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How do I relate to my client list?
Nowadays, when it comes to digital marketing, a lot is talked about creating and increasing the list of leads. But what about you, do you know how to relate to those leads?
The big mistake of many entrepreneurs in this case is to create a large list of potential clients and not to develop a relationship with them. In an even worse situation, you can see companies that only remember to relate to these leads when they want to sell something.
Thinking through this topic, we've separated some tips so that you can learn to relate to your client list and succeed in your business. Follow us!
Why should I relate to my leads?
When it comes to marketing, it is a fact that keeping current customers is much cheaper than winning new ones. The proof of this, is the need to invest time and money in the conquest of new leads and customers.
Usually we can observe cases of companies that act in the capture of leads and creation of lists, however they leave aside the main step to obtain positive returns, that in the case is the nutrition of these leads. Another common example, are virtual stores that sell a certain product to a consumer and forget to maintain the relationship, end up losing the customer.
As can be seen, in both cases there is loss of opportunities due to lack of relationship with leads and current clients.
In this way, the relationship with the list is fundamental for the company to achieve positive results in its campaigns and avoid additional expenses for the formation of new lists and conquest of new clients.
Tips for relationship with the list
Now that you already know the importance of maintaining a relationship with your list, here are some practical tips to relate to your leads and customers.
Create relevant content
Before developing content for your list, define what the content will be for. Whether to increase your credibility or to warm up your list for a sale, it pays to focus on relevant content. The tip here is not to create content just to fill spaces (create by create).
Do you have any questions about which topics you should address to your list? Create surveys using tools like Google Drive or SurveyMonkey, which will help you get answers from your leads on what subjects they would like to receive from you. This type of research, in addition to helping you create good content, will open the door to creating or improving your products / services.
Help your customers
An excellent tip for maintaining the relationship with your list is to promote after-sales tips to your current customers. For example: If you sell furniture, give tips to keep them. In addition to generating credibility, this shows that you have ownership in what you are selling.
Anyone who wants to maintain a constant relationship with their list, knows that this process requires time and dedication. To assist in this task, it recommends opting for marketing automation through a platform that manages leads, send marketing emails and provide tracking reports. This way, you can spend more time on other strategies of your business.
And you, what do you do to relate to your client list? Share your strategies below: