2017 Online Marketing Trends - See What's Happening
Here are 4 main trends the Internet will experience in 2017:
1. The mobile growth is finally slowing down.
The smartphone boom we've seen rising every year is finally slowing down, still increasing, but not as in previous years. It is now just +3% (smartphone shippings) compared with last year.
What does this mean? Well, it just means that most people around already have smartphones but they aren't quite desperate to buy new ones. The main point we should take into consideration is that mobiles search will still grow but not very significantly, a desktop is still a thing and will still play an important role in the following years.
Dose this surprise you? I personally am pretty sick and tired of every new smartphone that comes out every month. We all know that all of them are essentially good, there isn't a bad smartphone anymore when we are talking about flagships at least. All of them are basically very powerful computers in your pocket. People finally figured out that you don't need to buy the new version every 12 months, you can easily go a few years using your current smartphone without missing a thing in terms of features or power.
I have my LG G3 for over 2 years now and I don't plan to change it anytime soon. Until the battery dies or I drop it somehow and it stops working I won't buy a new one.
2. Facebook and Google will continue making a profit.
Both Facebook and Google make a living out of ad revenue. Facebook Ads and Google Adwords are the most important advertisement platforms we have available. This will continue being the norm in 2017 with solid growth for both Facebook and Google. If you have a product to sell, you are missing out if you aren't present of these two platforms!
This isn't very surprising. Both companies are essentially putting a monopoly on their part of the industry.
3. Adblockers are still a thing.
People hate ads and a substantial portion of them are finding a solution to this "problem" by installing ad blockers which will continue being popular with a solid growth in 2017.
This is why we need to focus more on organic traffic (implementing SEO campaigns) as well as unconventional marketing campaigns that don't really on Advertisement platforms like Facebook Ads or Google Adwords.
I personally never installed or needed an adblocker. I always feel like I'm missing on something if I will install an adblocker. But I work in the online marketing arena and it is on normal for me to see and interact with ads.
4. Voice search
Amazon Echo, Google Home, and other similar products are changing the face of search and search engine results. Not only these things are on the rise and gaining popularity every day, but the overall idea of voice search is also increasing in the mobile/smartphone sector.
Just wait until voice search and voice options, in general, become available world wide. I personally would love to use search input a lot more, I'm even inclined on buying a Google Home but it doesn't support multiple languages just yet and although my spoken English is decent enough I will still prefer interacting with the device in my native languages.
What do you think? What are the biggest internet based trends that will continue throughout 2017?