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TrapKitchen - These guys made it with just Instagram
Yesterday I stumbled upon a video about TrapKitchen and I have to admit it's pretty awesome. The guys at TrapKitchen sell food on Instagram to any of their followers and it's better than what you can get in restaurants, and possibly cheaper too. Two of the 3 guys were actually in rival gangs, one was a blood and the other was a crip, but they realized that fighting over colors was pointless so they joined together and became friends over time. The third could have been in a gang, but I'm not sure of that at this time. As their friendships grew, they realized that "Spank" could cook so they started to market on Instagram for anyone who was hungry. They sell their food by the plate and you can pick it up or get it delivered right to you.
Who are the people running this?
Well there are only 3 people that I know of who run TrapKitchen and those people are as follows. These are obviously alias's because I don't think anyone would name their kids this, with the exception of "Kev" lol
- "Spank" the Chef
- "News" the Sous Chef
- "DJ Kev" the Delivery Coordinator
Each has their own role within the service and they do a great job of keeping people fed.
This is an online marketing, web design and SEO Community. Why are you talking to me about food?
Well I'm posting this here because what these guys did was pretty genius and they may not have even know what they were doing in the beginning, but it worked out well. The chef behind all of the recipes, "Spank", has been posting his food on Instagram for years until he decided to try and sell some to his followers because his friends, "News" and "DJ Kev", recommended he at least try. He simply asked if anyone would buy it for $XX.XX a plate and he would deliver it to them if needed.
After some time they started to amass a bigger following for his area and soon had a full days worth of work to keep all three of them busy from sun up to sun down. They can only do so much during the day so the plates are limited, but they found a business model with only using Instagram in order to have full time incomes and keep themselves off of he streets. They were formerly gang members with no jobs doing illegal activities and now they are business owners feeding the community. Their marketing is simple and they have a skill, they combined these two things and now have a stable income.
One of the members of TrapKitchen actually said that he would most likely be in jail if it wasn't for them selling food to people on Instagram. Think of that for a second, he would be locked up for doing something illegal if it wasn't for Instagram and a skill
Could I do something like this?
Of course you can! TrapKitchen only operates in South Central, LA so that means you can target your own neighborhood if you'd like! I wouldn't work in South Central, LA if that's your neighborhood because you'll just be trying to steal the thunder from TrapKitchen. Since this is an online marketing, SEO and Web Design marketplace you have everything at your disposal to make a chef successful in his/her area doing the same thing as TrapKitchen.
Imagine if you knew what your menu was for the next 30 days. You could start up HootSuite and schedule all of your posts for however long you want and people would be lining up to buy from you. You could do pre-sales at a cheaper price and just deliver to people on the day of their order or you could have a 1 time monthly fee and deliver to people every day! The scenarios for this are crazy and the potential is amazing
If you're interested in checking out their website you can find it here: http://trapkitchen.com/
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