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Altering your SEO methods for every client is a neccessity.
When you're doing an SEO campaign you'll want to be doing your best, but you'll have to vary it based on each clients needs. If you're doing local SEO for one client and the next needs a global campaign, you won't be able to do the same thing. Whenever I'm working on a clients website I will always figure out what they need first prior to just getting into it and running the same campaign for each client. A few things to think of
The same method multiple times
When you end up getting a lot of clients you won't want to be running the same method on each of them. The reasons for this are many and the main one is that you want to build the campaign specifically for what the client needs. You can scrape together a load of links and filter out all the bad neighbors and then go through and manually post to each of them for your first client. But this will less likely work for your next client and even more less likely to work for the 3rd, 4th, 5th, 6th, and so on.
Take your time and plan out what you need to do in terms of content creation, link building and social media optimization for each client you get. Get niche related links and posts on niche related social platform pages in order to help your clients out even more than a basic campaign you put together in an hour.
Niche related PBN's
I hit this in the previous section a little bit, but what I didn't go over was the fact that you can build your own network of niche related websites and add your own links to it as well as your clients. Building this will be similar to building a private blog network for each client, but you will treat each network like they are golden and if your one client leaves you, you can get another to pay for links on them
Paid links are frowned upon, but if you're contacting all the niche related websites via email then it can't be tracked. Get those paid links and make more money than if you had just the one client lol.
No 2 websites are the same
Whenever working online you have to realize that no 2 websites are created equal, even if they have the same design, there is always something different. This is in part due to the domain (duh!) and the link profile that is created for the website. When you open both websites in different tabs they will look the same, but what you can't see is the link profile.
When it comes to SEO, and you have 2 clients in the same niche, you'll still need to go over what has already been done to them in terms of backlinking and content generation to determine where to start first. I usually won't take on 2 clients in the same niche because it just means I'm building 2 campaigns that could be targeting the same keywords, even though the campaigns will be different. If the clients figure out about each other they could complain and I could lose both of them. So to protect my profits, I will only ever take 1 client per niche
Avoid duplicate footprints
When you're building huge link campaigns you'll want to ditch the links list when you're done. I do this every time because I don't want to fall into the trend of running the same links for every client. Building the same links for each client will just result in a footprint and if Google catches on they will likely penalize all of the websites linked into the footprint.
Having highly visible footprints is never a good thing when it comes to SEO because you can get tracked and easily penalized. We all know that one of your main goals in SEO is to not get a penalty because it takes a lot of time to recover from something like that.
You'll always want to be unique when it comes to building SEO campaigns for your clients since none of them will need the same thing. Take your time when setting up these campaigns and your clients will see a spike in traffic and love you even more
I try to avoid any type of footprint when building backlinks because they can be detrimental to everything you're doing, and that's never good
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