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5 ways a small business can compete with it\'s giant competitors with SEO
5 ways a small business can compete with it's giant competitors with SEO
When it comes to competition, you may have a pretty big uphill battle. Some of your competitors could be giant companies investing hundreds of thousands each year in their optimization, but you shouldn't worry too much about them. There are tricks of the SEO trade that will help you be a competitor no matter the niche, usually, so you can be at ease when it comes to your business.
Now not all niches are equal when it comes to SEO and rankings. Some niches will take longer to rank in while others you will be ranked in, what seems like, overnight. Knowing you competition is good and all, but knowing your plan of attack in order to overcome the giants is even better
Below I'm going to cover 5 key points in your SEO campaign that you will need to focus on in order to take over your big competitors. You don't have to follow everything to the T, so just use these as a sort of guideline
1. Target a specific niche
When you specialize in a niche you can become the authority in said niche. If you're the authority in the niche then people will come to you and trust what you're saying instead of going to the big multi million corporations that have a wide net in order to take over multiple niches.
Since you're much smaller you can focus all of your attention on a specific niche and it's usually easier for you to take over if the market isn't already saturated. Now if you're trying to compete in the SEO niche with SEO strategies, it could take a long time to be seen as an authority lol I won't get started on all these Pop-Up gurus that are coming from Facebook, twitter, LinkedIn, etc. because it will just annoy me lol.
2. Target long-tailed keywords at first
If you're targeting long-tailed keywords you are going to usually rank higher in a shorter amount of time than if you were to target the short tailed keywords that everyone is trying to rank for. Long-tailed keywords usually will get you some traffic, not as much as the short keywords, but it's plenty of traffic in order to start getting recognized within you niche
3. Focus Local
When it comes to taking over and beating your big competition, you need to think local. If you're not trying to capitalize on your local traffic, you're just taking a step backward. Here are a few points in the local optimization you can think of. These don't always require you to do backlinks, but more of a marketing approach
4. Get personal with social media
- Event attendance and community building
When you go to local conferences you have the ability to get your business card in the hands of other business owners. These owners have businesses that may want to work with you, and that's what you're tying to get, more clients
- Local reviews
Getting local reviews on someplace like Yelp will always increase your chances of overtaking the big corporations. Everyone wants to read a great review, so if you have a physical location you'll want a good amount of 5 star comments
- Super targeted local content
You'll need to target specific keywords within your content so that it's super targeted to your local area. If you know of some events in the area, start writing about them and get those articles on your website. If you've already done some SEO for your website it should be much easier to rank for the super targeted local keywords which will bring in local traffic
When it comes to social engagement you will need to make it personal. If you get someone commenting on your facebook post, respond back to them and use their profiles name. If someone tags you on Instagram, tag them back and thank them for the tag or answer a question if they had one. Making it personal will usually increase your leads because people will feel more connected to you. Big corporations don't focus on the little guy because they simply don't have the time. If you are focusing on getting out as many responses to answer the little guys questions, you'll be chosen by them over the big guy
5. Become a great content publisher
We've all hear that content is king, so start believing it. If you can write up dozens of articles each month in order to get noticed, you'll likely become an authoritative content publisher. If people begin to hang on every word you type, you're on your way to taking over the niche and pushing out the big corporations
It's not going to be an easy road to travel when you have huge competitors, but it can be a journey that you could succeed in if you're driven. You need to buckle down and focus on your work in order to get above your competition in the SERPs. You will also need to get local and begin working with businesses in your area in order to get local reviews. Reviews make the world go round and they will help you land more clients and even more reviews
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