Businesses need blogs just like a personal website would. The benefits of having a blog on your website(s) are vast. When you're adding a business blog you need to think of what you're going to be using it for such as business related posts to let your customers know what's going on or adding quality content to pull in search engine traffic.
Over the past few years business blogging has gotten bigger and bigger. More companies are starting to see that being interactive with your clients through blogging not only increases conversions but it gets shares on social media which have potential to bring in more clients that are easy to convert into a sale
Below I'll go over some benefits of a business blog on your website.
1. Increased Rankings
When it comes to top rankings you've probably heard the saying "content is king" and that couldn't be more true. When you're blogging and adding unique content to your website you are showing the search engines that you are putting out information for everyone to read. If you're just doing a copy and paste job with your blog posts or spinning your content you'll likely come back here and say it doesn't work lol.
When you blog, you are also increasing the amount of pages you have on your website which give you a better chance of ranking for various keywords which you may not of thought to target. Bringing in traffic from the search engines usually converts much better than any other traffic and that's why businesses are getting into business blogging.
When it comes to business blogging you're not only increasing the chances of ranking for your desired keywords but you're branding yourself as the business to look to when a customer needs some information. If you can brand yourself as the authority in your niche then Google will likely notice and start showing you off even more.
Publishing quality content will ensure that people are loving what they're reading and they will more likely share your content with friends and family
3. Increases Trust
When blogging, it will feel more personal than if someone were to read your ad copy. For this simple reason, more people trust blog posts on niche related websites than something randomly found online. You can create your own online personality when posting to your business blog and people will love that. A customer wants to see that the business they're dealing with has a personality and doesn't just read scripts and post typical news reports. Since you're posting unique, quality and niche related content in your own voice, people will trust you more and be willing to do business with you
4. Increased Authority
If you're posting news related topics about your niche in your own words you'll increase your trust with users online. You will be seen as an authority over time and people love that. They feel like they can actually talk to an industry leader and get a genuine response back rather than something scripted.
This not only goes for your posts, but for your support system as well. If you're talking with your clients in a genuine way, they will feel more at ease and want to work with you.
5. Increased Leads
After adding plenty of quality content you will notice a decent amount of traffic coming in. Of course it will rely on how difficult your niche is, but all niches can be conquered over time with content When you have the traffic, you have the chance at obtaining plenty of leads, you just need to capture them somehow. If you're the leading authority in your niche all you'll have to do is add an affiliate link, sales page, etc. to your website and you will notice the sales starting to come in.
6. Low Cost
When blogging for your business it's a low cost marketing plan since the chances of ranking and banking are good enough since there's not much of an investment. Businesses can save a good amount of money each year because they're not spending it on advertising since they're getting plenty of leads through blogging. Blogging and paid advertising for your business is a good way to increase your overall profits, but if you're getting plenty of SERP traffic you may not need to invest in a PPC campaign.
7. Increased Confidence
A business blog ran in a more personal way will increase your chances of making your traffic more confident in making a purchase. People like talking to people and not businesses that act like robots, so be personable. Another way to increase your readers confidence is by responding to them via social media and answering any public questions they have on your posts. They will see that your business is active and you're invested in answering even the most mundane questions people have. This will also increase the confidence of the lurkers who aren't asking the questions. Since the questions and answers are publicly viewable, more people will see them and like you a bit more
You should also love your businesses blog because it will continue to draw in traffic for years to come. As soon as you post some unique content you will be in the running for top placements in the SERPs. It may take some additional work to increase in the rankings, but sometimes you will automatically be ranked if you're already an authority and recieve a lot of traffic because of it
Think of each of your posts as an investment into your future potential
When you're running a business blog you will need to add a load of quality content that is niche specific in order to be seen as an authority over time. You will need to write in your own words so that your readers will see you as a person and not a business with automated responses Increasing your trust with people and the search engines will prove to be one of the best ways to make more sales just from your blog traffic