When it comes to selling something online, people are not starting to move over to Shopify to handle all of their websites needs. I've tried out Shopify with a few of my websites and I have to say that it is pretty amazing how they have everything set up. I would say that it's more for the novice marketer and not someone who knows how to set up a website on WordPress with WooCommerce since that needs a bit more attention to detail.
Shopify is like an out of the box solution in order to get an eCommerce website up and running in a very little amount of time. I was brand new to Shopify and I think I had my website up and running with 100 items on it, fully optimized titles and descriptions and all of my payments methods in around a week. Now some of you are saying "That's a long time to set all of that up!" but it's actually not. I was probably working on it a few hours each day by uploading items, editing titles and descriptions and just making sure everything was going to work.
In this discussion I'm going to go over the top 6 reason why I think people love Shopify so much.
#6 - Easy Editing
Shopify lets you edit almost anything you want in order to be super unique in the search engines. And we all know that being unique is what keeps you standing out in the crowd today. You can change your titles, descriptions, have custom URLs (duh), make pages invisible or visible and also set up redirects fairly easy. Now not only can you do those things, but you are also easily integrated with almost every social media platform with the click of a button. Coding something like that would take a while or cost you some cash on a script that's already written.
#5 - Shopify Support
When it comes to breaking into eCommerce you will notice that you're likely going to be contacting some type of support system now and again. With Shopify you have a support desk at your fingertips which responds fairly quick and is usually very accurate with their responses. You can usually talk with someone over the phone or at the very least a chat system, which are getting better and better by the day.
#4 - Hosting
When it comes to setting up your website on Shopify, you don't have to worry about all the technical details that come into a hosting service. With Shopify you simply sign up, set your domain and you're ready to rock! You might have to wait some time for your domain to point at the right server before you see your website live, but you can still edit it in the meantime while you wait.... Which is awesome You don't have to worry about uploading any code or scripting anything because you just install apps onto your store and they're ready to go without any difficult tweaking.
#3 - Amazing Themes
When you hear someone say "I used a free theme for my design" you usually cringe at the sound of it because free themes are synonymous with ugly and outdated designs. These types of themes are free because no one wants them due to the fact that they are garbage most of the time. Not with Shopify! I was actually pretty impressed with the free shopify themes and how well they looked. They were fully functioning themes that you could easily edit to make look custom and you could upload whatever apps you wanted to customize your users experience even more You can basically take a free theme and make it look premium in a day or two lol.
#2 - It's Affordable
Now some people will argue about this with me since some of the plans can cost you a good amount of money each month and the apps sometimes cost more than they should. But in my eyes I'm paying for something I don't have to code or set up and the apps only make me more profitable so I don't mind paying for them. Of course there are always ways to get around paying for the apps because there are free versions or cheaper ones available, but they aren't used by the masses so that means you'll have to search for them lol.
Drum Roll Please!!!!!!!!!
#1 - Security
Shopify has a great setup that makes everything secure. They invest tons of money into making everything secure so that you don't have to worry about anyone getting into your website and getting your clients information. One feature that I really like, which isn't advertised much, is that when you get an order you will see if the IP and Credit Card is high risk, low risk or not a risk at all. They scan every purchase through databases to see if the person regularly files charge backs or if the information used (IP, Card #, Address, etc.) is linked with fraudulent purchases. This feature saved me a ton of money when I was selling $300 items on my Shopify store. Someone purchased $1,200 worth of items and wanted it delivered overnight, but I cancelled the order immediately due to it being a know fraudulent buyer.
When it comes to why Shopify is so popular it's pretty obvious. They take the users experience in to account and try to make the best platform available. I actually prefer using WordPress and WooCommerce to get an eCommerce store up and running, but even I can't ignore that Shopify is a pretty sweet platform to use for selling something online