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Talking with clients and how it builds a relationship
When it comes to making money online, you have to talk to people if you're in the SEO industry. If you're not talking to your clients, or potential clients, you're not building any trust or a relationship with them and they will likely move on to another service provider. Talking to clients isn't a new thing when it comes to sales, every niche and business has to do it, so you might want to get use to it unless you're in the affiliate marketing game. Below I'll go over how you can help build a relationship with clients in order to keep them coming back for your products, services, and whatever else they came to you in the first place.Now then, Let's talk about client relations
Start talking to your clients
A lot of people out there, myself included, don't really like talking to their clients but we need to. I eventually grew into liking the conversations I have with my clients but I don't really go out of my way to give them a call to see how they are doing, because I'm more focused on their rankings and content over how their day has been going lol.
When I do get a call from a client we'll always do the "How's the weather over there?" conversation and after a few minutes of friendly banter we will get into what's going on with their campaign. Talking back and forth in a friendly manner about something other than the work you're doing for them will always increase the bond you have with a client. I've partnered up with a few clients from the past and we have a couple websites still running today bringing in money. If I hadn't talked to them like friends then they may have passed me up for another SEO company who was treating them how I should have been. You never know what's in store when you treat people like they've been your friends for 10 years
Updating the client
When you're sending out updates of what is going on with your clients work you will always want to add in a smiley face
here and there to show you actually have a soul when typing. you don't want to seem like an automate machine within a server that is sending out reports to every client in the world.
Customize the emails you're sending out and try to get personal with them. If you know the guys wifes name is Marry and it's December 15th, you'll want to add to the bottom "P.S. I hope you and Marry have a great Christmas this year
I'll catch up with you after New Years!" This shows you remember his wifes name and you're wishing him a good time. People love this kind of stuff because they are not use to it in todays email marketing world. People today just send out bland mass emails to their entire list and rarely customize it.
Talk on the phone
Let the client know that you're giving him or her a cell phone number and they can call whenever they want as long as it's within business hours. This will show that you're devoted to giving them the best support possible if you're carrying around a business phone that they can call to get in touch with you anytime they want. To them it will feel like they have a direct line to the man, or woman, who makes all the decisions for the company, and they do!
I use to hate talking on the phone with my clients but now it's grown on me and I don't mind answering when I see it's them. Usually when it's a random number I'll forward it to my business partner and he handles all the new client relations and I'm glad he doesn't mind doing that
There's only so many times I can answer "Yes, we can help you increase your rankings through search engine optimization" and "No, we're not scammers".
Meet in person (if possible)
There have been plenty of times that I've had local clients and they wanted to meet in person for everything. It didn't matter if they wanted to go over the last months campaign and how it was performing or they wanted me to add an image to one of their content pages. Some clients are super needy, but you should meet up with them regardless because these are the ones who will usually send you referrals. We all know how powerful referrals are, they're like instant clients since their friend or family member referred them
Whenever I had local potential clients give me a call I would always meet up with them. We wouldn't do anything crazy, just meet up at starbucks for 30 minutes and go over what my company could do for them. Usually this would end in them signing up because I can talk pretty well in person
But sometimes it ended in me getting annoyed because they just wanted to haggle me down on price about 50% and I would not budge.
I have noticed that my in person meet ups with potential clients always yielded bigger fish. On average I would get clients for around $1,000 a month if I were to meet them up in person and $400 to $500 if we just talked on the phone or through emails.
Remember to get in touch with your clients via email, phone call or meet them up in person. Emails have to be sent in a certain way because you want to keep them happy and text can be misconstrued as a different emotion, and that's why I like to throw in smileys
Also, remember that if you're meeting up with your potential clients you can likely get a higher dollar amount per month for your services
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