Online marketing will be in 2-17 as brutal as it been in 2016. E-Commerce websites won't be spared and having the latest technologies implemented will make the difference between the winners and the losers when it comes to the SEO wars.
1. You need to have custom descriptions for your products. If you think you can just throw 100 products with some picture on a website and hope people will buy, you are wrong, those times are over. It's all about engaging content now, so you need to have a custom description that targets the right kind of people. You also need to give people the option to leave reviews, buyers love reading other's people opinions about your product, such type of content is crucial.
2. Bots - You need to make sure you get on this train early on. Having Bots engage your users will get you a lot more orders. There are a lot of bot type of services out there, test them and implement the best for your niche!
3. Augmented Reality - If you have a big enough budget to develop your own app, go with features like AR. Pokemon Go - do I need to say anything else? AR is here, it works and it will be a huge trend for 2017.