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The main reasons small business owners fail online



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The main reasons small business owners fail online

When you're a small business in a big world, you can use the internet to compete on a sort of level playing field with the much bigger brands in your industry.  You can level the playing field by becoming active on social media, having a killer SEO campaign running and overall have a good marketing strategy in place to pull in leads and sales.  But even with that, it's still surprising as to how many small businesses are still watching their competitors make it big.  There are two main reasons for this, one is that they just don't have the right marketing campaign and the other is that they are using one that simply isn't working. 

Here are the three most common things holding small businesses back.

1. They don't know exactly how everything works online.
Many companies have tried cutting out their own space online when it comes to online marketing and have failed.  This could be due to one or more of the reasons I'm listing below.

  • They aren't sure how to convert their traffic into a sale when it comes to their website
  • They are intimidated by the word "Online Marketing" because it is unknown to them.
  • They are not answering their customers questions the right way.
  • They don't have system in place that will help convert their traffic into leads.
  • They aren't promoting their own special offers well enough.
  • They are not spreading their marketing across every channel they can.
  • They simply give up too soon when something doesn't look successful.


Plenty of times I've heard these reasons above as to why the company isn't successful.  There's always one thing that is a common trend with them, they give up too soon.  They think that setting up one ad will make the profits for the rest of their life, which simply isn't true.  They will set up an ad, it fails, so they stop trying to make money from that platform all together.  How many times do you think I set up a Facebook ad, and failed, before I get the right mix that works?  Probably a few hundred times before I figured out how exactly to set everything up lol The main reasons small business owners fail online

When it comes to online marketing, it's an odd topic for most people because they don't understand what's going on.  I've talked with plenty of clients and I can't go into detail about what I'm going to do because they will simply think I'm hacking other websites and placing their links within them lol.  People don't like change, and online marketing is still new so it's relatively unknown.  For this simple reason, a lot of small companies aren't using SEO and Online Marketing for their own businesses because they don't know exactly how it works.

Pay per click campaigns, like mentioned above, are scary to new business owners because they will be investing more money into their start up and they aren't sure if it will work.  Now when it comes to PPC, it's the easiest and quickest way to start pulling in sales, but people still don't use it for some reason The main reasons small business owners fail online


2. Jumbled information across the internet leading them in 1,000 different directions
When it comes to ranking high in the search engines and staying there, it's a difficult game to play because every SEO specialist out there has a different idea on how to rank high.  With all these ideas out there, it's tough for a new business owner to get a good grasp on what to do, so they try to stay away from it all together.  If all the specialists, gurus and experts out there can't agree on a single way to help increase your rankings and bring in clients, how can someone with absolutely no knowledge in the field know what to do?

Even when a group of experts, gurus or specialists agree on how to do something, it gets flipped because Google wants to do an update to their algorithm lol.

What we do know is that your website needs to have proper on page optimization and you need a good amount of unique content within your pages.  You can pull in sales through PPC without a good amount of content, but not when it comes to high rankings in the SERPs (search engine results pages).


3. Small businesses usually think that SEO and Online Marketing is way out of their price range.
Most small businesses are on a budget, if they weren't, they wouldn't be considered a small business lol.  A lot of online marketing companies are targeting large corporations, mine included, because they are a bigger paycheck at the end of the month.  Now that doesn't mean you can't find a good company, like mine, that will work with you and your budget.  I've quoted plenty of clients $3,000 a month and then they tell me their digital marketing budget is only $900.  So what I'll do is audit their website and come back to them with what I think the best plan of attack would be for that $900.  Now I'm a decent writer so I don't have to always outsource my content generation, so I can just write up a ton of content for each client that I have.  Not outsourcing the content generation will save money, but it won't cut out that $2,100 gap.  I will usually break down my plan and do a little bit of everything in order to show them what they'd be getting, just on a smaller scale. 

