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Is it possible to be successful only using social media marketing?
When it comes to making money online, we never think that you can just use social media marketing to turn a good ROI. But have you ever tried to only use SMM to bring in a consistent amount of sales on auto pilot? With the spike of mobile traffic and loads of people going over to social media platforms to find reviews and just to kill time, it's becoming one of the best places to pull traffic in order to make a sale.
Facebook pages can convert like crazy if you have some good reviews built up. Users will see all the reviews piling up from actual people and they will trust you more. They will then click through and make a purchase if you're lucky enough to get your reputation high enough that they don't want to talk to you prior to purchasing lol.
You'll have to figure out where your target market is going to be browsing in order to get the biggest bang for your buck, but that's not too difficult.
- Facebook: Almost everyone is on there (no age range)
- Instagram: Millenials and some Generation X people
- Pinterest: Generation X mainly and some millenials
- Twitter: Millenials and some Generation X
So basically, if you're targeting the elderly, you'll want to be on facebook and choose a specific age range. Now you may not get an enormous amount of sales because the elderly aren't online as often as a millennial, but at least you know they favor facebook
Instagram and twitter will pull in more millenials but have a chance to get someone from generation while pinterest will pull in more people from generation X and some millenials. Choose your demographic and age range, and you will be more happy in the end
So can you be successful with just social media marketing?
The answer is "Hell Yes!" and that's because you can build up your profile for free by posting every day and if you're hash tagging your posts to target specific groups of people, you will see them coming in to see your posts mroe often. This is especially big when it comes to Instagram. Adding appropriate tags can increase your likes and follows exponentially, which is what we all want.
With Facebook you can run a good PPC campaign and target down to the finest detail. Have your campaign set to get likes to your business page and you can then market to them multiple times down the road. A lot of people will run the campaign through Facebooks ad platform that simply sends traffic to their website, but why would you do that and have 1 chance to capture a sale when you can get a like and have a chance every day to make a sale?
With twitter, just like Instagram, you'll want to set up your tags to target certain people, and even tag some people. You can't use as many tags on your tweet since you're very limited when it comes to posting content, but it's still possible to grow you profile quickly by tagging.
For platforms like pinterest you'll want to pin random pictures related to your niche and not always pin your own products. Build up your boards and sprinkle in only a few of your products ever dozen posts or so. I would say that people wouldn't think you're spammy if you're pinning your own products maybe once or twice ever 10 to 15 times.
There are plenty of websites that get loads of sales solely through social media marketing, and you can do it too
Posting regularly will also help bring people in, just don't overdo it because you don't want to be seen as spammy. If you're posting once a day you're usually pretty good, but if you're posting 5 times a day you will notice a good amount of your users unliking or unfollowing your profile because it's too active. The only time you can post 5+ times a day and be seen as a good business or profile is on Instagram. There are some people that post 50 times a day and bring in a massive amount of follows because of proper tagging
It's certainly not the easiest way to generate sales, but once you build up your profiles for long enough you will notice that social media marketing can turn into a much better revenue stream than paying Adwords or Bing Ads
The reason for that is because people can look you up and see what you're already posting about on your profiles and determine if they want to purchase. With a PPC campaign through adwords or bing ads, a person has to click through to your website and then determine if they want to buy.
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