Should you refund for completed SMM work based on results?
Okay so let's say you sat in your chair posting away at social media for someone all day after they was hired by you to do so. To do SMM (Social Media Marketing) work for them. And that work takes a few days to complete at least eating away at your time, energy and resources. So they hired you and you took the details and started the work for them. You spent a good amount of time on the order and done a good job for them giving them everything (the amount) of posts that you was supposed to give and even gave them a bonus amount of posts and promotion too. And then they said that they aren't happy with the results they got from all your work. And want a refund or even part refund or something. Would you and should you do that?
That doesn't happen a lot if hardly at all. But you know what people are like. People are people and you come across all sorts of people in life in this game! And sometimes, those people want you to push and promote something mundane that isn't very interesting to a lot of people. Something really obscure that people on social media sites probably aren't looking for or aren't very interested in it at all.
But you still do the work for them. The work being the amount of posts on certain places you are to create for them. To be completed in a few days time or something and you took the time out of your day to do that work. Or you even outsourced the work to someone else and paid out for that as well. And then you deliver it and the buyer say they aren't happy with it and would like a full refund. Should you refund them in full for work that was agreed to be done that was done as agreed/advertised?
And here's another scenario, have you ever had a person message you first asking about your service and then ask you if they don't get a good response from it, will you give them a full refund? I've had a few like that before and have one now who said he'd only buy it if he got a really good response from it and his video is about something that only applies to a small amount of people.
What I say to such people who ask this is very sensible and fair. And it's that we only guarantee to do the work, do it well and do it in time as advertised in the service description. We don't guarantee any kind of response rate, shares, likes, views, subscribers, followers, visitors etc etc. Obviously if your message is appealing and people are looking for it or you make it appealing to them by using an emotional play on words and call-to-actions with attractive images etc then people will do that.
So anything you do get is going to be purely a bonus. Our job is to post to social media for you so that you can get that. And we can't guarantee anything other than to do the work that's advertised to be done and do it well and on time as it should be.
But and so, should you refund a buyer if you've done work for them and they don't get a "good enough response" from it? Even though your job was to just do the work. And it's all explained already what they get.
Sure, SMM is very "hit and miss" at the best of times. It just depends on so many different things and there's a lot to take into consideration. To how many people are online that day when we post that are interested in your thing, what their mood is in, how much time they have, what they're already looking for, whether the planets are aligned, whether your image has too much blue or red in it...
So many things. But then, that's what it's like when you purchase advertising too isn't it? Although that can be targeted to a certain geo of people, it doesn't mean they will all be looking for your product and then there's the rest to consider too.
What do you think?
Should you refund for SMM work based on whether the buyer got results from it or not?
Are you the type of freelancer that folds or do you hold your ground on this one?