If you're a small business owner reading this, ask a few questions prior to signing up with an SEO company.  These questions are:

  1. Do you require a contract? 
    Usually a credible company will require a contract because they know that it takes a few month to increase your rankings and bring in the sales.  They also want something in writing just in case you decide to file some charge backs on an expensive service.
  2. Do you guarantee results? 
    No credible company will guarantee you results because they do not work for Google.  They will usually tell you something like "We can get you higher rankings, but we can't guarantee that because we don't work for the search engines.  We will do everything in our power to make sure that the search engines see you as an authority and boost your rankings over time"
  3. How long will this take? 
    A good company will tell you that it could take 3 to 6 months.  They will never tell you that you will see top rankings in a couple weeks because that simply doesn't happen if you're doing something the right way lol.



In today's world, people aren't fingering through the YellowPages because everything is going online now.  People get their information from review sites like blogs and Yelp, which is where you should be in order to funnel in traffic that will hopefully turn into a sale or two The main reasons small business owners fail online



In Conclusion:
You shouldn't be scared to start pushing your business with online marketing.  There is a lot of misleading information out there and I know it can be scary to start working on things yourself, but you can always hire someone who has been doing this for years and they will steer you in the right direction The main reasons small business owners fail online



Remember to follow me!
https://www.seoclerks.com/user/Razzy


Thanks!

Razzy

Comments

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DarthHazard

Promotion is key. If you aren't promoting your business or site properly then no one is going to visit. People just don't magically come across your site out of nowhere. You need to guide people to your site and if it's good enough then you may be able to get a returning user who likes to visit your site all the time. Special offers are a great thing to have on your site but like you said, you need to promote them well if you want people to actually use them.




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Barida

If most of these companies can understand that it is all about how they marker these sites that matter, then they will see how visitors will check the site out. So, I agree with you on this.




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Cristian

The only way a small business can have success and grow is that the owner knows exactly what he/her is doing.
Otherwise, forget about it!
When starting a larger company with a bigger budget you may have more room to fail, not to mention you will have the cash to bring the right people along to help you with things you know nothing about. Smal companies don't have this luxury, for them is all or nothing. This is why they need to make sure the company is capable of turning a profit around from doing low-level online marketing and of course SEO (as you said, it will be a wasted opportunity not to profit from SEO).




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wiseagent

"The only way a small business can have success and grow is that the owner knows exactly what he/her is doing. Otherwise, forget about it!"

I totally agree with that and as I had commented in my original post, not knowing the field of action / how the whole thing works is a classic mistake. It's a pure waste of time.

You must always study and plan everything very well (even if you think you already know all the ways and possible tricks).




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DarthHazard

I strongly agree as well. I think a lot of people make huge mistakes because they think that starting an online business is much easier and can be done easily. It's not at all an easy thing to do. You need to make sure that you know what you are doing and you need to try to limit the mistakes you make because they can cost you massively in the future.




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wiseagent

Sometimes I get the impression that these people have the thought that because the place is not something physical (something needs to be built from scratch, for example), things tend to be easier. It's almost a childish mistake.




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Corzhens

It is a usual way of starting a small business for the owner to handle everything. What if he is not good in marketing? I know some business owners who are introverts and I don’t expect their small business to flourish. But there is one friend who is a shy person. When he opened his business, he spent for the marketing person that helped him obtain customers that made the business grow.




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wiseagent

1. They don't know exactly how everything works online.

This is a classic mistake, when in fact it should be the most studied aspect by someone who wants to enter the competition for a space in this busy world. But unfortunately - at least for most entrepreneurs - impatience and thirst for money blind them and don't make them see the right path to follow.




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Baburra

Great tips as usual. I agree and would say that a lot of the time, the conversion from traffic to income is one of the biggest hurdles of many online business owners and content providers. Sometimes they just don't know what to do with the amount of traffic they are getting when they finally get to that point. That's why it is important to make a game plan so you don't end up wasting that type of opportunity because momentum sometimes fades quickly.




