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Newsletters + Guest Blogging to increase traffic. A little twist.
Writing guest posts on blogs is no new thing in the world of SEO, but getting these posts on high trafficked websites within your niche can be difficult. You can act just like everyone else and email the website/blog you want to post on with a generic copy and paste email asking them for a guest post and what you'll write about, but no one wants to see that. Your emails will likely get deleted right after they get opened, and that's if they are even opened. Usually these types of emails will get deleted simply because of the title lol.
You need to build a relationship with the website you want to post on. You can't just push your way to their blog and start writing, because we all know that's now how it works. You need to treat the website owner like it's your girlfriend and be nice, don't be a d*ck. Below are a few ways to treat a website owner to get a guest post on their website or blog.
1) Sign up for their newsletter:
By signing up for their newsletter you'll most likely get a few emails a month informing you of updates or new posts. You can sign up for as many newsletters as you want within your niche, but be careful because you'll get a ridiculous amount of emails. If you sign up for 100 newsletters you can be sure to get an additional 300 to 1,000 emails a month because of it. I would suggest setting up a email@example.com email so it's looks genuine and not something like firstname.lastname@example.org. You're doing this because you will be getting a lot of newsletters and you don't want to fill up your main support@, info@, help@, etc. emails.
2) Respond to the newsletters:
Now you're thinking "Wait, did you just tell me to respond to these?" Yup! By responding to these newsletters you can get on the radar of the website owner since no one ever responds to newsletters. You can quickly go through the email and pull out a little bit of info and respond with "I really love the part when you went over (info here)" and this will show that you actually opened the email and looked through it. Normally people just read and click through to a link sometimes, but they almost never respond. So by responding you're actually standing out from the crowd and the website owner will see your name@yourdomain email and possibly look at your website out of curiosity.
3) Share on Social Media:
It doesn't matter if you have 1 follower or 1,000,000 followers, a social share is seen by everyone that is tagged. So by sharing a websites post on social media and tagging them, you're basically saying "Hey, I just shared something from your website that I liked and I gave you credit. Come Look!" The website owner will come see your share and realize that you're the one who also responded to the newsletter. Now your relationship is starting to grow with this website owner and you're breaking down any defensive walls they might have.
4) Contact the website owner:
Contacting the website owner for a guest post is not going to work unless you do steps 1, 2, and 3. By doing all the steps prior to this you have build a type of relationship to the website owner that no one else has and you are now standing out from the crowd. It's better to be seen than blend in at this point so you're doing something right When you contact them you should say something like "Hey there, I really love your website and I've been writing on my own pages about similar topics. I have a few more posts that I'm thinking of writing and I would l would love to share them on your website if possible." Don't get pushy saying you want to guest post on their website for a link, you need to ease into that.
5) Write the content:
Don't write a garbage 300 word post and think that the website owner will post it or let you do it yourself. Write something that has good content and will be a good addition to the website. The better the article, the more likely it will get accepted at this point. If you do get the acceptance from the website owner, I would write no less than 1,000 words for them. Think of it, you're getting a free link on a niche website and all you have to do at this point is type, or pay someone to type it up for you. This link will usually stay forever as long as you don't break off your relationship with the website owner lol.
In conclusion, you can do this for hundreds or thousands of blogs and websites. Just be sure to have a dedicated email set up for this because you will get a lot of random emails coming in since you are singing up for newsletters. This is definitely a lot of work if you do not automate it at some point, so try to streamline it as much as possible if you can.
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