Facebook Groups Will Become Very Important in 2017
About one year ago Facebook announced that the traffic of active people on Facebook Groups is bigger than both Facebook Messanger and WhatsApp put together.
Even though Facebook doesn't really focus a lot of developing and improving the Facebook Group feature it continues to grow and develop.
This is why I believe in 2-17 Facebook will finally decide that Groups need to be improved and promoted. In the last couple of months, we already saw a couple of changes and improvements this trend will only continue to my point of view.
What is the bottom line in all of this?
Facebook Group is a great way to increase overall user's engagement with the general Facebook platform. Facebook Groups are becoming huge ways of people that share common interests to interact and connect and this is what Facebook is all about it only makes sense to encourage groups by giving them more feature, both for users but also moderation features for Facebook Groups admins, to help them keep everything in check.
What do you think about Facebook Groups? Do you think they are a reliable source of potential social network based traffic?
I personally think YES if you find the right groups directly related to your niche and you offer them a good product, an answer to their problems, I don't see why you won't be successful.