to perform a task.  All I had to do was open a support ticket and they increases my times so that I could upload my theme 7 challenges a startup will face when launching a website  I did the same thing on HostGator and they told me I needed to be on a different hosting plan....


7. Start gaining momentum
After you have your website up and you're ready for traffic, you're going to cross one of the biggest hurdles.  This hurdle is your launch and client acquisition.  Now everyone sees a launch as just letting your website be visible to the public, which is sort of true, but not everything.  You will need to bring people into your site and get them to browse around which will hopefully turn into a sale.  You will need to monitor everyone's activity and see where they're coming in from, what pages their entering through, what pages they were on the longest for, what pages they left through, etc.  All of this data can be intimidating, but you'll learn how to read it over time 7 challenges a startup will face when launching a website

If your bounce rate is extremely high on your homepage it could be one of two reason.
Your homepage isn't user friendly and people don't like it as soon as they get there.
Your traffic sources are sending less than quality visitors to your site.

You'll be able to fix your homepage easily by asking a few friends and family members what they like and don't like, then tweaking it until it works.  With the traffic sources you're kind of at the mercy of them and can't do much.  If you're running a PPC campaign and having a high bounce rate, you will need to tweak the keywords and where/who you're targeting in order to have more quality traffic coming through.





In Conclusion:
Startups deal with these 7 hurdles almost every time and they are easy to work out.  You simply have to take your time and do everything step by step.  You can't launch and have a "Website Coming Soon!" sign on your homepage because you'll just be wasting money lol.  Focus on how your design is and all the content on your pages, and you'll have a solid foundation to build off of for years to come 7 challenges a startup will face when launching a website



Remember to follow me!
https://www.seoclerks.com/user/Razzy


Thanks!

Razzy

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vhinz

This is a very useful information specially for those first timer in creating their own website and wanted to make blogging/writing a serious business. There are really good writers that don't have an online presence because they don't know where to start to get online. I am just getting started into blogging career and one of the challenges that I currently facing is publishing quality contents. That's why I keep on reading blogs of different people to learn and improve my writing skill.

Thanks Razzy for always providing valuable posts.



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Corzhens

I had been a co-blogger before but until now I still don’t know that online presence that you mentioned. Maybe I have to create accounts in all social media platforms to let the public know about my presence? What I envision with my freelancing is that it will culminate into affiliate marketing and blogging. Those 2 activities are my best bets for my livelihood when I retire from my office job.



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vhinz

Part of having an online presence is using social media platforms. Making a page or group where you can share your new content on your blog can help you increase your audience. Conducting seminars/ training through Facebook or YouTube live can also attract more followers. Or having your own website where you can interact with your readers by allowing them to leave comments on your posts. Or let them sign up for your newsletter so they can receive regular updates.

When I said about writers who don't have an online presence, I'm referring to those book authors who publish their works on hardbound and sell it through books store only and don't have an idea that if they will have their own website or use social media platforms, they can reach more people who would become their potential buyers.



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Barida

Starting with the minimum is the best way any small business that is starting new can get the website rolling with big deals on the cost and all that. So, I have learnt so much from the artcicle which will be good for me.



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DarthHazard

Website design is extremely important. There is no point in having great content on your website if it does not look nice enough. If your website is plain and the navigation is poor then people will just close your site and you will end up losing a lot of potential customers/clients. By having a nice website, you are giving off a professional vibe to the visitors and they have much more confidence in your business and brand.



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vhinz

Good web design is one factor that will make your readers stay on your website. Internet users has very little attention span in looking at websites. It is very important that your design could capture your readers interest and make them stay and browse more in your website.



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Authord

Exactly, especially in terms of navigation, and poor navigation don't only scare visitors away, they also scare search engine crawlers away too. So your website must really have an understandable and easy navigation interface. The design part, I don't think the beauty matters though, what matters is the quality of content, the entity is housing, then beauty, can be an added advantage.



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Everett

The issue I have is sales, and products. I do not offer many products but I am currently in the process of creating more products. This creates an issue because I am trying to gain more buyers however I only have one product at this time.

Another issue for me, and my little start-up (if you want to call it that) is the time it takes to create products. If you have not already seen my previous discussions where I discuss my online things, I create PHP scripts. Mostly, the scripts I create are to help others wanting to create their own online business. This means that I will have to have many scripts in different website niches to complete this goal of mine.

