Facebook is testing Messenger Ads in Australia & Thailand.
As I've said numerous times before today, I believe Facebook are smart and in need of changes in various things.. And we have been seeing some changes these last couple of weeks (months) now. Today, it's all about the messenger app.
This week we are launching a very small test in Australia and Thailand that gives businesses the opportunity to place ads on the Messenger home screen.
So, people in Thailand and Australia.. - Why would they do the test there? - Does anyone have more information about that? - Why wouldn't they go with a test in EU, UK or US?
Why limit themselves to such a small fraction of people?
Here's what they said about it:
We hope to learn a lot from this test, but we will take our time before considering further expansion to ensure that we deliver the very best experience to both advertisers and the 1 billion people who use Messenger every month.
- However, I can't really see the reason for this limit. From my perspective, it should've been better to spread this test a bit more.