PR isn't a metric for rankings anymore, why are people still focused on it?
For a while now PR or Page Rank hasn't been a factor when it comes to ranking for competitive terms. Google hadn't updated PR in forever and then announced that it was no longer a factor in how they evaluate a website in order to place it within their search results. Even though PR is not a factor in the rankings anymore, I still see tons of freelancers pitching high PR link packages. I understand that high PR links back in the day were most likely coming from authority websites, but PR could be gamed and it's not always true.
What exactly is page rank?
Page rank, or PR, was one of Googles ways of evaluating a website and ranking them on how "popular" they were. Google would update it's PR change roughly twice a year until they decided it was a garbage metric that could just be gamed by good SEO people.
Why are people still selling high PR links?
I think it's mainly due to the fact that they don't keep up with times and don't even know that PR isn't a factor anymore. They learned something about SEO and still pitch the same service over and over to their clients without updating it frequently. There are plenty of service providers here on SEOclerks.com that I've used in the past who updated their services to reflect the PR change and they don't claim their services have high PR links, because it doesn't matter. On the other hand, I've seen many more service providers still pitching the same High PR packages and telling their users that it's the only thing they need in order to rank, which is bullsh*t.
Why do/did people want High PR links?
High PR links were the golden tickets to top rankings in the past. People wanted to gain as many high pr links they could because you could get 10 of them and rank for medium difficulty keywords while other people were doing months of work and still not ranking. I chased high PR links for years until I decided to stop and just focus on great content and social media mixed in with links on authority websites. I'm glad I did because now everyone that was chasing PR is probably kicking themselves lol. There were so many High PR networks out there a year ago that were making thousands a month from just 10 to 20 subscribers but now they are wasted websites. The content on them was basic and the designs were mediocre so that means now they don't rank.
If I'm not going for High PR links, what should I target?
Well you should always target high authority websites and try to get your links on them. Focus on DA (Domain Authority) and TF (Traffic Flow). You should still be careful though because this is a metric in rankings and can be gamed just like PR was. Online marketers are smart and they will figure out exactly how to increase any metric of measurement in order to win lol. Some people will sell "High" DA and TF links for pretty cheap, but be smart when purchasing because it could be pointless in the end.
You should also be focusing on your content. Write some amazing stuff or hire someone to write for you in order to get quality content up and running. You will have to focus on anything aimed at your website as well and not just your own pages. This means you'll have to write content for other websites and link back to your website. This is one of the tried and true ways of dominating the search engines because it takes time and you have to pass moderators in order to get your content live
Should I still buy high PR backlinks for my website?
Well you can, no one wills top you (especially the seller of the links) but you won't see as much of a benefit now compared to last year. Before you purchase the High PR link package be sure to talk with the freelancer. Ask them if their high PR links still work after the last PR update and if they say "YES! Of course they do!" or anything similar to that, they're full of sh*t and should be avoided lol. I'm going to refer you back to my second point of this discussion "Why are people still selling high PR backlinks?"
Try to avoid High PR link sellers who haven't updated their packages because they probably don't know what they're doing in the first place. If they haven't updated their services then they are out of the loop when it comes to SEO since the update was a while ago. Focus on high quality content on authority websites and get links back to your pages, not just your homepage.