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overcast

I think often the focus goes from the offline to online. And lot of random things happen. And in this context, it'd be reasonable to consider that business owners have to take their chances. And they have to do the business with improved practices. And focus has to be about making the final sale. That is what is going to work out for the working on most of the business. If you can do that right then sure things may improve. Otherwise it'd be lot harder.




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Everett

3. Small businesses usually think that SEO and Online Marketing is way out of their price range.
A lot of newbies think that SEO is just adding your website to the search engines. They do not realize that it is more than just submitting your website to the search engines. They do not realize that there is a lot of work done behind the scenes as it were. You need to target the correct keywords, and should probably target long-tailed keywords. It is almost impossible to rank for one word keywords these days.




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Baburra

Very true. I would say that most average people don't even realize that there is such a thing as SEO. I guess that is why most people just rely on social media marketing because that is more straightforward and a lot more accessible to the average person or business person but I suppose that is the reason why they hire professionals to let them know that these other options exist and that they can optimize their marketing online even more.




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TimothyAlex

What I have seen is that many small businesses approach online that same way as traditional marketing. They think that a static website and posting a ton of offers on social media will attract businesses. And, when that doesn't work, they think online marketing doesn't work.




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augusta

I think business owners are always in a hurry to make a profit without reading or researching out how to win online.When once we get into anything without researching about a thing we are bound to fail.Your points are quite valid.They shouldn't be intimidated by a thing or people, learn the ropes and put everything learned to action and wait for success to show up.




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Baburra

I agree. A lot of them just see that others are doing it online and dive in without proper research. Even big companies with lots of backers and investors fall into this trap, as I have seen many sites try to copy or compete with Facebook and Youtube, and while they might last for a few years, they never make it into profitability or longevity because they fail to understand the fundamentals of what made these successful sites work in the first place.




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Pixie06

SEO is critical to the success of any business. If you don't know much about SEO it's not a big deal. You can now hire an expert. Many people don't want to pay others and that's the reason they ignore SEO. Those people are making a serious mistake. Online marketing is equally important. Advertising is the lifeblood of any business. If you don't invest in advertising then there is a high probability that your business won't be successful.




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kgord

Yes, I think your observations are right on point. Obviously, if you aren't sure how the process works you are not going to do very well online. It is always good to do your homework before embarking on an online money making venture. This should be the best thing.




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jaymish2

I agree with your observations. There is a bible verse that says that 'my people perish cause for lack of knowledge'. This is the same exact concept here. When people talk about making a lot of money online, it seems very easy. I always compare working online with being dropped in the middle of the Amazon forest with only a bottle of water for survival. No food, no shelter and no compass for direction.

Working online requires you to learn and develop your skills. This takes time and patience which some people don't have. That's why they are only a few successful people online.




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Corzhens

Your point #1 is important. If you don’t know the ins and outs of business then you are more likely to fail. That is why dropshipping is getting popular because the mechanics are simple and the procedures are easy to do. Just get the promo materials and post it on your social media accounts and that’s it. When you get an order, forward it to your supplier and your supplier will take care of the delivery. With other businesses, especially when creating a website for the purpose, it is very complex that you have to fully understand every little details.




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Soulwatcher

I think it doesn't matter how much you promote your business its going to fail online unless you are selling some sort of specialty item. Because big business like Amazon, Walmart, Newegg, etc is going to crush the little guy online and there is nothing that you can do about it.

P.S. Matter of fact the same can be said about brick and mortar, Walmart moved in my city and crushed 50%+ of the small business around here and put them out of business.




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vinaya

I have a brick and mortar business. I may never market this business online because my customers are local and they don't search online looking for the products I am selling, instead, they visit my store. It is more profitable to me to market this business on newspapers instead of creating a website for this business and selling products online. I have set up a facebook page for my business. I have built followers, however, there are no engagements on my page.
I am also thinking to setup of a front store and I might create a website for this business because I will be catering to locals as well as people who cannot visit the store because of distance.




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