Posting reviews on your own website. Do you do it?
So a long time ago I was posting actual reviews on my websites from current and past clients, but it supposedly got me into trouble with Adwords. About 6 years ago I was pushing one of my websites through adwords pretty heavily and I didn't hit any snags until I bumped my daily spend from $50 a day to $100 a day. I think this triggered a manual review to see what my website was all about, and then the person didn't like the reviews on my site and sh*t canned my account lol.
It took me over 6 months to get a straight answer from the various Google and Adwords account managers and reps before I knew why I was banned. At first they claimed it was because I was falsely leading clients to purchase from my website due to the reviews on my pages and the "guarantees" I posted. I had guarantees that they would increase their overall rankings or I would refund them, do you think that was a bad idea? I refunded a few people, but the majority were completely happy with my services Buuuuut Google saw that as a negative thing and they didn't want it in their paid section of the SERPs.
Another 6 months forward I was talking to another account manager who seemed really chill and maybe he slipped up, but he told me that Google and Adwords were beginning to hit a lot of the small to medium sized companies. He said that they saw a "Gurarantee" on my website and since I was in the SEO niche they instantly banned me, which is pretty shitty since 98% of my clients get much higher rankings than expected lol.
So they initially told me that my account was "suspended" because of the reviews on my pages but in reality it was because they were being d*cks and trying to remove the vast majority of their SEO advertisers who gave guarantees. By giving a guarantee to increase a clients search engine rankings it means you know what you're doing, and Google really doesn't want that to spread. So instead of working something out with me they banned me
Fast forward a few years and now I have another Adwords account under a different name, address, new computer, new IP address and all the bells and whistles. I don't advertise any of my backlinking services but I do advertise my marketing company through Adwords. I can get away advertsing my marketing company because I don't mention anything about increased search engine rankings. I primarily talk about bringing in clients from various search engine techniques such as content creation and PPC campaigns, and Google is cool with that because it basically says "I'm writing content and paying Adwords for my rankings". I have a few other websites running through adwords, but they'll most likely never be as profitable as my main website was 6 years ago
Bing Ads on the other hand doesn't give a sh*t what I advertise as long as it's not hateful lol. I've had my main website advertising on their ad platform for years and any time I talk to a rep over there they are extremely happy that I chose them lmao.
In conclusion, be careful about posting reviews and guarantees on your website even if they are 100% legitimate, especially if you're in the SEO niche. Google is a big dog and will ban a little person like you without blinking an eye, which is sad.
What do you think about posting reviews on your website?
Have you ever had a problem with Adwords when posting a guarantee?