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How to increase the amount of positive reviews you recieve from clients
Everyone knows that getting positive reviews online is a tough thing to do, but it's possible if you can do something to encourage your clients to take their free time in order to leave a few nice words around the internet. Plenty of times I've been online and see a few negative reviews of a website and think "Man, I wonder how many positive reviews this website would have if they just did a few little tricks to pull them in".How to encourage positive reviews
Getting positive reviews from clients is extremely difficult to do compared to getting a negative review. If you don't know how to get a negative review, well, all you have to do is nothing If you don't do what is agreed upon, don't contact the buyer, send out an inferior item or just don't do anything.... You'll get a very bad review from almost every client you get haha.
When it comes to getting a positive review, the easiest way is to have incentives. Now I'm not saying to post something on your website along the words of "Get 25% off for a 5 star review!" but that's basically what you're going to be doing lol. When you have a sale, you can always send out an automated email using a system that tracks your sales, but that takes custom coding.
When you're sending out these emails you will want to add in a temporary coupon code for their next purchase. You will need to let them know that this coupon is only redeemable when you are at checkout and leave a positive review by using the share buttons, which have to be tracked somehow. This is obviously one of the more difficult ways of going about it, but it is possible.
When it comes to emailing, chat systems and phone calls you can likely get into friendly banter with a customer. If you're thinking the customer is happy then you will want to offer them a coupon, or credit their account, in order to keep them even happier. But to get the coupon or credit you will have to say something like "Hi (clients name). We're actually giving out $XX coupons or store credit to anyone who wants to leave us a review. Would you be interested in something like that?" Of course they will say YES! because it's free money that they can use to buy something they were already wanting.
I say to only do this with your clients that sound happy because it will likely turn into a 5 star review if they do end up leaving one. If the person you're talking to doesn't seem too happy, a coupon or store credit won't change their mind much. Oh they'll use it, but they'll likely leave you a bad review saying something along the lines of "I wasn't liking this company very much because of (reasons) and then they go ahead and try to buy my affection with a $XX store credit! I won't be using this credit because the first time I purchased it was just a headache and I don't want to go through that again!" See how this can backfire on you? They will say they don't want to use the store credit, but by the time you notice the review you will have already shipped the items they purchased lol.
When it comes to email marketing, you will always want to add your customers into your mailing lists. You will want to have your mailing lists automated and add coupon codes within some of your emails. You can title a random email something like "Get 25% off at our store (your store name) for the next 48 hours!"
You will have to set the coupon to be active for the next 96 hours in order to capture a lot of sales. I know I said the next 48 hours, but not everyone checks their emails every day
By increasing the coupon code to auto delete after 96 hours you're increasing the time by 100% and more people will come in and purchase something
Reminders are a great way to bring people in who forgot about your website. They won't purchase all of the time, but maybe they'll share their email with everyone in their list or even on social media for anyone they know. This will usually create some decent buzz and you'll notice an increase in sales.
Within the reminders you can also have something mention that you're hoping that everyone using the coupon code will leave a positive review at one of your social media profiles, then list all your profiles and pages. People will usually log into or just get back onto the platform and leave you a review
This isn't the most difficult thing to do, but it will increase your sales and positive reviews
Just reminding people about your website and giving them an incentive will usually get a positive review in return. People love free stuff, so remember that when asking for positive feedback
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