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How do you deem yourself successful when it comes to SEO?
When it comes to SEO, how do you define your own success? Whenever I'm doing SEO for my own websites, or a clients site, I will always be tracking rankings as well as watch my traffic and sales. I won't usually ask my clients how much more they are making since the campaigns started because that could just backfire if they're not seeing an increase in profits lol. In this discussion I will go over what I think success in SEO is and I'm also interested in what you have to say.So Let's Begin This SEO Success Discussion
When do you think you've succeeded in the SERPs?
This can be a tricky thing because you can be tracking 50 keywords and they're not moving much but hundreds of other keywords, ones you're not tracking, are sky rocketing and bring in sales. Whenever I'm tracking my keywords I will always get a good mix of tough keywords, medium competition keywords as well as easy to rank for keywords. I will do this to get a good understanding of how I'm ranking across the board and not just my main keywords (the difficult ones).
I measure success when I hit page 3 and I know a lot of you are saying "Why the hell would you say that's successful when you're not even getting traffic from page 3?" and that's because I know everything that I'm doing is working and I just need to keep it up. If you can hit page 3 then you're going to start scaring your competition pretty soon. If it's a difficult keyword to rank for and you hit page 3 or the bottom of page 2 then you'll see a trickle of traffic. You're already winning, but you need to keep it up to take the crown from people on page 1
How much traffic do you need in order to think you're successful?
Well my answer is probably going to annoy people just like my answer to the last question. To feel successful when it comes to traffic I think I only need 1 person coming in from a difficult keyword. I won't feel successful if I'm getting a few hits from long tailed keywords because those are much easier to rank for. Now the difficult keywords are definitely going to take a long time to rank for, but if I can get a single hit from them then I'll know I'm on my way to succeeding in the optimization game
Getting just 1 hit from a competitive keyword means that Google is starting to see you as an authority and they are blessing you with some traffic. Just imagine if you're on page 5 getting some traffic and each month you jump a page. You'll be getting a flood of traffic once you hit page 1 and you'll remember back when you got your first hits from that specific keyword
How many orders or clicks do you need to think you're successful?
Again, there's a trending theme here... I just need one sale or one click to feel successful. I say this because everything is scaleable and if you're already getting clicks or sales then you're on the right path for success. If you need to make $1,000 to $5,000 extra profit per month from a new website then you'll never feel successful and you'll burn out quicker than a match. Aim low when it comes to sales because you can always bootstrap your profits over time and get to that 1k to 5k profits.
When it comes to PPC campaigns you can feel successful after day 1 because you'll be getting traffic and sales, but is this true success? Hell yeah it is! You took your time to set up a website in order to make sales and on the first day you're profiting? You've just became one of the 1% of online marketers who makes money online and now you can start a success thread on every forum you're a member of lmao
But seriously, don't do that because no one likes bragging. You can consider yourself successful, but in reality we all know that PPC doesn't have anything to do with SEO (I just wanted to add this in lol).
Overall, when you you feel that you're truly successful when it comes to SEO?
When it comes to SEO I truly feel successful when I can lay off the backlinking for a little while and still stay stuck at that coveted #1 position in Google for a competitive keyword. If I've done my months and months of work the right way then I will usually be on the first page, but not holding that #1 position like a king sitting on his throne. SEO is a never ending thing, but you can usually slow down after you're hitting the top spots of the SERPs.
Once I'm hitting the top spots and staying there for competitive terms I'm usually making enough money to hire a VA to follow my exact process and still make a good amount of profit. This will make me feel successful because not only can I hire someone to do what I was just doing, but I can take my profits and put them into another venture to do the same thing but in a different niche
You'll never be successful if you aren't trying. You'll need to be diligent and stick to a game plan in order to have accurate statistics and goals. If you're taking a month off, working for 3 weeks, taking 2 weeks off and then working for another month you won't have an accurate assessment on growth. In the end, success is what you deem it. You could be getting $10 a month and feel successful while others are making an extra $1,000 and still be depressed about it.
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