Everyone is talking about "fresh content", but does it still work?
It seems simple logic that a good way to start getting traffic to your website is by using the search engines. And, one of the first things you need to do to promote a website is to add fresh content weekly. Or, at least that was the prevailing theory for awhile, that new content is always dominant over more stale content. So, what does Google think about this? From one point of view, older content has stood the test of time and proven that it has value. If a site is still around after ten years, with the same pages (even if no changes made to those pages) and still gets regular traffic, then you know it has value.
Evergreen content will rarely change it's value as it's always going to be true information now or ten years from now.
What is your point of view? Old content or new content?