Problem with eCommerce Clients - Some people never learn
The problem with eCommerce clients that I'm going to talk about probably isn't what you think. I get contacted a lot by new website owners and most of them are trying to sell a unique item or reselling something at a higher price than they can buy it for. These clients are usually happy when they're making sales, but that's if they listen to me about what to do with their pages. I will normally log in and do their on page optimization and content creation, but some website owners are scared and just want to take on this task by themselves with me directing them (which is much more difficult).
So why do I have a problem with some eCommerce clients?
Well that's simple, it's because they usually don't listen to me when I ask them to do something on their own pages. This is only when they don't want me and my team to log in and edit their on page optimization. I understand that people are protective over their websites because they don't want me to just go in and delete everything or they think I might steal their information somehow lol. But not doing something and having my hands at the same time will NEVER have a good outcome when they are paying me to do their online marketing haha.
Do they change their mind and let you in?
Usually after a month or two they begin to see that nothing is really happening because all of the on page optimization is garbage. This is due to them being so protective that I can't do anything and also because they don't want to do it themselves. So basically I'm doing half of an SEO campaign but charging them full price and nothing is to show for it Usually this ends in a charge back and everyone is then pissed off because I've done a lot of work to get to this point but now I don't get paid and they're to stubborn to realize that all of this is their own fault.
How to avoid this
When I first started taking on eCommerce clients I didn't have a fail safe in place to protect me from this kind of thing. Now I have them sign something digitally or on paper that shows they know what they're getting and grants me access to their hosting, cpanel, dashboard, etc. in order to edit any code I need to in order to help bring in organic traffic. I go over that I will never delete anything from their website as long as it's not hurting their rankings, and if I do think something needs to be deleted I will let them know and tell them exactly why I believe it should be removed. Now even with this in place I still run into problems with a few clients who just blindly sign the paper but I don't care because I'm only helping them out in the long run. Charge backs are inevitable, but if I have a contract I can just send them to collections which will hurt their credit, so it's up to them if they want to be petty lol.
In conclusion, just be sure to have everything in writing and give your client a copy of it. Have them sign it so that you have something in your hand if the deal goes south because they're being morons and not working with you lol.