Sometimes I think I should hire PHP programmers to help with creating new products, however the business does not generate enough revenue to do so, so the creation of product falls back on me, and I am only one person to get everything done. Now, if someone was to volunteer and allowed for me to sell their creations of PHP scripts, and get partial commission then this would be beneficial to both parties.

Remember that you have to think outside of the box as it were with any new business. There will be downfalls, and many many failings. But try to overcome, and do not give up.



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vhinz

Try selling other people's products while you are still creating your own product. Apply for affiliate program and start promoting it on your website. You could earn great amount of amount without having the difficulty of producing your own product.



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Everett

Yes, I have definitely though about that. However, in my niche, the commissions that programming marketplaces offer is really low. I haven't really found a great marketplace to promote products on my own little marketplace. I have tried looking at CodeCanyon via envato but I am still on the fence about it. There is another marketplace which I have grew to love called Codester that is like Codecanyon but a bit different. The commission is 20% of the sale price, minus the marketplace fees. So you do not really make that much. Even though the program seems unlimited (i think), I do not believe that i will earn enough for it to be beneficial, but we will see.



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Authord

Yeah, most of this challenges are inevitable and can be frustrating as well, and for the Content part, I really think it is not that much of a problem, the rules are not head aching, and you can write for your visitors, even if you have the search engines in mind, you just need a good SEO tutor or writer, prior to launching.



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augusta

Certainly these are what newbies are confronted with in the course of trying to have a site.one has to think about getting a domain name,hosting the site,designing the site,writing good content,SEO services, promoting it and generally making the site good enough for visitors.
it never an easy task.



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Everett

A lot of the time, newbies do not even know about SEO. Some newbies think that their idea is so great that people will just magically flock to their website and they will become instant millionaires. I witness this all the time in the niche programming. People just automatically assume that their idea will bring in the millions without even realizing that it takes a LOT of work that will probably take a few months. SEO is not easy, especially with it changing from time to time..



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Pixie06

I think SEO is the most important. This is what will actually drive people to your site. I think it is preferable to hire an experienced freelancer for all SEO related works. The design is important too. I prefer to join websites which look professional as they appear to be more authentic. When it comes to the content it is of utmost importance for you to write quality content. You must also interact with the visitors. This is what will actually encourage them to visit your page regularly.



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Everett

Yes, I definitely have a lot of trust issues with websites that have a real poor design. Especially if the website is a money making website. If the site has money to throw away to people, why doesnt the website have a great design? This is just some red flags when joining such sites.



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potentialwriter

When launching a new website, you've got to face certain challenges, but these challenges won't look like challenges to you if provisions are made. Getting prepared will make things look like fun from scratch to conclusion. As a newbie who is just trying to launch a website, the major challenge you are likely to face is getting or attracting potential visitors. Having gone through this very challenge, the next challenge should be about keeping up to date with your fans and getting back to them from time to time.



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tiffiecute

Very useful content for dummies like me who considers creating a website soon. I am a newbie in this area. So it really boosts confidence on me seeing there are people around sharing sincere knowledge on how to go about putting up a website. Thanks!



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vinaya

When I launched my first website in 2015, I was facing these problems. Currently, I have many domains and a hosting plan that can host upto 10 websites and I don't have to pay for hosting if I want to launch one more website. I am not a programmer, however, I have learned how to develop a wordpress website without any coding skills. The manin problem that I am facing these days is getting regular visitors to my websites and converting the traffic to sales.



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Corzhens

I have yet to experience putting up my own website but I had the opportunity to experience the website of other people. When our office was contemplating on having our own website, I was part of the team that did the experiments. One colleague had put up his own website but it’s just personal. However, I understand that expenses involved since you have to register your domain name and there is an annual charge for maintaining that name. And then you need a web hosting provider. The yearly charge is more expensive than the domain name. Not to forget, you have to come up with the website design that will entail more expenses.



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Kakashi2020

Whenever I have a new idea for a website I first test it on Facebook by creating several accounts with Page sites and Group sites attach to it. This would serve as my dummy sites and I'll let it grow for several months and whichever has a lot of followers or members then that site would be my funnelling site for my new external website, doing this solves the problem of getting visitors to my website. After this I concentrate on good backlinks. It's quite effective, easy and it's free and legitimate traffic .



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