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Focus on a single niche for your website



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Focus on a single niche for your website

When it comes to a website, you need to focus on a single niche and not be all over the place.  You will need to really buckle down and not stray from your niche because it could cause confusion with your dedicated viewers.  If they come to your website or blog because they love all the content about online marketing, don't post about politics.  You don't want to be seen as an "All over the place" website or blog because no one will know they should come to you for specific information. 

If you don't stick with a single niche you'll likely be seen as one of those fake news websites.  Being viewed as a fake news website will make it so you're seen like a fake, obviously, and not an authority.  You may be able to convince Google and the other search engines that you're an authority through your link building, but the people will know you're all over the place. 


Why should you stick to just one niche?
Besides what I covered above, you will want to stick with one niche per blog or website because you will want to target all the traffic that it can bring in.  If your random traffic comes in through one article and can't find anything else about it on your site, you're likely just pushing them away.  By keeping your content niche specific you will increase the chances of the user clicking to a different article on your page and this will increase the chances of them landing on a sales page or clicking through an ad you have placed on your pages.


What if I'm a news website?
If you're a news site you can usually target different niches, but you can't get too technical when it comes to certain things.  Lets say your post is covering something about SEO in the world today.  You won't get into details on how to build a backlink with html hyperlinks because it just doesn't make sense for your readers.  They want to know what you're talking about but they don't want to know every single little detail as to what exactly is going on.  Give them bullet points along with some content but don't get so into it that you push them away.  Not everyone wants to get an in depth review of how something works exactly, and you'll need to remember that.


Can I target slightly different niches?
Yes and No.  Let's say you're in the SEO niche and want to target web design, you can do this because they're basically related.  If you're posting for a pluming niche you won't talk about the type of car or van you're using because that will pretty much be worthless.  No one wants to know what you're driving as long as you're doing a good job for them.  Post about plumbing services and what you can do for your clients for a specific price and everything will be good Focus on a single niche for your website



In Conclusion:
Sticking to a specific niche will increase everything across the board.  You will be seen as an authority in your niche, you will increase your engagement and you will also increase your conversions.  If you're all over the place when it comes to your website, your visitors won't know why they're there other than they article that brought them in.  Stick with a single niche and you'll be happier later on down the road.  I've seen blogs post about anyting that is in their head and it's never a good blog or website lol.  They're all over the place and it's super confusing, so stick to your niche to not confuse people when they're tying to figure out what you're about.



Remember to follow me Focus on a single niche for your website
https://www.seoclerks.com/user/Razzy


Thanks!

Razzy

Comments

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Cristian

I personally love general bloggers. The type of bloggers that can write about anything and can give their opinion on different subjects. I don't really like the idea of a niches internet, a new website about every single thing.
When it comes to news, politics, religion and social stuff, I prefer reading people that are capable of talking about all four, not just one subject.

On the other hand, I understand the importance of niched blogs and why staying close to your niche can help you with SEO.
I have a blog about SEO for example, of course, I don't go around publishing articles, talking about my politics views or about what is now in the news. My audience wants to read and get informed about SEO so this is exactly what I'm delivering.

But I agree on talking about a slightly different niche. I sometimes publish articles about social media and the relationship between some social media update and SEO. Even if my niche is SEO I want my readers to accept my blog as an online marketing niche blog orientated on SEO.




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Makefort

I have to agree with you there. If you are starting a website for your products than ofcourse, sticking to one niche would be your best bet. But as for the blogs, I don't really think it matters, as long as you are genuine and you content is good.




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johnfranklin1

I agree with Cristian as the general blogging is best. With general blogging, you don't have to stick with the single niche. You would not get bored and you would have plenty of options to write about different topics.

If you are on a single niche then there are many chances that you would not able to drag the targeted audience to your blog, in that case, you would have to face difficulties or you might want to end your blogging journey.

So it is safe and profitable to write a blog on different niches as general blogging.




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kaka135

I have been thinking about setting up my blog, and wondering what niche I should be writing. I have seen some successful mom's blogs having several topics, such as parenting, homeschooling, homemaking, organizing, etc. Mostly related to Moms. So I assume "Mom" is the niche topic, instead of parenting, homeschooling?




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johnfranklin1

Getting stick to a topic will make you bore of your work. You will get tired soon. It is good to write a blog with multiple and general topics so whenever you are in a different mood then you could write in a different category. I have noticed that news category is so interesting as you can write the news about different matter around the world.




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hermessantos

Post very interesting!
I particularly have the same opinion and I think that in order to stand out it is necessary to focus.
The more focused you are in a single niche, the better you can work out the ideas and the more relevant your site will be.




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wikifarmer

I completely agree with the post, I tell this with my own experience, developing a multi niche blog would mean you have to give in more time and labor for the blog and despite this multi niche blogs are found to have higher bounce rates compared to single niche blogs, In addition to this , single niche blogs are most suited for affiliate marketing since it primarily focuses of a single range of products.




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hermessantos

I particularly love general blogs and could list a dozen that I track. However, today I have 3 blogs on different subjects and I confess that it would be very difficult for me to have another blog on general subjects.

I would need to produce content on a variety of topics and hire a number of writers who have mastered specific subjects. Also, I think it's much harder to rank a general content site than I site focused on a single niche.

Anyway this is my opinion and I believe that if everyone thought like me, there would be sites with general content (which would be very bad for the internet).




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overcast

I have one tech and news type of blog. And though it used to work in past. But these days it's not much working. So I am guessing that I may have to work harder. You can see that some of the good niche website can get approval lot quicker. You just have to push content on regular basis. I think there are people who do the tech niche work in such case as well.




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coolavender

I understand the value of sticking to a niche, but some niches actually cover a lot of niches. For example, I love following this lifestyle blog by a young mom with a child in kindergarten. You can bet that she'll be talking about life as a mom but she also discusses her being a backpacker and traveler. She does a review of restaurants, hotels, and other getaway places. She talks about productivity apps and how she juggles her schedule as a mom, real estate agent, a regular online employee, and a wife. On some posts she would discuss stock investment, saving, and budgeting. All over the place, alright, but interesting.




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limberg

This is such a great tip! When I first started out with my website, I wanted it to be a jack off all trades. I wanted it to be a business site that offered funny stuff and news and mysterious stuff. Man, it was so messed up. In short, that website didn't last long. Haha!

When you're just beginning to learn the ropes, it's easy to get tempted to post as much variety as you can in your website. As long as its interesting, you want to post it. I found out the hard way that it was wrong. Focus on a single niche for your website

If I only could have read your guide much sooner...




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limberg

The problem with general blogging is that it will be hard for you to rank high in the search engines. Right now, websites that target a specific niche are ruling the search engines and general blogs are being pushed aside.

I think general blogs are ideal if you already have a huge following or if you know how to deliver the right kind of advertisement for the site. General blogs are pretty famous in social media as well. But when it comes to SEO ranking, they don't do pretty well.




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Corzhens

My take on focusing on one niche only is that your visitors will be coming back for more since your posts are all about your niche. I am thinking of my own niche for pet lovers. I can stray to related niche like veterinarians and pet salons. But pet lovers would definitely appreciate more the posts about the pets themselves. Much more if the straying is far from the niche, I don’t think that is a good idea for you may even lose some of your readers that way.




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