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Creating Guest Posting Rules and Guidelines
Many website owners and bloggers have used the guest posting strategy to get massive traffic and improve their blog quality. Regardless the big changes on Google search engine algorithm, guest posting still works and is dependable.
You know the advantages of guest posts to your blog, so you will proceed accepting guest posts on your blog. The important thing you need to do is set a decent set of guidelines. With serious guidelines, you will be able to avoid things which hinder your blog for becoming popular and befriended by search engines.
Every blog has different characteristics, thanks to different owners. But basically, you can state these aspects in your guidelines:
- Criteria of blog posts approval. With such criteria, bloggers will consider their post quality before submitting. It will increase the high quality posts submission.
- Specify the post format. This way you will avoid correcting wrong format or reject good content with bad format.
- Mention the topics which are acceptable. By letting the bloggers know which topics to cover, you will save your time in screening irrelevant submission.
- Stating the rules. You will have solid reasons to modify or reject post without feeling guilty.
- Anything else. Add any personal preferences to the list here.
Now for the rules, it is probably the matter which will need more time and you can change many of them in the future. From the bloggers and contributors of your blog, to the guest posts you are selecting, using rules will allow you to rest assured that your site will get great content. It will result in better audience response as well as search engine assessment towards your site.
If you don’t have rules in guest posting, your site will be filled with tons of junk content. In the end, it is too late to fix your site reputation because giant search engines will have penalized your site due to bad content. There are tons of high authoritative blogs which were allowing guest posts, those are now are sinking deep down to the bottom of the SERPs. It is because many of them accepted spammy links and so-so content. At this point, you need to know about what Google thinks about guest posting.
Take your time and do your research. Consider scouting your competitor's’ site and learn about their guest posting rules and guidelines.
What you should know is that many of the guest bloggers out there have never written guest posts, which can be terrible for your blog. But it is not a big deal if they have great writing portfolio. The important homework for them before posting is to read your rules and guidelines.